Chrysler Brand Returns as Detroit Jazz Festival Presenting Sponsor
Festival, "Imported from Detroit" campaign work together to bring
DETROIT, April 12, 2013
DETROIT, April 12, 2013 /PRNewswire/ --The Detroit Jazz Festival today
announced the Chrysler brand is once again taking on the role as the official
presenting sponsor of the world's largest free jazz festival and a major
out-of-state tourist attraction for the City of Detroit.
For the second year in a row, the Chrysler brand will serve as presenting
sponsor of the Festival, again extending its "Imported from Detroit" campaign.
In addition to bringing one-of-a-kind experiences to music enthusiasts, the
Detroit Jazz Festival seeks to positively impact the Detroit region and its
communities, and partnering with the Chrysler brand is a perfect alignment
ofthe Festival's mission and the purpose of "Imported from Detroit" campaign,
which celebrates the spirit and determination of Detroit and its residents.
"Not only is the Detroit Jazz Festival a world-class arts and education
contributor, it's an economic booster for the city and one of the many
beautiful stories that continues to be 'Imported from Detroit,' said Saad
Chehab, President and CEO - Chrysler Brand, Chrysler Group LLC. "The Detroit
Jazz Festival spreads the message about the beauty of Detroit and provides an
enriching cultural experience for jazz and music lovers across the country.
The people and the commitment behind these events is what continue to inspire
the Chrysler brand's 'Imported from Detroit' campaign."
The Chrysler brand will serve as the presenting sponsor for the Labor Day
weekend concerts as well as the many year-round initiatives, including the
Detroit Jazz Festival Community Series concerts and the Festival's annual,
national musician and arranger competitions. In addition, the Chrysler brand
is also the exclusive official automotive sponsor; the brand will celebrate
its Detroit-inspired cars such as the 2013 Chrysler 300 Motown Edition, the
2013.5 Chrysler 200 S Special Edition featuring Detroit's legendary brand,
Carhartt, and the 2013 Chrysler 300 John Varvatos Limited Edition.
"Having the Chrysler brand on board again means so much to the Detroit Jazz
Festival, and also to the city of Detroit. We're coming together to create
meaningful and fun opportunities for Detroit communities year-round, and
amazing Labor Day weekend performances for those all over the world," said
Gretchen Valade, chair of the Foundation Board of Directors, Detroit Jazz
Festival. "Support from companies like the Chrysler brand, who are committed
to helping this city,assist the Detroit Jazz Festival in continuing to stay
the largest free jazz festival in the world and helps us to continue to offer
these unique cultural experiences."
Every year the festival draws thousands to Detroit. Last year jazz greats,
such as Sonny Rollins and Wynton Marsalis headlined the festival. This year's
lineup will be released in April, but Community Series and education events
have already started the Festival's 2013 season.
About the Detroit Jazz Festival
The Detroit Jazz Festival is an independent, non-profit organization that
presents jazz and educational workshops throughout the year. Recently voted
number two in North America in aJazzTimesreader's poll, the Detroit Jazz
Festival is the largest free jazz festival in the world and a major tourist
attraction for the City of Detroit, with 25.8 percent of its audience coming
from out of state.
The festival receives support from the National Endowment for the Arts, the
Erb Family Foundation, Michigan Council for the Arts and Cultural Affairs, the
SAP REFX Expert LLC and DE FRANCE DE TERSANT Trust, and the Kresge Foundation.
Major corporate partners include JP Morgan Chase, Opportunity Detroit,
Carhartt and Mack Avenue Records. Additional partners include Absopure, Great
Lakes Beverage, MGM Grand Detroit, PNC Foundation, Pepsi Beverages Company,
Dirty Dog Jazz Café, Marriott, Charity Motors, Amtech International,
Wakefield, Sutherland and Lubera, Art Van Furniture, Bingham Legal Group,
Dickinson Wright, Domino's DownBeat,Hour Detroit, JazzTimes,MetroTimesand
Fox 2. The Festival's Greening Program, now entering Phase IV, is supported by
a generous grant from the DTE Energy Foundation. For more information
About Chrysler Brand
The Chrysler brand has delighted customers with distinctive designs,
craftsmanship, intuitive innovation and technology all at an extraordinary
value since the company was founded in 1926.
Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek
elegant styling of the Chrysler 200 Convertible, or the family room on wheels
functionality of the Chrysler Town & Country, Chrysler brand vehicles reward
the passion, creativity and sense of accomplishment of its owners. Beyond just
exceptionally designed vehicles, the Chrysler brand has incorporated
thoughtful features into all of its products, such as the Stow 'n Go® seating
and storage system on the Chrysler Town & Country, the fuel-saving Fuel Saver
Technology in the Chrysler 300 and Uconnect phone utilizing Bluetooth
technology on the Chrysler 200 and Chrysler 200 Convertible.
The world-class interior of the Chrysler Town & Country minivan is beautifully
crafted with high-quality materials that are soft to the touch, and offers
tech-savvy entertainment features and smart storage and seating options
including Stow 'n Go® seating with one-touch fold-down function, dual DVD
entertainment system, navigation and SIRIUSXM satellite radio with Travel Link
making the Chrysler Town & Country the ultimate family vehicle. A 3.6-liter
Pentastar V-6 engine is a "Ward's 10 Best Engine" and produces a best-in-class
283 horsepower and is mated to a six-speed automatic transmission with a fuel
economizer mode. Town & Country achieves 17 miles per gallon in the city, 25
on the highway.
The Chrysler brand's succession of innovative product introductions continues
to solidify the brand's standing as the leader in design, engineering and
value. The premium for the Chrysler brand is in the product, not the price.
SOURCE Detroit Jazz Festival
Contact: Alexandra Sherbow, Eisbrenner Public Relations, (248) 554-3526,
email@example.com; Dianna C. Gutierrez, Chrysler Group LLC, (248)
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