Aflac Launches "Physical Therapy" TV Ad In Spanish

              Aflac Launches "Physical Therapy" TV Ad In Spanish

New Ad Updates Duck's Recovery in Key Hispanic Markets Across the Nation

PR Newswire

COLUMBUS, Ga., April 15, 2013

COLUMBUS, Ga., April 15, 2013 /PRNewswire/ --Aflac, the number one
supplemental insurance company in the United States^1, introduced its latest
Spanish language television commercial, Physical Therapy. The funny and
informative ad debuts today on local Telemundo, Univision, Telefutura and
Estrella TV stations in Miami, New York, Los Angeles, Houston, San Francisco
and Orlando. It will also air on two television networks in Puerto Rico and on
radio stations in all of these same markets.

Recognizing the growing influence of the Hispanic market in the United States,
Aflac is airing on Spanish language television stations in major Hispanic
markets, the next phase of its ongoing campaign chronicling the Aflac Duck's
journey to recovery after sustaining a debilitating injury. In January, the
leading voluntary insurance company released the popular Press Conference
commercial in Spanish, which announced to the world that the company's famed
icon, the Aflac Duck, was injured in an accident and would be missing time at
work. According to a 2010 U.S. Census Bureau report, the Hispanic or Latino
population in the United States stands at 50.5 million in 2010 versus 35.3
million in 2000. This demographic now constitutes 16% of the nation's

"In any language, Physical Therapy sends a very serious but entertaining
message about how our policies can help people focus on recovery rather than
worry about finances when a medical setback occurs," said Aflac Executive Vice
President, Chief Marketing and Sales Officer, Michael Zuna. "We want to make
sure that our message reaches all audiences, especially those who prefer
Spanish language television stations, because they comprise such a significant
portion of our society."

In Physical Therapy the Aflac Duck is seen working with a highly motivated
therapist to improve his stamina and strength as he prepares to get back to
work after a long stint on the sidelines. Fortunately the Duck is covered by
his Aflac policy which enables him to focus on recovery, rather than his
finances. The ad uses humorous scenes of the Aflac Duck being pushed to the
limits showing that while the adage "No Pain, No Gain" may be true in the gym,
you can mitigate financial pain as long as you are protected by Aflac

This integrated campaign also reminds consumers to visit Aflac's latest
innovation called the Real Cost Calculator, which provides valuable
information to help policyholders and potential policyholders understand the
out-of-pocket medical and household costs associated with an individual or
family member who is injured or diagnosed with an illness. This innovative
tool is being unveiled en Espanol for the first time at

"We know that an educated consumer is more aware of the potential pitfalls
that can occur and is therefore more likely to consider our products," Zuna
said. "The Real Cost Calculator tool illuminates the need for protecting ones
finances from unexpected illness or injury by clearly illustrating the
potential out-of-pocket costs involved with hospital stays, emergency room
visits, and missing time at work, even if you have major medical insurance.

To download the Spanish version of Physical Therapy in Windows Media Format,
please click here or in QuickTime please click here.

^1 National Underwriter, 2011

About Aflac
When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For
nearly six decades, Aflac insurance policies have given policyholders the
opportunity to focus on recovery, not financial stress. In the United States,
Aflac is the number one provider of guaranteed-renewable insurance. In Japan,
Aflac is the number one life insurance company in terms of individual policies
in force. Aflac individual and group insurance products provide protection to
more than 50 million people worldwide. For seven consecutive years, Aflac has
been recognized by Ethisphere magazine as one of the World's Most Ethical
Companies. In 2013, FORTUNE magazine recognized Aflac as one of the 100 Best
Companies to Work For in America for the 15th consecutive year. Also, in 2013,
FORTUNE magazine included Aflac on its list of Most Admired Companies for the
12th time, ranking the company number one in the life and health insurance
category. Aflac Incorporated is a Fortune 500 company listed on the New York
Stock Exchange under the symbol AFL. To find out more about Aflac, visit or

Aflac herein means American Family Life Assurance Company of Columbus and
American Family Life Assurance Company of New York.

(Logo: )

Media Contacts:        Analyst and Investor Contact:
Laura Kane             Robin Y. Wilkey
Aflac Incorporated     Aflac Incorporated
706.596.3493           1.800.235.2667
706.593.0786 (cell)    Fax: 706.324.6330
Jon A. Sullivan
Aflac Incorporated
706.573.7610 (cell)


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