Cinedigm Signs over 100 Drive-In Movie Theatres to Digital Cinema Program

  Cinedigm Signs over 100 Drive-In Movie Theatres to Digital Cinema Program

    After successful deployment of over 11,700 screens for the exhibition
community, Cinedigm, NATO and United Drive-In Theatre Owners Association bring
                       digital technology to Drive-Ins

CinemaCon 2013

Business Wire

LOS ANGELES -- April 12, 2013

Cinedigm (NASDAQ: CIDM), the leader in the digital entertainment revolution,
and the National Association of Theatre Owners (NATO) today announced they
have signed over 100 drive-in movie theatres to their digital theatre
conversion program customized for the Cinema Buying Group (CBG) members of the
drive-in movie theatre community. CBG is a buying program of NATO for
independent theatre operators in the United States and Canada. Cinedigm and
NATO unveiled the new exhibitor deployment agreement at the United Drive-In
Theatre Owners Association (UDITOA) convention in February and expect all
installations to take place by early Summer.

The transition from 35mm film projection, which has been used for 110 years,
to digital projection systems is a worldwide motion picture industry effort
and the costs to deploy this new technology are covered primarily through the
payment of virtual print fees (VPF) from studios to implementation companies.
Cinedigm's industry-leading deployment program for digital cinema facilitates
the funding, installation and operations support, and ongoing VPF
administration for the company's digital cinema rollout throughout the United
States and Canada. Cinedigm, which has signed long-term VPF agreements with
all the major studios and interim agreements with dozens of independent
distributors, is the digital cinema integrator partner for the CBG.

The drive-in movie theatre efforts follow Cinedigm’s successful deployment of
over 11,700 screens in the US and Canada, with over 269 exhibitors.

"It gives us great pleasure to see the enthusiasm with which the drive-in
theater community has grasped this opportunity,” said John Fithian, President
and CEO of NATO. “Cinedigm and NATO’s collaborative efforts – similar to our
CBG program for traditional movie theatres -- have once again played a
significant role in bringing these theatres into the digital age.”

In addition to a new exhibitor deployment agreement, Cinedigm/NATO/UDITOA have
taken a number of steps to address the outdoor deployment issue, including
securing exceptions to the Digital Cinema Initiatives (DCI) specifications
applicable to the drive-in theatre environment.

“We are thrilled our members have so quickly embraced Cinedigm and NATO’s
program,” said John Vincent, Jr., UDITOA's President. "Their success means
that the unique movie-going experience outdoor exhibitors offer will continue
for generations to come."

“The response from the drive-in community has been exceedingly positive,” said
Alison Choppelas, Vice President/Business Affairs for Cinedigm’s Digital
Cinema Division. “We look forward to signing even more drive-in theatres to
our digital cinema deployment during CinemaCon next week and are so proud to
be preserving such an important piece of Americana.”

Cinedigm will be meeting with additional drive-in movie theatres during
CinemaCon next week in Las Vegas.

About Cinedigm

Over the past decade, Cinedigm has led the digital distribution revolution
that continues to transform the media landscape. In addition to its pioneering
role in transitioning movie theatres from traditional film prints to digital
distribution, Cinedigm continues to advance worldwide cinema modernization
with its suite of software products allowing exhibitors and distributors to
manage their newly digital businesses with efficiency, insight and certainty.
And, as the leading distributor of independent content in the world, Cinedigm
collaborates with producers and the exhibition community with unequalled
transparency to market, source, curate and distribute quality content across
all digital platforms to targeted and profitable audiences. The company’s
library of over 5,000 titles includes award-winning documentaries from
Docurama Films®, next-gen indies from Flatiron Film Company® and acclaimed
independent films and festival picks through partnerships with the Sundance
Institute and Tribeca Film. Cinedigm is proud to distribute many
Oscar®-nominated films including “The Invisible War,” “Hell and Back Again,”
“GasLand,” “Waste Land” and “Paradise Lost 3: Purgatory.”



Cinedigm Public Relations:
Maggie Begley
Office: 310.301.1785
Mobile: 310.749.3055
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