Fred's Reports March Sales

  Fred's Reports March Sales

Business Wire

MEMPHIS, Tenn. -- April 11, 2013

Fred's Inc. (NASDAQ: FRED) today reported sales for the five-week month of
March, which ended April 6, 2013.

Fred's total sales for the month decreased 2% to $190.4 million from $194.0
million in March 2012. Comparable store sales for the month decreased 3.0%
compared with flat store sales in the same period last year.

Fred's total sales for the first two months of fiscal 2013 decreased 1% to
$349.4 million compared with $352.9 million for the same period last year. On
a comparable store basis, year-to-date sales decreased 2.3% versus a 0.4%
decrease for the year-earlier period.

Commenting on the announcement, Bruce A. Efird, Chief Executive Officer, said,
"As we discussed during our earnings call two weeks ago, we expected that
March general merchandising sales would beadversely affected by unseasonably
cool weather and the timing of the Easter holiday, both of which affected two
of our key reconfiguration departments, Lawn & Garden andSeasonal.
Thepharmacy department continued to produce strong comparable script growth,
but that was offset by the ongoing brand-to-generic shift, which resulted in
lower overall pharmacy sales – a trend that we will see throughout most of the
year. We are optimisticabout April sales asthe spring seasonal sales kick in
and our operational expense initiatives take hold. All of these factors were
anticipated as we developed our guidance for the first quarter."

Fred's, Inc. operates 713 discount general merchandise stores, including 21
franchised Fred's stores, in the southeastern United States. For more
information about the Company, visit Fred's website at www.fredsinc.com.

Comments in this news release that are not historical facts are
forward-looking statements that involve risks and uncertainties that could
cause actual results to differ materially from those projected in the
forward-looking statements. These risks and uncertainties include, but are not
limited to, general economic trends, changes in consumer demand or purchase
patterns, delays or interruptions in the flow of merchandise between the
Company's distribution centers and its stores or between the Company's
suppliers and same, a disruption in the Company's data processing services,
costs and delays in acquiring or developing new store sites, and other
contingencies discussed in the Company's Securities and Exchange Commission
filings. Fred's undertakes no obligation to release revisions to these
forward-looking statements to reflect events or circumstances after the date
hereof or to reflect the occurrence of unforeseen events, except as required
to be reported under the rules and regulations of the Securities and Exchange
Commission.

Contact:

Fred's Inc.
Jerry A. Shore, 901-362-3733, Ext. 2217
Executive Vice President and Chief Financial Officer