Kobo Unveils Limited Edition Kobo Aura HD Reader

  Kobo Unveils Limited Edition Kobo Aura HD Reader

    Kobo creates new high-definition eReader for the passionate booklover

Business Wire

TORONTO -- April 15, 2013

Kobo, a global leader in eReading, today announced its limited-edition Kobo
Aura HD E Ink eReader. Designed for the world’s most passionate booklover,
Kobo Aura HD delivers the best eReading experience with the highest resolution
6.8” E Ink display available on the market today. Its sophisticated,
book-inspired design is available in Ivory, Espresso and Onyx. Starting
tomorrow Kobo Aura HD will be available for pre-order at Kobo.com and select
retailers. The device will retail for $169.99 (CAD/USD MSRP).

Kobo creates new high-definition eReader for the passionate booklover (Photo:
Business Wire)

Kobo creates new high-definition eReader for the passionate booklover (Photo:
Business Wire)

“From the beginning, Kobo has pushed the eReading industry to new heights and
today is no exception,” said Michael Serbinis, CEO, Kobo. “Kobo Aura HD is
designed for the most passionate booklovers – those who devour hundreds of
stories each year – who asked us to create the ultimate eReading experience.
Kobo Aura HD is our way of celebrating these customers.”

Kobo Aura HD offers the highest-resolution screen available in an eReader
today. At 265 dpi, the spacious 6.8” Pearl E Ink touchscreen offers 30 percent
more reading surface and the closest experience to print-on-paper – showcasing
text and high-resolution images beautifully. The device’s 1GHz processor makes
page turns fly and is the fastest eReader on the market – 25 percent faster.
Kobo Aura HD has 4GB of storage (expandable up to 32GB) to easily store
thousands of eBooks, and has a battery life of up to two months, making it the
perfect eReader for people with a passion for the written word.

Complementing the sophisticated features of its design, Kobo developed a new
user experience for Kobo Aura HD, harnessing its power, speed, and style for
easy discovery of new content. The highly responsive eReader easily accesses
the internet with a Wi Fi connection to browse the Kobo eBookstore. True to
Kobo standards, each of its 10 fonts were perfected pixel-by-pixel to ensure
that no matter which of the 24 adjustable font sizes is selected, Kobo Aura HD
displays each letter with perfection. Reflecting the sophisticated nature of
its design, the home screen also reflects a new, modern library display.

“To us, the Kobo Aura HD is the Porsche of eReaders and is designed for those
in the driver’s seat of their eReading adventures,” said Wayne White, EVP and
General Manager of Devices, Kobo. “It’s fast, powerful, and sleek and pushes
the boundaries of eReading the same way our Readers do – together, they’ll
know no bounds as they find their next great read.”

Kobo pioneered the affordable eReader in May 2010 and has since introduced its
Family of eReaders, which includes the Kobo Arc 7” Android tablet, Kobo Mini,
Kobo Glo and Kobo Touch™ E Ink eReaders, and is now introducing the
limited-edition Kobo Aura HD. With more than 13-million users around the
world, Kobo has experienced triple-digit growth year-over-year. The company is
a driving force behind the adoption of eReading around the world with its
award-winning eReaders and tablets, free apps for tablets, PCs and
smartphones, and extensive network of booksellers and leading retailers.

Kobo Aura HD will be available for pre-order in North America starting April
16 at www.kobo.com and will be in-stores in Canada and the United Kingdom
starting April 25. International availability will begin in May.

For more information about Kobo Aura HD and where to buy, visit

About Kobo Inc.

Kobo Inc. is one of the world’s fastest-growing eReading services offering
more than 3.2-million eBooks, magazines and newspapers to millions of
customers in 190 countries. Believing that consumers should have the freedom
to read any book on any device, Kobo provides consumers with a choice when
reading.From its Family of eReaders, which includes the Kobo Touch™, Kobo
Mini, Kobo Glo and Kobo Arc, to its free, top-ranked eReading applications for
Apple^®, BlackBerry^®, Android^®, and Windows^® products, Kobo ensures the
next great read is just a page-turn away. Headquartered in Toronto and owned
by Tokyo-based Rakuten, Kobo eReaders can be found in major retail chains
around the world. For more information, visitwww.kobo.com.

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Cerys Goodall
Director, Public Relations
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