FIAT Brand North America Helps Make it Easy for Consumers to Purchase or Lease All-new 2013 Fiat 500e

FIAT Brand North America Helps Make it Easy for Consumers to Purchase or Lease
                            All-new 2013 Fiat 500e

PR Newswire

AUBURN HILLS, Mich., April 13, 2013

AUBURN HILLS, Mich., April 13, 2013 /PRNewswire/ --

  oThe Fiat 500e launches in California with $199 a month lease payment for
    36 months and $999 due at signing
  oFiat 500e Pass to provide 500e owners with alternative transportation
  o500e hotlines available in FIAT studios and after hours to access 500e
    experts matches consumers with a Fiat 500 model based on their daily
  oTwo retail distribution centers in California provide ample product choice
    and availability
  oFIAT studios in California each equipped with four charging stations
  oStandard navigation system shows driver locations of charging stations
  oStandard smartphone app provides locations of charging stations throughout
    the state

FIAT Brand North America is helping to make it easy for California residents
to purchase or lease the all-new 2013 Fiat 500e when the electric vehicle (EV)
goes on sale in the Golden State this summer.

The FIAT brand's 500e retail plan addresses concerns that have typically
prevented some consumers from purchasing or leasing EVs in the past, including
initial purchase price, driving range, and the unfamiliarity with charging and
operating an EV.

"With unique Italian style, industry-best highway MPGe rating and
class-leading combined driving range, we know we have a great car in our
hands," said Tim Kuniskis Head of FIAT Brand North America. "Now our task is
to simplify the customer's experience and make sure that people know how easy
and affordable it can be to own our electric Cinquecento."

If you thought that purchasing or leasing an EV would come with a hefty
premium, think again. The 500e will be offered to California residents at
launch with a $199 a month/$999 due at signing lease for 36 months, same as
the current lease offer on a Fiat 500 Pop powered by a gas engine.

The Fiat 500e is priced at $32,500 which includes a $700 destination charge.
However, eligible California residents may be able to purchase the 500e for as
low as $20,500, after federal credits, state incentives and FIAT rebates are
included. That's about $200 less than the current starting price of a
comparably-equipped Fiat 500 Lounge with a gas engine.

Alternative Transportation Program

Environmental Protection Agency (EPA) testing has indicated that, when fully
charged, the Fiat 500e will travel about 87 miles, which is best-in-class and
better than all U.S.-market all-electric vehicles produced by high-volume

For those times when a 500e customer needs to drive beyond the vehicle's range
or needs the carrying capability of a larger vehicle, the Fiat 500e retail
plan provides an alternative transportation plan called the Fiat 500e Pass

The FIAT brand and Enterprise Holdings, owner and operator of the Enterprise
Rent-A-Car, Alamo Rent A Car, and National Car Rental brands, partnered on the
Fiat 500e Pass program, which provides purchasers and lessees of a new 500e up
to 12 days of alternate transportation each year for the first three years
after the date of purchase.

The Fiat 500e Pass program is offered by FIAT exclusively in the U.S. to 500e
customers as a standard feature. Through the program 500e customers will have
access to vehicles such as the gas-powered Fiat 500, the coming Fiat 500L, the
all-new Dodge Dart or the Chrysler 200 mid-size sedan. In addition, customers
will have the flexibility to upgrade to a larger vehicle such as a minivan or
a pickup truck subject to terms of the program.

"This innovative idea from the FIAT brand and Enterprise Holdings will provide
purchasers of a new 500e with the opportunity to enjoy the exciting
characteristics of this all-electric vehicle while giving them a flexible
alternative in case they want to drive beyond the vehicle's range," said
Kuniskis. "By addressing upfront the concerns and anxiety consumers may have
about purchasing an electric vehicle, we are helping to make it easy and
convenient to purchase or lease a Fiat 500e in the state of California."

The program will be valid at any Enterprise, Alamo or National car rental
location throughout the U.S. Enterprise has more than 6,200 locations in the
U.S. making the use of the Fiat 500e Pass easy and convenient for FIAT's

When purchasers of a new 500e enroll in the Fiat 500e Pass program, Enterprise
will provide them with an account number. For the first three years after
purchase, each unique customer account will be allocated enough credits on the
anniversary of their purchase date to cover the cost of 12 days of alternate
transportation. The Fiat 500e Passes include unlimited mileage on eligible

The 500e owner only has to choose an eligible vehicle and the expense of the
vehicle and the applicable taxes will be covered subject to the terms and
conditions of the program. Customers may choose to upgrade to a larger vehicle
by utilizing additional credits or by separately paying for the difference.

A Fiat 500 that is right for you

Recognizing that a fully-electric vehicle may not be practical for everyone, is providing a compatibility matching service to help consumers
determine which Fiat 500 model is best for them. The website will analyze a
customer's daily commute and driving habits and match them with the Fiat 500
model that is right for them.

Each FIAT studio in California is equipped to answer any questions that
consumers may have about this first fully-electric FIAT production vehicle. In
addition to a well-trained sales and service staff, each studio will have a
hotline linked to experts ready to answer consumer questions regarding the
500e, including the claim process for federal, state, and local tax credits,
and a list of companies in California that offer incentives to their employees
who purchase an electric vehicle.

A dedicated 500e customer care number will be available for any questions that
consumers and owners may have after FIAT studios have closed for the day.

Two well-stocked retail distribution centers in California will provide
customers with easy access to color and feature combinations that may not be
available at their local studio, reducing wait time and the need for specials
orders. Customers could have the exact 500e they want within hours, not weeks.

Each FIAT studio in California will have four charging stations. When 500e
owners leave their studio with their new 500e, they will have the security of
a standard navigation system that provides them with locations of the nearest
charging stations along their routes. Once they plot their route, the
navigation system also depicts their driving range with a circle around their

In addition to the in-vehicle navigation system, 500e owners also will get a
Fiat 500e Smartphone App (compatible with iPhone and Android) that enables
real-time vehicle status, manages charging, tracks the driver's energy use,
locates the vehicle and nearby charging stations, plans and sends routes to
the vehicle and provides text-message alerts.

SOURCE Chrysler Group LLC

Contact: Ralph Kisiel, 248-512-2757 (office), 248-705-9688 (cell),, or Ariel Gavilan, (248) 512-3404 (office), (248)
495-4645 (cell),
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