Bunchball Drives Gamification Into the Enterprise With Hundreds of New Customers

Bunchball Drives Gamification Into the Enterprise With Hundreds of New Customers 
Leading Brands Will Share Best Practices in Applying Game Mechanics
to Engage and Build Loyalty With Consumers and Employees at
Gamification Rockstar Roadshow in New York 
REDWOOD CITY, CA -- (Marketwired) -- 04/15/13 --  Bunchball, the
pioneer and market leader in gamification, today reported brisk
growth across all facets of its business, adding hundreds of new
customers in 2012 and significantly broadening its presence in the
enterprise. Bunchball's 2012 performance underscores the company's
growing momentum as the leading force in the global gamification
industry. Bunchball helps enterprises improve their business
performance by engaging and motivating employees, partners and
customers through gamification, which applies proven game mechanics
to websites, business tools and applications, social networks and
online experiences.  
On the heels of this success, on April 23, Bunchball is bringing
leading enterprise brands together for its Gamification Rockstar
Roadshow in New York. At the event, Jive's Sydney Sloan and USA
Network/NBC Universal's Jesse Redniss will deliver keynote addresses.
Headliners from Bluewolf, Get Schooled, Kraft Canada, Maritz
Canada/Ford Canada, Met-Rx, Perficient, Thomson-Reuters and Zamzee
will describe how gamification has made a measurable impact on their
business. Through presentations and panel discussions, these
rockstars will explore gamification trends and tools, and show how
applying game mechanics can help create communities of customers and
motivate employees and partners to learn more, collaborate better and
work smarter.  
Carter Lusher, Research Fellow and Chief Analyst: Enterprise
Applications Ecosystem at Ovum, will add his insights on the growth
of gamification in an analyst keynote and as moderator of one of the
Rockstar Roadshow panels. "More enterprises are realizing how
gamification can help improve their entire business -- from engaging
and retaining customers to onboarding, training and motivating
employees," said Lusher. "Gamification leaders like Bunchball have
packaged sophisticated, customized gamification technology in
platforms that are increasingly easier to use. If 2012 was
gamification's breakout year into the enterprise, then 20
13 is when
gamification hits the inflection point and accelerates. Gamification
is an Ovum Trend to Watch in several sectors because it is a high
reward, low risk initiative that yields measureable ROI." 
Bunchball's Gamification Rockstar Roadshow event builds on its strong
momentum and breakout year in which the company continued to achieve
new milestones. 

--  Customers
    --  New customer acquisition grew by 167 percent in 2012 with new
        enterprise customers making up the lion's share.
    --  New enterprise customers include Ford Canada, NetApp, PSS World
        Medical and InterContinental Hotels Group.
--  Partnerships
    --  A significant and growing percentage of Bunchball's 2012 revenue
        came from strategic alliances and technology integrations with
        some of the industry's most well-known enterprise solution
        providers, including Jive Software, Salesforce.com, IBM, Bluewolf
        and SugarCRM.
--  Awards
    --  Bunchball won a GAward 2012 for Best Consumer Facing Use of
        Gamification (USA Network's Club Psych) and Best Enterprise Use of
        Gamification (Nitro(TM) for Salesforce).
    --  F@stCompany ranked Bunchball No. 7 its list of The World's Most
        Innovative Companies in Gaming for 2012.

Leading Brands Gather to Share Gamification Best Practices
Gamification Rockstar Roadshow comes to the Westin Times Square in
New York at 3:00 p.m. Eastern on April 23, followed by a post-event
cocktail reception from 7:00 to 8:00 p.m. Rajat Paharia, founder and
chief product officer at Bunchball, will open the event by providing
insights into how behavioral motivation and big data can combine with
game mechanics to shape desirable behaviors in any audience.  
"These 12 companies, and hundreds like them, are the real stars of
gamification, and we can't wait to come to New York to shine the
spotlight on their achievements," said Paharia, who is widely
recognized as the father of gamification and is the author of Loyalty
3.0: How to Revolutionize Customer and Employee Engagement with Big
Data and Gamification, a new book from McGraw-Hill. 
An after-party will give attendees a chance to talk individually with
the rockstars and with gamification experts from Bunchball.
Registration for Bunchball's Gamification Rockstar Roadshow is $249,
which includes cocktails and hors d'oeuvres. To register, visit
About Bunchball: 
 Bunchball is the market leader and visionary in
gamification. Bunchball enables organizations to improve business
performance throughout their ecosystem by creating highly active and
loyal customers, employees, and partners. Bunchball's comprehensive
suite of innovative cloud-based solutions empowers companies to
engage and motivate, leading to improved employee productivity,
customer loyalty, audience engagement, and ROI. Bunchball's
world-class customers include Adobe, HP, Cisco, MTV, Comcast,
LiveOps, VMware and Hasbro. Based in Silicon Valley, Bunchball's
investors include Granite Ventures, Triangle Peak Partners, Northport
Investments, and Correlation Ventures. For more information, visit
www.bunchball.com, our blog at www.gamification.com, or follow
For Bunchball:
Mina Manchester
Bateman Group
(415) 697-2565
Email: mmanchester@bateman-group.com 
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