Scout for Phones to Feature 3D Buildings and Crowd-Sourced Traffic Incident Reporting

Scout for Phones to Feature 3D Buildings and Crowd-Sourced Traffic Incident 
Reporting 
Updates Will Be Added to Free, Personalized GPS Navigation App Later
This Year 
SUNNYVALE, CA -- (Marketwired) -- 04/15/13 --  Telenav(R), Inc.
(NASDAQ: TNAV), the leader in personalized navigation, announced
today that it will add major updates to its free Scout for Phones
personalized GPS navigation apps by end of year, including 3D
buildings and landmarks along with several significant improvements
to its traffic content and user interface. New features will be
available in Scout for iPhone and Scout for Android. 
3D Buildings and Landmarks
 Developed using screen space ambient
occlusion (SSAO), a rendering technique that is used primarily in the
gaming industry to create high frame rate 3D realistic graphics,
Scout will add 3D buildings and landmarks in many major metropolitan
cities across the U.S. As drivers near upcoming turns, Scout will
dynamically change navigation views to show relevant nearby buildings
and landmarks to give drivers a better feel for their surroundings
and assist with upcoming maneuvers. The new 3D data will be optimized
and locally cached so that they are automatically downloaded with
each route and condensed to very small file sizes. 
"Our primary goal in adding 3D integration into Scout for Phones is
to help drivers navigate unfamiliar areas," said Ryan Peterson,
director of product management, traffic and navigation at Telenav.
"With that goal in mind, we are focusing on ease of use, realistic
but subtle graphics, and intuitive views. It's about providing
drivers with additional context on the road so they can better
navigate their surroundings with just a quick glance." 
Major Traffic Improvements and Updates
 Telenav will also incorporate
major updates to traffic information and capabilities to Scout for
Phones later this year. For example, users will have the ability to
easily report incident information as they witness it. Drivers will
be able to report situations such as accidents, road hazards, traffic
jams and police presence with just a couple of taps on the phone.
Scout will then automatically integrate the crowd-sourced information
into its traffic and congestion database so other Scout users in that
area will be prompted to avoid these lengthy delays or other traffic
incidents.  
Beyond integrating more crowd-sourced information from its Scout
users, Telenav will also expand its overall traffic coverage by five
times through the addition of traffic and congestion information for
arterial roadways, providing Scout drivers with more comprehensive
traffic information for their daily routes.  
Scout for Phones' user interface will also improve in updating
drivers on upcoming traffic and alternate routes. While en route,
Scout will provide more information on alternate routes based on
traffic without drivers having to touch the phone or change to
another screen. As they become available, Scout will proactively
display faster alternate route options at the bottom of the
navigation screen and a driver can choose to ignore or select the new
route.  
Scout will also update mid-route so drivers will be able to see
traffic flow information for longer portions of their trip. For
example, drivers may be able to see if traffic is at a red, yellow or
green status for up to 15 miles ahead without changing screens. In
addition, Telenav will transition Scout for iPhone to include a
vector-based traffic display so that the images and navigation are
displayed quicker, sharper and more fluid to optimize the user
experience for drivers on the road. 
"With more than 50 percent of American workers spending at least 20
minutes getting to work each day*, traffic is a daily grind for a lot
of people," said Peterson. "We are constantly looking for ways to
improve our traffic data and how it's shared in the app. We hope to
help alleviate some of the stress of daily traffic for our customers
by implementing these updates this year." 
3D building and landmark integration and updates to traffic features
will be added to the free and premium versions of Scout for Phones by
the end of the year.  
A video demonstration of Scout's 3D building and landmark integration
can be found here:
http://www.youtube.com/watch?v=J9gqX3q_Zfc&feature=youtu.be 
High-resolution screen shots of Scout's upcoming traffic updates can
be found here:
http://www.flickr.com/photos/23382466@N03/sets/72157633237460556/ 
Scout for Phones is free. Scout for iPhone can be downloaded in the
App Store and Scout for Android is available in Google Play. 
*US Census Bureau report: Out of state and long commutes 2011 
About Telenav, Inc.  
Telenav's mission is to help make people's lives less stressful, more
productive, and more fun when they are on the go. Our personalized
navigation services help people make faster and smarter daily
decisions about where to go, when to leave, how to get there, and
what to do when they arrive.  
We aim to be everywhere people need us. Our partners are wireless
carriers, automobile manufacturers, app developers, advertisers and
advertising agencies. Our carrier and automotive partners include
AT&T, Bell Mobility, Boost Mobile, Ford, NII Holdings, QNX Software
Systems, Rogers, Sony, Sprint Nextel, Telcel, T-Mobile U.S., U.S.
Cellular, Vivo Brazil and YP. You can also find us in mobile app
stores and on the web at www.telenav.com and www.scout.me.  
Follow us on Twitter at www.twitter.com/scout or on Facebook at
www.facebook.com/scoutbytelenav. 
Copyright 2013 Telenav, Inc. All Rights Reserved.  
"Telenav," "Scout," the Telenav and Scout logos, "telenav.com" and
"scout.me" are registered and unregistered trademarks and/or service
marks of Telenav, Inc. Unless otherwise noted, all other trademarks,
service marks, and logos used in this press release are the
trademarks, service marks or logos of their respective owners.  
TNAV-C
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Media Contact:
Mary Beth Lowell
Telenav, Inc.
425.531.0122 
marybethl@telenav.com 
Investor Relations:
Cynthia Hiponia and Alice Kousoum
The Blueshirt Group for Telenav, Inc.
408.990.1265
IR@telenav.com 
 
 
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