D.E. MASTER BLENDERS 1753 - Announcement

                   D.E. MASTER BLENDERS 1753 - Announcement

  PR Newswire

  LONDON, April 12, 2013

LONDON, April 12, 2013 /PRNewswire/ --

On 12 April 2013 D.E MASTER BLENDERS 1753 and JAB announced the intention of
JAB to make a cash offer of € 12.50 for D.E MASTER BLENDERS 1753.

Video interview available now with Jan Bennink, Chairman and Interim CEO, D.E.
Master Blenders, and Bart Becht, Chairman, Joh. A. Benckiser.

Watch the interviews at

This communication is neither an offer to purchase nor a solicitation of an
offer to sell securities, including shares in D.E MASTER BLENDERS 1753.  The
public offer for the outstanding ordinary shares of D.E MASTER BLENDERS 1753
described in this announcement (the "Offer") has not commenced.  At the time
the Offer is commenced, the offeror will file a Schedule TO Tender Offer
Statement with the U.S. Securities and Exchange Commission (the "SEC"), and
D.E MASTER BLENDERS 1753 will file a Schedule 14D-9
Solicitation/Recommendation Statement with respect to the Offer.  The Tender
Offer Statement (including an offer memorandum (containing information
required by the securities regulator in the Netherlands as well as the SEC), a
related letter of transmittal and other offer documents) and the
Solicitation/Recommendation Statement, as they may be amended from time to
time, will contain important information that should be read carefully before
any decision is made with respect to the Offer.  Those materials and other
documents filed by the offeror or filed or furnished by D.E MASTER BLENDERS
1753 with the SEC will be available at no charge on the SEC's website at
http://www.sec.gov .

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