IMAX® And Cinepolis Sign Agreement For Five Theatres In Mexico

South America's Largest Exhibitor Expands IMAX Footprint as Demand for The 
IMAX Experience® Grows 
NEW YORK, April 15, 2013 /CNW/ - IMAX Corporation (NYSE: IMAX; TSX: IMX) and 
Cinepolis, one of the world's largest exhibition circuits, today announced an 
agreement to install five IMAX(®) theatres in existing multiplexes across 
Mexico. The deal brings to 13 Cinepolis' total IMAX commitment, with seven 
IMAX theatres currently open in Mexico and one open in Brazil. 
(Logo: http://photos.prnewswire.com/prnh/20111107/MM01969LOGO ) 
"Our vision is simple – offer the highest-quality entertainment experience 
possible and continually surpass our guests' expectations," said Alejandro 
Ramirez, CEO of Cinepolis. "IMAX helps us deliver on this promise and we're 
delighted to expand our partnership. We are also excited about IMAX's powerful 
line-up of blockbusters titles and the fact that more of Hollywood's leading 
directors are making IMAX a unique part of their films. We expect that this, 
together with IMAX's immersive format, will allow us to offer our guests a 
differentiated experience for which they're willing to pay a premium." 
"Mexico is a leading movie-going market we've only begun to penetrate and 
today's agreement proves our momentum is building in Latin America - a key 
area of focus for IMAX," said Richard L. Gelfond, CEO of IMAX. "As a result of 
our partnership with Cinepolis, IMAX is in Mexico's four highest-grossing 
complexes of 2012. By leveraging these locations as reference sites and 
expanding our relationship with Cinepolis to bring IMAX to more high-growth 
areas in Mexico, we believe we are poised to take advantage of the many 
opportunities that exist in this market." 
About Cinepolis Cinepolis is the world's 5th largest movie theater circuit, 
operating more than 2,000 screens in 6 countries and serving more than 100 
million patrons annually. The company operates its screens under four 
different brands that span across the ultra-premium to the extreme value 
segments. As a company that is committed to innovation, Cinepolis was the 
first to pioneer the concept of premium movie theaters via its Cinepolis VIP 
brand. The company aspires to provide its patrons the best overall experience 
in filmed entertainment and employs a global workforce of 13,000 people to 
support its mission. Founded in 1971, Cinepolis is privately held and is 
headquartered in Morelia, Mexico.  www.cinepolis.com 
About IMAX Corporation IMAX, an innovator in entertainment technology, 
combines proprietary software, architecture and equipment to create 
experiences that take you beyond the edge of your seat to a world you've never 
imagined. Top filmmakers and studios are utilizing IMAX theatres to connect 
with audiences in extraordinary ways, and, as such, IMAX's network is among 
the most important and successful theatrical distribution platforms for major 
event films around the globe. 
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in 
London, Tokyo, Shanghai and Beijing.  As of Dec. 31, 2012, there were 731 IMAX 
theatres (598 commercial multiplexes, 19 commercial destinations and 114 
institutions) in 53 countries. 
IMAX(®), IMAX(®) 3D, IMAX DMR(®), Experience It In IMAX(®), An IMAX 3D 
Experience(®), The IMAX Experience(®) and IMAX Is Believing(®) are 
trademarks of IMAX Corporation. More information about the Company can be 
found at www.imax.com. You may also connect with IMAX on Facebook 
(www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube 
(www.youtube.com/imaxmovies). 
This press release contains forward looking statements that are based on IMAX 
management's assumptions and existing information and involve certain risks 
and uncertainties which could cause actual results to differ materially from 
future results expressed or implied by such forward looking statements. These 
risks and uncertainties are discussed in IMAX's most recent Annual Report on 
Form 10-K and most recent Quarterly Reports on Form 10-Q. 
For additional information please contact: 
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|IMAX Corporation, New York                                                                 |IMAX Corporation, New York  
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|Teri Loxam/Blaire Lomasky                                                                  |Ann Sommerlath              
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|212-821-0100                                                                               |212-821-0155                
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|tloxam@imax.com      |asommerlath@imax.com    |
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|blomasky@imax.com  |Entertainment Media:                                                                               
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|Business Media:                                                                            |Principal Communications 
Group, Los Angeles                                                        |
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|Sloane & Company, New York                                                                 |Melissa Zuckerman/Paul 
Pflug                                                                       |
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|Whit Clay                                                                                  |323-658-1555                
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|212-446-1864                                                                               |melissa@pcommgroup.com|
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|wclay@sloanepr.com|paul@pcommgroup.com      |
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http://www.imax.com 
http://photos.prnewswire.com/prnh/20111107/MM01969LOGO 
PRN Photo Desk, photodesk@prnewswire.com 
SOURCE: IMAX Corporation 
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CO: IMAX Corporation
ST: New York
NI: ENT FILM INTERNET  
-0- Apr/15/2013 11:31 GMT
 
 
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