Cartoon Network Continues Conversation to Speak Up Against Bullying with THE BULLY EFFECT

  Cartoon Network Continues Conversation to Speak Up Against Bullying with THE

     CNN Original Documentary Abridged with Additional Content for Family
 Co-Viewing to Premiere Commercial-Free on Sunday, April 28 at 5:30 & 8 p.m.

   Presentation to Feature Exclusive, Live Online Q&A with Author/Bullying
        Prevention Expert Rosalind Wiseman at

  Cartoon Network Engages Cable in the Classroom to Help Promote Telecast &
                      Online Chat to Education Community

Business Wire

ATLANTA -- April 15, 2013

Cartoon Network continues its vital conversation with kids and families about
speaking up against bullying with a special presentation of THE BULLY EFFECT
on Sunday, April 28 at 5:30 and 8 p.m. (ET/PT). Produced in partnership with
Cartoon Network as part of its award-winning Stop Bullying: Speak Up
initiative and presented commercial-free, THE BULLY EFFECT is a half-hour CNN
original documentary abridged for family audiences and features additional
original content, including a special introduction by Cartoon Network
President/COO Stuart Snyder as well as a candid conversation with CNN anchor
Anderson Cooper, who hosts the documentary and is a recognized advocate for
bullying prevention. Concurrent with and immediately following both telecasts
of THE BULLY EFFECT, author and renowned bullying prevention expert Rosalind
Wiseman will host an exclusive, live online chat at to
answer questions from youth, parents and educators.

Victimized by bullying, Alex Libby is the focus of Cartoon Network's THE BULLY
EFFECT, Sunday, April ...

Victimized by bullying, Alex Libby is the focus of Cartoon Network's THE BULLY
EFFECT, Sunday, April 28 at 5:30 & 8 p.m. (ET/PT) (Photo: Business Wire)

THE BULLY EFFECT chronicles the journey of 14-year-old Alex Libby, whose
emotional life is both restored and wonderfully activated because someone
spoke up in his defense against bullying. In 2011, filmmaker Lee Hirsch
embedded himself in schools across America and captured footage so raw and
eye-opening, it sounded alarm bells and helped create a tipping point about
how critical the issue of bullying has become. Hirsch documented a then
12-year-old Alex, who was confronted with slurs, threats and beatings on the
school bus nearly every day. Following supportive intervention from an adult
on his behalf, today he has become an anti-bullying rock star with appearances
on national television and a visit to the White House.

“For three years now through Stop Bullying: Speak Up, Cartoon Network has
served to provide valuable resources and materials to help educate and empower
kids to speak up whenever bullying occurs,” said Snyder, president and COO for
Turner Broadcasting’s Animation, Young Adults & Kids Media division. “Our
first documentary, Speak Up, illustrated what kids could do practically to
help other kids who’ve experienced bullying. THE BULLY EFFECT takes that
message one step further, demonstrating how powerful empathy and understanding
can be in helping to turn someone’s life around. I hope this program will
encourage sensitive, open dialogue between kids, their parents and teachers
and continue to show the impact when one speaks up against bullying.”

During and immediately following the Sunday telecasts, bullying prevention
expert Rosalind Wiseman will provide further explanation of key bullying
issues for kids and families, answering viewer questions via an online chat at  To participate, youth and adults will need to
either access or create a new user account at, providing an
active email address and the user’s age. There is no need to download any
software. Screen names will be anonymous and all comments or questions will be
monitored for appropriate content.

“I am impressed that Cartoon Network has demonstrated a prolonged commitment
to offer a diversity of programs specifically designed to help many different
groups affected by bullying issues, from students and parents to educators and
even legislators,” said Wiseman. “It is a privilege for me to work alongside
an organization that recognizes the significance bullying plays in the
emotional and social welfare of kids everywhere. I look forward to offering
further help to those who have questions based on what they experience from
watching this special presentation of THE BULLY EFFECT.”

Following the live chat, THE BULLY EFFECT documentary will be posted in its
entirety on the website starting Monday, April 29 at 10 a.m. for free, ongoing
viewing by students, parents, educators and community leaders. Further viewing
of THE BULLY EFFECT across multiple digital platforms will be available on and to cable and satellite customers through VOD for two weeks
following the premiere telecast.

Cartoon Network also has enlisted Cable in the Classroom (CIC) to help promote
both the special telecast of THE BULLY EFFECT and the concurrent online chat
for families with Rosalind Wiseman to the education community and to schools
across the country. Following its mandate of supporting visionary, sensible
and effective use of media in homes, schools, and communities, CIC will
encourage educators, students and their families to watch the commercial-free
documentary presentation and to participate in educator-led discussions the
following week.

Promotional support for THE BULLY EFFECT will include a heavy on-air rotation
of Cartoon Network’s original PSAs created for its Stop Bullying: Speak Up
initiative two weeks leading up to the April 28 telecast. Messages targeted
for both boys and girls will be feature the cast of Cartoon Network’s
live-action comedy series Level Up. Additional celebrity call-outs encouraging
kids to speak up against bullying include comedy actor Jesse Tyler Ferguson
(Modern Family), Grammy-winning singer/songwriter Ne-Yo, plus sports icons
Venus Williams (World Tennis Champion) and Hope Solo (Soccer Star).

Charlie Moore is the executive producer of THE BULLY EFFECT, with Kerry Rubin
as senior producer and Chuck Hadad as producer. Original music for THE BULLY
EFFECT was created and performed by Justin Rice.

THE BULLY EFFECT may be viewed in its entirety at (password: speakup).Artwork and
additional press materials may be accessed at Ftp://
(Login: CNPR_ExternalPassword: Adventure)

Cartoon Network ( is consistently the #1 U.S. television
network among boys 6-11. Currently seen in 99 million U.S. homes and 194
countries around the world, Cartoon Network is Turner Broadcasting System,
Inc.’s ad-supported cable service now available in HD offering the best in
original, acquired and classic entertainment for kids and families. In
addition to Emmy-winning original programming and industry-leading digital
apps and online games, Cartoon Network embraces key social issues affecting
families with solution-oriented initiatives such as Stop Bullying: Speak Up
and the Move It Movement.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs
branded news, entertainment, animation and young adult media environments on
television and other platforms for consumers around the world.

About Stop Bullying: Speak Up

Cartoon Network’s Stop Bullying: Speak Up is an award-winning, multi-platform
pro-social campaign, created with experts in the field to raise awareness,
build partnerships and empower young people to speak up against bullying
safely and effectively. Campaign resources include video, print and online
content—including the award-winning documentary Speak Up introduced by
President Barack Obama—available at, available at no
charge to schools, community groups and parents to motivate bullying
prevention activities or discussions.

About Cable in the Classroom (CIC)

Cable in the Classroom (CIC) is the national education foundation of the U.S.
cable industry. Working in partnership with, and on behalf of, its cable
industry partners, CIC advocates digital citizenship and the visionary,
sensible and effective use of media in homes, schools, and communities. Since
1989, through CIC, local cable companies have been providing complimentary
connections to schools, and cable programmers have offered quality educational
programming. CIC enables educators to access the best of cable’s video and web

Photos/Multimedia Gallery Available:



Cartoon Network
James Anderson, 404-885-4205
Joe Swaney, 404-885-0657
Los Angeles:
Courtenay Palaski, 310-788-6903
Press spacebar to pause and continue. Press esc to stop.