PC Financial kicks off 15th anniversary celebrations with special "thank you" rate of 2.6% for Canadians

PC Financial kicks off 15th anniversary celebrations with special "thank you" 
rate of 2.6% for Canadians 
Canada's first no fee bank announces market-leading rate on chequing, savings 
TORONTO, April 15, 2013 /CNW/ - (TSX:L) - President's Choice Financial®, the 
first financial provider to introduce Canadians to no-catch, no fee daily 
banking, today kicked off year-long celebrations marking 15 years in the 
marketplace. To begin the festivities, PC Financial® is offering a 
market-leading rate of 2.6 per cent annual interest on all new deposits to 
non-registered chequing and savings accounts until July 15, 2013 as a special 
"thank you" to all existing and new customers. 
"Our 2.6 per cent offer is simply the best value in the market right now. 
It's a great opportunity for Canadians who want to reap the rewards of a 
market-leading rate, while not paying bank fees," said Barry Columb, President 
of President's Choice Bank."PC Financial is committed to making banking 
simple and better. We can't think of a better way to thank the millions of 
Canadians who have chosen PC Financial over the years, and convince many more 
that it's a great time to switch." 
PC Financial offers the convenience of being able to bank where you buy 
groceries and earn PC points redeemable for everyday items in-store, helping 
Canadians to better balance their spending and saving. In the 15 years since 
itslaunch, PC Financial® has offered Canadians unprecedented savings, 

    --  More than $1.8 billion saved in daily banking fees; and
    --  More than $980 million in savings on their grocery bills
        through the redemption of PC points.

PC Financial® customers can enjoy free transactions at over 3,400 President's 
Choice Financial® and CIBC bank machines across Canada, along with banking 
pavilions located in select Loblaw Companies banner stores. PC Financial® 
also offers the convenience of telephone and online banking, along with a free 
mobile banking application.

To enquire about the PC Financial® special anniversary savings rate and new 
customer offer, or to explore how no fee daily banking can make Canadians' 
financial experience simple and better, visit a PC Financial® in-store 
pavilion, or online at: www.pcfinancial.ca/greatrate

President's Choice Financial 
President's Choice Financial services are a unique financial service offering 
designed by Loblaw Companies Limited. The President's Choice Financial 
MasterCard is provided by President's Choice Bank, while banking services are 
provided by the direct banking division of CIBC. For more information visit 
www.pcfinancial.ca or follow us on Twitter @pcfinancial

About Loblaw Companies Limited (TSX:L)
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's 
largest food retailer and a leading provider of drugstore, general merchandise 
and financial products and services. Loblaw is one of the largest private 
sector employers in Canada. With more than 1,000 corporate and franchised 
stores from coast to coast, Loblaw and its franchisees employ more than 
134,000 full-time and part-time employees. Through its portfolio of store 
formats, Loblaw is committed to providing Canadians with a wide, growing and 
successful range of products and services to meet the everyday household 
demands of Canadian consumers. Loblaw is known for the quality, innovation and 
value of its food offering. It offers Canada's strongest control (private) 
label program, including the unique President's Choice®, no name® and Joe 
Fresh® brands. In addition, the Company makes available to consumers 
President's Choice Financial® services and offers the PC® points loyalty 

or to schedule an interview with Barry Columb, President's Choice Bank:

Michelle Reidel President's Choice Financial 647.278.1598 

Irene Poon, Argyle Communications 416.968.7311 Ex. 246 

SOURCE: President's Choice Financial

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CO: President's Choice Financial
ST: Ontario

-0- Apr/15/2013 12:00 GMT

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