Local Search Association Recognizes SuperMedia for Marketing Excellence
DALLAS -- April 15, 2013
SuperMedia (NASDAQ:SPMD), a social, local and mobile marketing advisor to
small and medium-sized businesses across the United States, was recognized by
the Local Search Association with two 2013 Industry Excellence Awards at the
LSA’s annual conference in Las Vegas, Nev.
The first award, Social Marketing-Publishing/Agency, was for the
“Relationships and Results” campaign, which shows how SuperMedia helps local
businesses succeed. It features SuperMedia local marketing experts partnering
with business owners and helping them attract customers through social, local
and mobile marketing solutions. The campaign demonstrates the effectiveness
and benefits to local businesses of having SuperMedia as a trusted marketing
The second award, Search Marketing Value Story-Publishing/Agency, went to
EveryCarListed (ECL), a subsidiary of SuperMedia and one of the nation's
premier online shopping destinations for new and used automobiles. The award
was for creating a program that brings car dealers highly qualified leads,
with the help of co-op advertising funds from suppliers, helping dealers
cost-effectively increase sales. The program was designed in partnership by
SuperMedia and Local Spectrum by SMGdm.
“Everyone at SuperMedia is focused on helping local businesses grow,” said
SuperMedia’s Chief Marketing Officer Mat Stover. “It’s terrific to see the
creativity and effectiveness of our teams recognized.”
The annual Local Search Association conference allows attendees from around
the globe to review local search and advertising trends and achievements,
exchange ideas and best practices, and explore opportunities to improve the
quality of service member firms offer to their customers around the world.
SuperMedia Inc. (NASDAQ: SPMD) and its marketing consultants in local
communities help small- and medium-sized businesses grow using marketing
solutions across print, online, mobile and social media. SuperMedia solutions
include: the award-winning Superpages shopping guide mobile site and apps,
SocialEze®social marketing solution and SuperGuarantee® program;search
engine marketing,directories published for Verizon®, FairPoint® and
Frontier®, Superpages.com®, website, video, search engine optimization and
reputation monitoring;print and digital display advertising,direct mail
solutions andEveryCarListed.com® to shop for new and used vehicles. For more
information, visit www.supermedia.com.
Reace Smith, APR, 972-453-3642
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