SiriusXM Launches MySXM
MySXM empowers listeners with the fusion of personalization and SiriusXM's
curated commercial-free music and comedy channels to create radio's best
Enhanced music discovery, increased library size, and many more
channel-specific user controls
Allows listeners to easily create over 100 variations of each of more than 50
SiriusXM channels for unlimited hours of listening
NEW YORK, April 15, 2013
NEW YORK, April 15, 2013 /PRNewswire/ -- Sirius XM Radio (NASDAQ: SIRI) today
announced the launch of MySXM, an innovative personalization feature that
empowers SiriusXM Internet Radio listeners with the ability to easily
personalize existing SiriusXM commercial-free music and comedy channels to
create a more tailored listening experience.
(Logo: http://photos.prnewswire.com/prnh/20101014/NY82093LOGO )
On SiriusXM channels with the MySXM feature, listeners can easily adjust each
channel's unique controls for a more custom fit listening experience,
including the ability to hear thousands of songs performed exclusively for
SiriusXM. Channel-specific sliders allow users to create over 100 variations
of each of more than 50 SiriusXM channels by adjusting characteristics like
library depth, familiarity, music style, tempo, region, and multiple other
channel-specific attributes. SiriusXM will add more channels to its MySXM
channel line-up over time.
"MySXM is a personalization feature built to enhance our already well-loved
curated commercial-free music and comedy channels and make an already amazing
listening experience even more personal," said Scott Greenstein, President and
Chief Content Officer, SiriusXM. "Our experts set the stage giving you the
tools to make the channel your own. You decide how involved you want to get
and where you want to take your channel."
With MySXM, SiriusXM listeners can personalize their experience to hear more
of the music and comedy they love and less of what they don't, whether it's
more grunge rock on Lithium, less euro on 1^st Wave, more established
comedians on Raw Dog Comedy, or less teen pop on SiriusXM Hits 1.
MySXM combines SiriusXM's programming and curation expertise with powerful
algorithms to create a personalized listening experience for SiriusXM Internet
Radio listeners. SiriusXM will employ continuous innovation and improvement,
offering new features and capabilities to listeners with even more options to
enjoy its expertly curated content.
MySXM is available at no extra charge to SiriusXM Internet Radio subscribers
for unlimited hours of listening on the SiriusXM Internet Radio App for
iPhone, iPod touch, and Android-powered smartphones and other connected
devices and at siriusxm.com.
MySXM joins a lineup of SiriusXM Internet Radio features that also includes
SiriusXM On Demand, giving subscribers the ability to choose episodes from a
catalog of more than 300 shows and over 3,000 hours of content to listen
whenever they want. Subscribers listening via the Apple iPad, iPhone, iPod
touch, or Android smartphones and other connected devices can also store
select On Demand content for a period of time on their devices for offline
Additional SiriusXM Internet Radio features include Start Now giving listeners
the ability to go back up to 5 hours to listen to previously broadcast
SiriusXM content on their own schedules. Listeners can also use the Tune
Start™ feature to automatically start the currently playing song from the
beginning so they hear the whole song when tuning to any music channel. In
addition, listeners can also pause live SiriusXM programming and pick up where
they left off, replay a song or segment, or skip forward to hear what's
Listeners can register for a 7-day trial to listen to SiriusXM Internet Radio.
For more information on SiriusXM Internet Radio, please visit
About Sirius XM Radio
Sirius XM Radio Inc. is the world's largest radio broadcaster measured by
revenue and has 24 million subscribers. SiriusXM creates and broadcasts
commercial-free music; premier sports talk and live events; comedy; news;
exclusive talk and entertainment; and the most comprehensive Latin music,
sports and talk programming in radio. SiriusXM is available in vehicles from
every major car company in the U.S., from retailers nationwide, and online at
siriusxm.com. SiriusXM programming is also available through the SiriusXM
Internet Radio App for Android, Apple, and BlackBerry smartphones and other
connected devices. SiriusXM also holds a minority interest in SiriusXM Canada
which has more than 2 million subscribers.
On social media, join the SiriusXM community on Facebook,
facebook.com/siriusxm, Twitter, twitter.com/siriusxm, Instagram,
instagram.com/siriusxm, and YouTube at youtube.com/siriusxm.
This communication contains "forward-looking statements" within the meaning of
the Private Securities Litigation Reform Act of 1995. Such statements
include, but are not limited to, statements about future financial and
operating results, our plans, objectives, expectations and intentions with
respect to future operations, products and services; and other statements
identified by words such as "will likely result," "are expected to," "will
continue," "is anticipated," "estimated," "believe," "intend," "plan,"
"projection," "outlook" or words of similar meaning. Such forward-looking
statements are based upon the current beliefs and expectations of our
management and are inherently subject to significant business, economic and
competitive uncertainties and contingencies, many of which are difficult to
predict and generally beyond our control. Actual results may differ
materially from the results anticipated in these forward-looking statements.
The following factors, among others, could cause actual results to differ
materially from the anticipated results or other expectations expressed in the
forward-looking statements: our competitive position versus other forms of
radio and audio services; our dependence upon automakers; general economic
conditions; failure of our satellites, which, in most cases, are not insured;
our ability to attract and retain subscribers at a profitable level; royalties
we pay for music rights: our ability to attract and retain qualified executive
officers; the unfavorable outcome of pending or future litigation; rapid
technological and industry change; failure of third parties to perform;
changes in consumer protection laws and their enforcement; and our substantial
indebtedness. Additional factors that could cause our results to differ
materially from those described in the forward-looking statements can be found
in our Annual Report on Form 10-K for the year ended December 31, 2012, which
is filed with the Securities and Exchange Commission (the "SEC") and available
at the SEC's Internet site (http://www.sec.gov). The information set forth
herein speaks only as of the date hereof, and we disclaim any intention or
obligation to update any forward looking statements as a result of
developments occurring after the date of this communication.
Contact for SiriusXM:
646 313 2405
SOURCE Sirius XM Radio
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