Jamba Juice Renews Partnership with Rock ‘n’ Roll Marathon Series

  Jamba Juice Renews Partnership with Rock ‘n’ Roll Marathon Series

  Jamba Juice to Support Participants with Delicious and Nutritious Blended
   Fruit Beverages and Smoothies at 14 Rock ‘n’ Roll Marathon Series Events

Business Wire

EMERYVILLE, Calif. -- April 12, 2013

Jamba Juice Company, a leading healthy, active lifestyle brand, today
announced the renewal of its partnership with Competitor Group, Inc., the
leading active lifestyle sports media and event entertainment company. Jamba
Juice is now the “Official Blended Fruit Beverage and Smoothie” sponsor of 14
events in the popular Rock ‘n’ Roll Marathon Series. The partnership kicked
off this month a Rock ‘n’ Roll Pasadena Half Marathon Benefitting CureMito!

“Last year, thousands of participants were able to enjoy our array of
delicious and better-for-you offerings, which are a great fit for those
seeking convenient, nutritious products to complement their healthy, active
lifestyles,” said Julie Washington, Chief Brand Officer, Jamba Juice Company.
“We are thrilled to continue the partnership this year and to increase the
number of races we will participate in, allowing us to broaden our engagement
with endurance enthusiasts looking for refreshing options like our
fresh-squeezed juices and All-Fruit™ smoothies.”

Jamba Juice® will continue to reward racers with free smoothie samples at the
finish line. Additionally, Jamba® will have special games and giveaways at the
Health & Fitness Expos, which showcase the latest in running gear, sports
apparel, health and nutritional information. On race days, spectators and
participants may catch a glimpse of Jamba’s mascot, Bananaman, running to
encourage and entertain racers along their journey.

“We are very pleased to renew our partnership with Jamba Juice,” said Sean
Clottu, Vice President, Competitor Group. “Jamba Juice is a brand that aligns
with our runners’ passion and interest in living a healthy and active
lifestyle. With all the athletic performance and health benefits of consuming
real whole fruit and juice, we know our participants will be excited to see
Jamba Juice return to many of our Rock ‘n’ Roll races.”

Fans can find Jamba Juice at the following Rock ‘n’ Roll Marathon Series races
in 2013:

  *Rock ‘n’ Roll Transamerica® San Francisco Half Marathon (April 7)
  *Rock ‘n’ Roll Portland Half Marathon (May 19)
  *Rock ‘n’ Roll San Diego Marathon & 1/2 Marathon To Benefit The Leukemia &
    Lymphoma Society® (June 2)
  *Rock ‘n’ Roll Seattle Marathon & 1/2 Marathon (June 22)
  *XSport® Fitness Rock ‘n’ Roll Chicago Half Marathon (July 21)
  *Rock ‘n’ Roll San Jose Half Marathon (October 6)
  *Rock ‘n’ Roll New York 10k (October 12)
  *Sports Authority® Rock ‘n’ Roll Denver Marathon & 1/2 Marathon (October
  *Rock ‘n’ Roll Los Angeles Halloween Half Marathon benefiting the ASPCA®
    (October 27)
  *Rock ‘n’ Roll San Antonio Marathon & 1/2 Marathon (November 17)
  *Zappos.com® Rock ‘n’ Roll Las Vegas Marathon & 1/2 Marathon to benefit the
    Crohn’s & Colitis Foundation of America™ (November 17)

Fans also enjoyed Jamba Juice at the following completed Rock ‘n’ Roll
Marathon Series races in 2013:

  *Rock ‘n’ Roll USA Marathon & CareFirst® Rock ‘n’ Roll USA Half Marathon
    (March 16)
  *Rock ‘n’ Roll Dallas Half Marathon (March 24)

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ:JMBA) is a leading restaurant
retailer of better-for-you, specialty beverage and food offerings, which
include great tasting, whole fruit smoothies, fresh squeezed juices and juice
blends, hot coffee and teas, hot oatmeal, breakfast wraps, bistro sandwiches
and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked
goods and snacks. Jamba-branded products for at-home enjoyment are also
available through select retailers across the nation and in Jamba outlets. As
of January 1, 2013, there were 809 store locations globally. Jamba is a proud
sponsor of “Team Up for a Healthy America” in the fight against childhood
obesity and encourages fans to join the Team Up community of celebrities,
athletes and other leaders committed to getting kids active and involved at
www.myhealthpledge.com. Fans of Jamba Juice can learn more about specific
offerings and promotions, and find a location near them by visiting the Jamba
Juice website at www.JambaJuice.com, becoming a Jamba insider at
www.JambaJuice.com/insider, liking our page on Facebook at
www.Facebook.com/JambaJuice, following us on Twitter at
www.Twitter.com/JambaJuice or by contacting Jamba’s Guest Services team at
1-866-4R-FRUIT (473-7848).

About the Rock ‘n’ Roll Marathon Series

Organized by Competitor Group, the Rock ‘n’ Roll Marathon Series is the
‘World’s Largest Running Series’ with more than 500,000 runners taking part in
events around the world every year. Started in 1998, the simple idea of making
running fun has transformed the U.S. running landscape by infusing the course
with live bands, cheer teams and entertaining water stations, creating a
block-party atmosphere for participants and spectators alike. Today, the
series of marathons and half-marathons has spread to more than 29 destination
cities, drawing visitors from around the world.

Race weekend kicks off with a free Health & Fitness Expo with more than 100
exhibitors offering samples and showcasing the latest in running gear, sports
apparel, health and nutritional information and much more. Events culminate
with an entertaining finish line festival featuring some of the biggest names
in music, with headliners like Pitbull, FloRida, Cheap Trick and Bret
Michaels. For more information, please visit www.RunRocknRoll.com or follow
@RunRocknRoll on Twitter.


Media Contacts:
Mike Fuccillo, 510596-0100, X-7, mfuccillo@jambajuice.com
Dan Cruz, 800-311-1255, dcruz@competitorgroup.com
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