RH Announces the Opening of The Gallery at the Historic Museum of Natural History

  RH Announces the Opening of The Gallery at the Historic Museum of Natural

 RH Restores and Reimagines 40,000-square-foot Landmark Building in Boston’s
                                   Back Bay

Business Wire

CORTE MADERA, Calif. -- April 12, 2013

RH (Restoration Hardware Holdings, Inc.) (NYSE:RH)announced today that it
will open The Gallery at the Historic Museum of Natural History at 234
Berkeley Street in Boston, Massachusetts, on Saturday, April 13, 2013. The
40,000-square-foot landmark, designed in 1862 by distinguished architect
William G. Preston, was only the second building to be erected in Boston's
famous Back Bay. Honoring its cultural significance and singular place in
Boston’s urban landscape, the building’s exterior and interior have been
completely restored by stripping back decades of structural modifications,
auxiliary mezzanine levels, and pedestrian elevators added during its history.
The space has been reimagined consistent with its original vision as a museum,
unveiling artistic installations unseen before in the retail industry.

The landmark and park-like setting is framed by Berkeley, Boylston and Newbury
Streets. Guests and residents will admire the building’s exterior luminescent
glow created by internationally award-winning lighting designer Ross De
Alessi, who is widely acclaimed for illuminating historical monuments across
the country including The Palace of Fine Arts in San Francisco. The Gallery’s
interior is a study in light by famed lighting designer and artist, Bentley
Meeker, who has designed events for MoMA, The Guggenheim, New York's Natural
History Museum and exhibited at The Whitney. A pavilion of glass and steel
designed by architect James Gillam, in respectful contrast to the building’s
neoclassical facade, creates a dramatic new entrance on Newbury Street. The
landscape has been restored and preserves the original flowering magnolia
trees, including new brick paths and a soon-to-be outdoor sculpture garden.

Entering the Gallery at 234 Berkeley Street, your eye is drawn up through the
re-opened central atrium by a reinterpretation of an 1892 traction and
counterweight elevator inspired by the iconic model in downtown Los Angeles’
Bradbury Building. Soaring three floors, a ride in the steel-caged glass cab
highlights the interior’s now unobstructed vertical openness and dramatic
architecture. From the grand central atrium with its fresh floral boutique, up
through the 18-foot antiqued mirrored archways reflecting 12 sparkling crystal
chandeliers reminiscent of the Palace of Versailles on level two, the artistic
interior installations inspire new and evolving ideas to design a home.
Stepping out of the elevator on level three to the sound of trickling
fountains you enter the Indoor Conservatory and Park with reproduction
heritage olive trees, a 24-foot illuminated steel Eiffel Tower discovered at
the Paris flea market, and the first Ma(i)sonry Napa Valley wine bar outside
of its original Yountville, California, location. All are housed under the
restored original vaulted and iridescent gold-coffered ceiling visible from
the first level 70 feet below. The third floor is also home to four
"Clubrooms," including the Billiards Room, complete with a refurbished vintage
Brunswick table, open for play; the Music Room, a tribute to the days of
vinyl, rock & roll and Motown, also home to a 100-year-old beer bar salvaged
from a local Boston pub; the Library, filled with design and architecture
reads; and the Cinema, celebrating the art of film and fame. You can also
traverse the original winder staircase, previously hidden behind walls and now
completely exposed through dramatic steel and glass archways, winding its way
up to the third floor. Throughout the gallery, the dramatic architecture is
highlighted, enhanced and in harmony with the artistic design installations.

The Gallery at The Historic Museum of Natural History represents the latest
and most complex collaboration between RH Creator and Curator Gary Friedman
and Design Architect James Gillam of Backen, Gillam & Kroeger Architects, a
firm that was selected for Architectural Digest’s list of the World’s Top 100
Architects and Designers and is led by noted architect, Howard Backen.

