McDonald's Names Steve Easterbrook Global Chief Brand Officer
OAK BROOK, IL -- (Marketwired) -- 04/12/13 -- McDonald's Corporation
(NYSE: MCD) announced that its board of directors has elected former
McDonald's executive Steve Easterbrook as executive vice president
and global chief brand officer.
Easterbrook, 45, will have global responsibility for marketing, menu
development and consumer and business insights. Easterbrook will
succeed Kevin Newell, who recently assumed the new role of chief
brand and strategy officer for McDonald's USA. He will report to Don
Thompson, McDonald's president and CEO.
"Steve has demonstrated dynamic leadership and creative thinking
within the restaurant industry and throughout his previous career at
McDonald's," Thompson said. "I'm thrilled to welcome him back to the
Golden Arches and confident that with his expertise, we will reach
customers in new and innovative ways."
Easterbrook was most recently CEO of Wagamama Limited, a U.K.
restaurant chain. He will be based in Oak Brook, Ill., and will join
McDonald's in the coming months.
"I'm excited to return to McDonald's and leading a talented team at
one of the world's most iconic brands," Easterbrook said. "I look
forward to engaging customers in new brand experiences while driving
More about Steve Easterbrook:
Easterbrook, a native of the U.K., is
an 18-year McDonald's veteran with experience in finance, operations,
and supply chain. He took over as CEO of the U.K. in April 2006, and
added responsibility for Sweden, Finland, Denmark, Norway and Ireland
in January 2007. Under his leadership, the U.K. transformed and
improved the restaurant experience for the two million customers
McDonald's serves there each day and further enhanced the employment
experience for its 85,000 staff.
In September 2010, Easterbrook was promoted to corporate executive
vice president and chief brand officer, and then to president of
McDonald's Europe in December 2010, where he was responsible for
approximately 7,000 restaurants in 39 countries.
In September 2011, Easterbrook resigned from McDonald's to become the
CEO of PizzaExpress Limited, a U.K. restaurant chain. From there,
Easterbrook became the CEO of Wagamama Limited.
ald's is the world's leading global
foodservice retailer with more than 34,000 locations serving more
than 69 million customers in 119 countries each day. More than 80% of
McDonald's restaurants worldwide are owned and operated by
independent local men and women. To learn more about the company,
please visit www.aboutmcdonalds.com and follow us on Facebook
(http://www.facebook.com/mcdonaldscorp) and Twitter
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Heidi Barker Sa Shekhem
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