The Bon-Ton Stores, Inc. Announces June Closing of Its Younkers Muskegon, Michigan Furniture Gallery

  The Bon-Ton Stores, Inc. Announces June Closing of Its Younkers Muskegon,
  Michigan Furniture Gallery

Business Wire

YORK, Pa. -- April 12, 2013

The Bon-Ton Stores, Inc. (NASDAQ: BONT) today announced it will close its
Younkers Furniture Gallery in the Lakeshore Marketplace in Muskegon, Michigan.
The Company will terminate its lease as of July 1, 2013. The closing will
impact approximately 20 associates at this location.

The Bon-Ton acquired the leasehold interests in the Muskegon Furniture Gallery
store as part of the Elder-Beerman acquisition in 2003. The Company does not
expect costs associated with the closing of the location to be material. The
store will close June 2013. The closing of the Younkers Furniture Gallery has
no impact on the operations at the Younkers department store located in The
Lakes Mall.

Brendan Hoffman, President and Chief Executive Officer, commented, “We are
very grateful for the devoted Younkers Muskegon Furniture Gallery store
associates and are committed to providing assistance to these associates.”

The affected associates in the Muskegon Furniture Gallery location will be
offered the opportunity to interview for available positions at other Younkers
stores or receive career transition benefits, including severance, according
to established practices and state employment service support.

The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania
and Milwaukee, Wisconsin, operates 272 department stores, which includes 11
furniture galleries, in 24 states in the Northeast, Midwest and upper Great
Plains under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman,
Herberger’s and Younkers. The department stores offer a broad assortment of
national and private brand fashion apparel and accessories for women, men and
children, as well as cosmetics and home furnishings. For further information,
please visit the investor relations section of the Company’s website at

Certain information included in this press release contains statements that
are forward-looking within the meaning of the Private Securities Litigation
Reform Act of 1995. Such forward-looking statements, which may be identified
by words such as “may,” “could,” “will,” “plan,” “expect,” “anticipate,”
“estimate,” “project,” “intend” or other similar expressions, involve
important risks and uncertainties that could significantly affect results in
the future and, accordingly, such results may differ from those expressed in
any forward-looking statements made by or on behalf of the Company. Factors
that could cause such differences include, but are not limited to, risks
related to retail businesses generally; a significant and prolonged
deterioration of general economic conditions which could negatively impact the
Company, including the potential write-down of the current valuation of
intangible assets and deferred taxes; risks related to the agreement governing
the Company’s proprietary credit card program; potential increase in pension
obligations; consumer spending patterns, debt levels, and the availability and
cost of consumer credit; additional competition from existing and new
competitors; inflation; deflation; changes in the costs of fuel and other
energy and transportation costs; weather conditions that could negatively
impact sales; uncertainties associated with expanding or remodeling existing
stores; the ability to attract and retain qualified management; the dependence
upon relationships with vendors and their factors; a data security breach or
system failure; the ability to reduce or control SG&A expenses, including
initiatives to reduce expenses and improve efficiency; operational
disruptions; unsuccessful marketing initiatives; the failure to successfully
implement our key strategies, including initiatives to improve our
merchandising, marketing and operations; adverse outcomes in litigation; the
incurrence of unplanned capital expenditures; the ability to obtain financing
for working capital, capital expenditures and general corporate purpose; the
impact of new regulatory requirements including the Credit Card Accountability
Responsibility and Disclosure Act of 2009 and the Health Care Reform Act; the
inability or limitations on the Company’s ability to favorably adjust the
valuation allowance on deferred tax assets; and the financial condition of
mall operators. Additional factors that could cause the Company’s actual
results to differ from those contained in these forward-looking statements are
discussed in greater detail under Item 1A of the Company’s Form 10-K filed
with the Securities and Exchange Commission.


The Bon-Ton Stores, Inc.
Mary Kerr, 717-751-3071
Vice President
Investor & Public Relations
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