Marking another moment for the brand will be the introduction of the first RH
Baby & Child Gallery on the East Coast in the building’s restored subterranean
level. Punctuated by original, 12-foot vaulted brick ceilings, the entire
space will be dedicated to the latest RH Baby & Child installations – artistic
expressions of furnishings inspiring a new and innovative approach to
nurseries and children's rooms.

“This outstanding project exemplifies RH’s position as one of the most
innovative luxury brands in the marketplace,” says RH Chief Executive Officer,
Carlos Alberini. “The Gallery at the Historic Museum of Natural History
highlights the magnitude of our real estate transformation and elevates the RH
customer experience to a place never seen before in retail. We are grateful
for the support we received during the development process from Boston’s city
officials and other local and state organizations who were greatly involved
with the project. We have invested considerable resources to bring our vision
to life and are proud to present the product of our work to this great New
England community,” concluded Alberini.

“This Gallery marks a milestone for RH as the most significant architectural
undertaking of its kind,” says RH Chairman Emeritus, Creator and Curator, Gary
Friedman. “With great respect for the building’s history, we are
reestablishing its relevance while unveiling innovative elements and
aspirational interior installations that reimagine the landmark museum’s
tremendous potential.”

“We are excited to welcome RH to Boston in one of our most beloved cultural
and architectural landmarks,” adds Thomas M. Menino, Mayor of Boston. “Through
collaborative efforts and partnership, RH has restored a piece of history for
Boston’s residents and visitors. I believe that RH has honored this building
and uncovered its potential to be a one-of-a-kind design destination.”

Upon opening, The Gallery at the Historic Museum of Natural History can be
reached at 857.239.7202. Hours of operation will be Monday through Saturday
10am-7pm; Sunday 12pm-6pm.

About Restoration Hardware

RH (Restoration Hardware Holdings, Inc. - NYSE:RH) is a luxury brand in the
home furnishings marketplace, offering product assortments across a number of
categories, including furniture, lighting, textiles, bathware, décor,
tableware, outdoor and garden, as well as baby and child products. Restoration
Hardware operates an integrated business across multiple channels of
distribution including galleries, catalogs and websites.

Forward-Looking Statements

This release contains forward-looking statements within the meaning of the
federal securities laws, including statements related to the opening of the
new Gallery at the Historic Museum of National History in Boston and the
features of the building as well as the expected benefits and merchandising
opportunities of the new store format located at this Gallery. You can
identify forward-looking statements by the fact that they do not relate
strictly to historical or current facts. These statements may include words
such as “anticipate,” “estimate,” “expect,” “project,” “plan,” “intend,”
“believe,” “may,” “will,” “should,” “likely” and other words and terms of
similar meaning in connection with any discussion of the timing or nature of
future events. We cannot assure you that future developments affecting us will
be those that we have anticipated. Important risks and uncertainties that
could cause actual results to differ materially from our expectations include,
among others, risks and uncertainties with respect to the company’s ability to
achieve the expected benefits to its business from the new Gallery in Boston
and the new store format, risks relating to customer response to the company’s
new store concepts and new product merchandise, risks relating to the costs of
developing, implementing and operating new store concepts, risks related to
the number of new business initiatives we are undertaking and risks in the
implementation of our real estate portfolio transformation, as well as those
risks and uncertainties disclosed under the sections entitled “Risk Factors”
and “Management’s Discussion and Analysis of Financial Condition and Results
of Operations” in Restoration Hardware Holdings’ final prospectus filed with
the Securities and Exchange Commission on November 5, 2012, and available on
our investor relations website atir.restorationhardware.comand on the SEC
website atwww.sec.gov. Any forward-looking statement made by us in this press
release speaks only as of the date on which we make it. We undertake no
obligation to publicly update any forward-looking statement, whether as a
result of new information, future developments or otherwise, except as may be
required by any applicable securities laws.


Katya Sorokko, 415-945-3598
Investor Relations:
Cammeron McLaughlin, 415-945-4998
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