Webtrends Announces Action Center for In-the-Moment Remarketing
Extends Innovative Webtrends Streams to the Digital Marketing
Ecosystem, Delivering Industry-First Solutions for Real-Time
SAN FRANCISCO, CA -- (Marketwired) -- 04/15/13 -- eMetrics --
Webtrends, the global leader in digital intelligence, today announced
Action Center, a platform that enables the seamless integration of
in-session and historical customer-level data into action systems
including email, display ad networks, SMS messaging, CRM, mobile
marketing, search engine marketing, marketing automation, and more.
The first release of Action Center integrates Webtrends Streams
directly into leading email service and cross-channel marketing
solutions providers ExactTarget (NASDAQ: ET), Responsys (NASDAQ:
MKTG) and Silverpop.
Action Center is powered by Webtrends Streams, the first scalable
streaming architecture pushing real-time visitor and event-level data
into the marketing ecosystem to drive immediate action. Webtrends
Streams tracks and responds to customer events and behavior without a
time delay as data is pushed to the marketer as activity occurs, when
responding in seconds matters. Additionally, high-value session
summary information is made available in the Stream including the
number of product views, events, purchases and abandonment status
specific to that individual session.
Leveraging Action Center, marketers can now react in the moment to
the intelligence provided by Webtrends Streams with personalized,
relevant emails to drive conversion and build loyal relationships
with customers. For example, if a customer abandons a cart, marketers
can trigger a personalized message or special offer via SMS, email or
social channel to reengage immediately and convert them to making a
A recent study by Listrak found that just 18.5 percent of merchants
in the Internet Retailer 500 use email to reengage with cart
abandoners. Yet, according to the Direct Marketing Association, email
remains the highest performing channel, returning $40.56 for every
"Our goal has always been to provide solutions that enable our
clients to deliver relevant, personal and valuable experiences to
their customers. We created Action Center to empower marketers to
take instant action on the insights provided by Webtrends Streams,"
said Alex Yoder, CEO, Webtrends. "Statistics have shown that there is
a direct correlation between immediacy and success of the conversion
event. We are honored to have the best email service providers as
partners for this launch. They clearly understand the value of arming
digital marketers with rich data and the tools to act on that
"We are proud to be partnering with Webtrends to offer an integration
with Streams. For too long, marketers have been searching for a way
to have their digital intelligence fuel their email campaigns, not
just immediately after an event happens, but as it's happening," said
Scott Olrich, chief marketing and sales officer, Responsys.
"Webtrends is finally fulfilling the promise of as-it-occurs
remarketing and our integration is the logical next step."
"Silverpop and Webtrends' vision of using customer's behavioral data
to increase marketing relevancy is perfectly aligned, so we are
excited to be working closely with them to deliver new and powerful
remarketing capabilities to our mutual clients," said Will Schnabel,
senior vice president of global business development,
Action Center for email remarketing will be
available in early May. Clients do not need to use Webtrends
Analytics for email remarketing with Action Center, making it an
ideal solution for companies that are satisfied with aggregate
analytics, but are looking for as-it-happens behavioral remarketing
that uses visitor-centric data integrated directly with their
Action Center will integrate with CRM, data management platforms,
advertising networks, marketing automation and SEM solutions, among
others, in phased rollouts throughout 2013.
About Webtrends, Inc.
Webtrends powers digital marketing success.
Webtrends is at the forefront of real-time digital marketing
relevance and customer experience management through unified customer
intelligence. Our industry-leading analytics and optimization
solutions delivered across mobile, social and web enable marketers to
optimize campaigns, maximize customer lifetime value and deliver
highly relevant digital brand experiences in real-time. Webtrends is
co-headquartered in Portland and San Francisco, with offices in
Seattle, London, Melbourne, France, Germany, Italy and more
Webtrends dramatically improves digital marketing results for
thousands of global brands including: The New York Times, Microsoft,
BMW, RIM, China Telecom, China Mobile, Hitachi, HSBC, Barclays,
Petrobras, Alitalia, KLM, ASOS and more.
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