Tequila Herradura Releases Limited-Edition Port Cask Finish Reposado

     Tequila Herradura Releases Limited-Edition Port Cask Finish Reposado

Coleccion de la Casa, Reserva 2012- Port Cask Finish is First of its Kind in a
Series of Unique Styles of Tequila

PR Newswire

LOUISVILLE, Ky., April 15, 2013

LOUISVILLE, Ky., April 15, 2013 /PRNewswire/ -- Tequila Herradura today
announced the release of the first of a series of small-batch  tequilas,
Coleccion de la Casa, Reserva 2012, Port Cask Finish. Each year, a new tequila
will be released that will offer consumers a one-of-a-kind experience. The
inaugural product, Coleccion de la Casa, Reserva 2012 is a port cask finished
reposado tequila that acquires its complex body and extraordinary smooth taste
from resting in two different types of oak casks.

(Photo: http://photos.prnewswire.com/prnh/20130415/LA94634)

Crafted by Master Distiller Maria Teresa Lara, Casa Herradura uses the finest
blue agave, traditional production methods and a proprietary fermentation from
naturally occurring wild yeast to create a tequila of unparalleled quality.
The tequila is then rested in medium-char American oak casks for eleven months
and then transferred to hand-selected vintage port casks from the renowned
Duoro Valley in Portugal for an additional two months of aging. The
double-maturation process accentuates the notes of cooked agave, increases
complexity and delivers a nose of dried fruit and ripe plum infused with hints
of cinnamon, caramel and chocolate.

"Coleccion de la Casa is part of our longstanding exploration to innovate
within the category and it fills a niche for tequila aficionados looking for
something truly unique," said Ann Stickler, Vice President and Managing
Director of Tequilas, Brown-Forman. "We are able to pioneer new ways of making
small batch tequilas and experiment with concepts that complement our
traditional production process because of our heritage and expertise in
crafting the finest tequilas for over 140 years."

"The first of our innovative barrel finish concepts, Port Cask Finish,
complements Tequila Herradura Reposado's award-winning taste profile while
adding a new dimension of flavor. The result is a perfectly balanced blend and
a new style of tequila," said Tequila Herradura's Master Distiller Maria
Teresa Lara.

This is the newest offering in a legacy of innovation. Casa Herradura has
been handcrafting the world's finest tequilas for over 140 years. Credited
with inventing the reposado expression in 1974 and the extra anejo expression
in 1995, Casa Herradura continues to push the boundaries of tequila, while
balancing a respect for traditional processes.

Coleccion de la Casa-Port Cask Finish will be available at fine wine and
spirits stores in April. A limited quantity will be available in Mexico. Each
750 ml. Only 2,000 cases are available with a suggested retail price of
$89.99.

Tasting Notes for Herradura Coleccion de la Casa, Reserva 2012 Port Cask
Finished Reposado

Color: Amber with shades of rose and copper

Aroma: An enticing balance of sophisticated smoky notes, warm tobacco, dried
fruit, and a hint of spice.

Taste: The distinctive taste of oak aged agave complemented by hints of rich
port, plum, and pepper.

Finish: Finishes smooth with the familiar taste of Herradura tequila and with
undertones of dark chocolate.

About Casa Herradura
Casa Herradura is one of Mexico's most historic and renowned tequila
producers. Casa Herradura has been hand harvesting, handcrafting and estate
bottling fine tequilas from the small town of Amatitan, Jalisco, since 1870.
In 2007, Casa Herradura was acquired by Brown-Forman Corporation of
Louisville, Ky. Brown-Forman is a diversified producer and marketer of fine
quality beverages and alcohol brands.

SOURCE Casa Herradura

Website: http://www.herradura.com
Contact: Edith Robles, (502) 774-6981, edith_robles@b-f.com; or Melissa
Carrion, (212) 219-0321, carrion@formulatin.com