SDL and Macmillan Cancer Support to Present at Figaro Digital Marketing Conference

SDL and Macmillan Cancer Support to Present at Figaro Digital Marketing 
Conference 
Thought leaders will gather on 18 April in London to share best
practices 
LONDON, UNITED KINGDOM -- (Marketwired) -- 04/12/13 --  
WHAT:   
SDL (LSE:SDL) will jointly present with Macmillan Cancer Support at
the Figaro Digital Marketing Conference on the 18th April 2013 in
London. The digital conference will feature thought leadership
presentations from some of the world's best known brands and leading
technology companies.   
SDL's Phillip Clement will be joined by Macmillan Cancer Support's
Andy Nash as they share details for how to deliver a better customer
experience in a presentation entitled, "The Holy Grail of Mobile."  
WHY:   
Responsive design and adaptive design are just two of the many ways
developers are tackling the challenges of delivering content to
innumerable device types. The "Holy Grail" can best be defined by a
custom interface that's based on what is known about the user's
device, its capabilities, their location, the time of day they're
using it and the associated behaviors that can be inferred from all
these things. Andy will speak further about the vision of the Holy
Grail, while Phillip will talk about the practical steps for
achieving it.  
WHO:   
Andy Nash - Digital Project Manager - Mobile, Macmillan Cancer
Support  
Andy has worked in the digital arena for 18 years, including both
public sector and charity. He moved from desktop web to mobile in
2010 and now evangelises daily on the need for everyone else to join
him. He is passionate about user-centered design and build.  
Phillip Clement - Sales & Marketing Director, SDL (formerly bemoko)  
Phillip has been building strategic partnerships across the mobile
industry for more than 20 years specialising in retail and M2M. An
early pioneer of mobile and wireless data applications, he has
brought products and solutions to market for some of the most
respected brands in the industry.  
WHEN:   
18 April @ 3.15pm  
WHERE:   
International Coffee Organisation, 22 Berners St  London, Greater
London W1T 3DD 
To register for this event, visit
http://www.figarodigital.co.uk/Conferences.aspx.  
SDL looks forward to speaking alongside Barclaycard, Google and Honda
at what promises to be
 an insightful event.     
About Macmillan Cancer Support  
One in three of us will get cancer and it's the toughest thing most
of us will ever face. If you've been diagnosed with cancer, or a
loved one has, you'll want a team of people in your corner supporting
you every step of the way. We provide practical, medical and
financial support and push for better cancer care. We are Macmillan
Cancer Support. 
About SDL  
SDL enables global businesses to enrich their customers' experience
through the entire customer journey. SDL's technology and services
help brands to predict what their customers want and engage with them
across multiple languages, cultures, channels and devices. SDL has
over 1,500 enterprise customers, 400 partners and a global
infrastructure of 70 offices in 38 countries. 42 out of the top 50
brands work with SDL. For more information, visit www.sdl.com. 
Contacts:
Golin Harris for SDL Americas
Mary Placido
+1 415 318 4375
mplacido@golinharris.com 
SDL Americas
Mary Galoski Parsons
+1 781 756 5454
mparsons@sdl.com 
SDL Corporate Headquarters
Vicky Ryce
+44 (0)7792 662213
vryce@sdl.com
www.sdl.com
 
 
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