Budweiser And Music Fans "Band" Together For America's Rivers And Lakes
Budweiser America Made Better program connects adults to local watershed
cleanups in 10 cities and rewards them with tickets to Budweiser Made in
ST. LOUIS, April 12, 2013
ST. LOUIS, April 12, 2013 /PRNewswire/ -- This summer, Budweiser is inviting
consumers to make a splash in communities across the country by participating
in a series of cleanup events, in select cities, aimed at preserving and
protecting lakes and rivers. These efforts are part of the Budweiser America
Made Better platform, which supports designated driver campaigns, military
support efforts and water conservation programs. Budweiser is rewarding
volunteers 21 and older, who register and participate in the cleanups in most
cities, with tickets and expedited entrance to their city's Budweiser Made in
America party – plus a chance to get VIP access.
America Made Better watershed cleanups are scheduled for the following cities:
Cartersville, Ga.; Houston; Los Angeles; San Francisco; St. Louis; Denver;
Chicago; Columbus, Ohio; New York; and Philadelphia.
"Water is a key ingredient in beer – and an important part of our daily
lives," said Kathy Casso, vice president of Corporate Social Responsibility
for Anheuser-Busch. "America Made Better combines two things inherent to the
Budweiser brand – preserving our nation's rivers and lakes then enjoying great
music – and this is a natural and fun way for us to inspire volunteerism,
connect with consumers and make a positive difference."
This year, Budweiser is donating $150,000 to River Network to facilitate the
majority of America Made Better cleanups across the country and to support the
organization's annual operations. The brand also is donating $30,000 to Great
Lakes Forever to facilitate the America Made Better cleanup in Chicago and
other efforts to protect area lakes.
"Budweiser is a great partner and we're excited to see the positive impact
America Made Better has on our nation's rivers this summer," said Todd Ambs,
president of River Network. "Beyond financial and on-the-ground support,
programs like this help us get new volunteers involved and inspired to make a
difference in their communities."
The America Made Better watershed cleanup campaign will conclude in
Philadelphia just prior to Labor Day weekend and the national Budweiser Made
in America festival. For more information on volunteering for Budweiser
America Made Better and the music festival, including ways to win trips and
tickets, visit www.budweiserrsvp.com.
Anheuser-Busch and its employees build on a legacy of corporate social
responsibility by focusing on three key areas: promotingalcohol
responsibility,preserving and protecting the environment andsupporting local
communities. In fact, in our U.S. breweries alone, Anheuser-Busch has reduced
total water use by 40 percent over the last five years, and since 1992, we've
invested $67 million to promote environmental stewardship and sustainability.
In the past three decades, Anheuser-Busch and its wholesalers have committed
more than $980 million in national advertising campaigns and community-based
programs to encourage responsible drinking and prevent underage drinking and
drunk driving. The company also has provided more than 72 million cans of
drinking water to people impacted by natural and other disasters since 1988.
Based in St. Louis, Anheuser-Busch, the leading American brewer, is a
wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer,
and continues to operate under the Anheuser-Busch name and logo. For more
information, visit www.anheuser-busch.com.
About River Network
For 25 years, River Network has been a leading a national watershed protection
movement that includes more than 2,000 local, state and regional and local
grassroots organizations whose primary mission is to protect rivers and
watersheds. For more than twenty years, River Network has worked closely with
watershed protection groups from coast to coast – building the capacity of
state and local organizations, assisting people grappling with water and
environmental health problems, protecting habitat for fish and wildlife,
developing blue cities, and reducing our country's use of water and energy. To
learn more about River Network, visit www.rivernetwork.org or Facebook.
Contact: Beth Kerley, (314) 765-2329, firstname.lastname@example.org, or Beth
Hoops, (314) 552-6749, email@example.com
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