Time for BC to Swing the Vote and Control the Polls with the Return of the Hill+Knowlton Election Predictor

  Time for BC to Swing the Vote and Control the Polls with the Return of the
  Hill+Knowlton Election Predictor

Turns armchair politicos into amateur campaign strategists for the 40^th
provincial election in BC

Business Wire

VANCOUVER, British Columbia -- April 15, 2013

Good news for BC voters who can’t wait to get to the polls—Hill+Knowlton
Strategies’ interactive online election predictor has returned! Available at
predictor.hkstrategies.ca, the predictor makes it easy for political junkies
of all stripes to see how potential changes in popular support might translate
into wins and losses on election night, all from the comfort of their computer
or mobile device.

A mainstay of elections across Canada in recent years, the popular predictor
is back in lots of time for the upcoming British Columbia (BC) general
election, scheduled for May 14, 2013.

“Our election predictor has become a hugely popular tool for thousands of
political observers across Canada,” says Sarah Weddell, vice-president and
group leader, public affairs BC. “The upcoming BC election could have major
impacts on ridings across the province and our predictor can help show how
different swings in voter support will affect outcomes on May 14^th.”

Hill+Knowlton first introduced the predictor in 2004 and it has since become a
widely-used forecasting tool in various provincial and federal elections. This
year, it includes downloadable apps for the iPhone (iOS 5+ or higher),
Blackberry (OS 6+ and higher) and Android devices (OS 4+ and higher). It is
also compatible with tablets such as the iPad.

“Our predictor uses interactive technology to engage people and educate them
about what’s happening in the election,” says Steve Vander Wal,
vice-president, public affairs BC. “While the tool is primarily positioned to
be a fun, interactive predictor of election results, it can also help to gauge
eventual seat counts.”

Election results can be predicted right down to the riding level. The
predictor uses a mathematical formula based on the concept of proportional
shift to generate seat predictions. Proportional shift generates new seat
counts by taking each party’s percentage of the 2009 popular vote and shifts
those percentages based on current polling data. These new percentages are
then compared to the 2009 election results and differences are allocated
proportionally on a riding by riding basis.

Participants can weigh outcomes using split or swing predictions and share
their predictions with friends via Twitter and Facebook.

The predictor will be available until BC Election Day, May 14, 2013. Follow
@hk_canada on Twitter or on Facebook for real-time results and updates.

About Hill+Knowlton Strategies Canada

With nine offices across the country, Hill+Knowlton Strategies is a leader in
both public relations and public affairs. The company is the No. 1-rated
strategic communications firm in Canada. It specializes in corporate
communications, public affairs, marketing communications, crisis, energy,
technology, health care, digital communications, financial communications and
transactions. The only communications firm to have earned the Order of
Excellence from Excellence Canada, it is also recognized as one of the 2012
Best Workplaces in Canada. Its parent company, Hill+Knowlton Strategies Inc.,
has 89 offices in 52 countries as well as an extensive associate network and
is a member of WPP (NASDAQ: WPPGY), one of the world’s largest communications
services groups.


Hill+Knowlton Strategies Canada
Shaun Poole, 604-692-4232
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