JBS USA's New Swift Premium Pork Consumer Website Serves Up Delicious Mix of Products, Recipes

JBS USA's New Swift Premium Pork Consumer Website Serves Up Delicious Mix of
Products, Recipes

GREELEY, Colo., April 12, 2013 (GLOBE NEWSWIRE) -- The team at Swift Premium
Fresh Pork, "the fresh pork people" who brought you Swift Premium Dry Rubbed
Pork and Swift Premium Natural Pork, now introduce www.swiftfreshpork.com –
your one-stop guide to all our great tasting products, recipes, cooking
instructions, food handling tips and all of our Swift Premium signature


Swift Premium logo

Whether you are an experienced chef or an aspiring cook looking to try out a
new recipe with friends, the new website will provide you with easy-to-use
information including featured products, a recipe of the month and detailed
descriptions of every Swift Premium offering complete with cooking directions
and exciting recipe ideas.

The new site features a fresh look and layout that makes it easy for consumers
to find any information they may need, such as an FAQ page that offers tips on
storing fresh pork products, cutting a full pork loin, proper thawing and much
more! The site is social media-friendly so cooks can easily "like" their
favorite recipes or "pin" them to their Pinterest board. Additionally, QR
codes have been added to packaging on some Swift Premium Fresh Pork products,
allowing shoppers to pull up recipes at the meat case before deciding what to

Spice up your next dinner party with great new ideas that will bring out the
best flavors in the best fresh pork products!

For additional details about the new Swift Premium Fresh Pork website, please
contact Richard Parker at (970) 506-7576.

About Swift Premium Fresh Pork

Swift Premium Fresh Pork is the premium line of JBS USA branded pork products
including 1855 Premium Pork, Swift Premium Natural Guaranteed Tender Pork,
Swift Premium Natural Pork, Swift La Herencia Pork and Swift Premium Dry
Rubbed Pork. Our signature brands deliver freshness, quality and flavor for a
wide range of customer tastes and needs.

For more information, visit www.swiftfreshpork.com


JBS USA, an indirect, wholly owned subsidiary of the world's largest meat
company, JBS S.A., is a leading processor of beef, pork and lamb in the U.S.
and a leading processor of beef and lamb in Australia. JBS USA processes,
prepares, packages and delivers fresh, further-processed and value-added beef
and pork products for sale to customers in more than 60 countries on five
continents. JBS USA is also a majority shareholder of Pilgrim's Pride
Corporation, the second largest poultry company in the U.S.

For more information, visit www.jbssa.com

CONTACT: Richard Parker
         (970) 506-7576

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