Book your non-stop flight to Edinburgh with Air Canada Rouge

EDINBURGH, Scotland, April 11, 2013 /CNW/ - As Air Canada Rouge gears up to 
launch its non-stop route from Toronto to Edinburgh this July, Canadians are 
urged to book their flights now. 
More than 4 million Canadians claim Scottish ancestry and with increased 
availability of convenient, direct access to Scotland from Toronto, there has 
never been a better time to discover, or rediscover, what Scotland has on 
While in Canada this week, Transport Minister Keith Brown is also promoting 
Scotland's knowledge and experience on aviation matters. Following positive 
discussions, which involved VisitScotland and the Scottish Government, Air 
Canada announced in December that it would be launching direct flights between 
Toronto and Edinburgh, starting in July. Speaking after meeting with Air 
Canada representatives to discuss the potential to extend this route and to 
introduce further Canadian opportunities for Scotland's airports, Mr Brown 
"In 2014, the eyes of the world will be on Scotland, as we host two of the 
world's greatest sporting events - the Commonwealth Games in Glasgow and the 
Ryder Cup at Gleneagles. It will also be our second year of Homecoming, which 
will have broad appeal to the Canadian market with its strong ancestral links. 
"It is essential that it becomes easier for visitors to get to Scotland and 
the new direct service between Edinburgh and Toronto is good news for 
Edinburgh and Scotland as a whole. 
"We are determined to improve our international air connections with countries 
such as Canada, which is an important market for Scotland, and we hope that 
this service will be the start of building a long and successful association 
with Scotland, which brings about further Canadian opportunities for 
Scotland's airports." 
VisitScotland and Air Canada have been working together to inspire 
Torontonians with great reasons to visit Scotland posted on billboards 
throughout the city, on local radio and via their extensive digital networks 
throughout April. 
More information on planning a visit to Scotland can be found at For further details on availability, pricepoints and 
ticketing, please go to 
Notes to Editors 

    --  VisitScotland is Scotland's national tourism organisation. Its
        core purpose is to maximise the economic benefit of tourism to

--  The organisation has three key roles:
  o To market Scotland to all parts of the world to attract visitors.
  o To provide information - and inspiration - to visitors and 
potential visitors so they get the best out of a visit to Scotland.
  o To provide quality assurance to visitors and quality advice to the 

    industry and partners to help the industry meet and strive to
    exceed customer expectations.
    --  2013 is the Year of Natural Scotland, inspiring our people and
        our visitors to celebrate Scotland's outstanding natural
        beauty, landscapes and biodiversity as Scotland prepares to
        welcome the world in 2014 and beyond.
    --  Find out more about Scotland's outstanding natural beauty at

Please note

This copy was correct at the time of going to press. VisitScotland cannot 
guarantee the accuracy of the information and accepts no responsibility for 
any error or misrepresentation. All liability for loss, disappointment, 
negligence or other damage caused by the reliance on the information contained 
herewith, or in the event of any company, individual or firm ceasing to trade, 
is hereby excluded.

Claire Röer, Consumer PR Manager, VisitScotland 011 44 7787 265989 

Image with caption: "Canadian Transport Minister Keith Brown and Air Canada 
Rouge's Vijay Bathija (CNW Group/Laura Davidson PR) (CNW 
Group/VisitScotland)". Image available at:

SOURCE: VisitScotland

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CO: VisitScotland
ST: Ontario

-0- Apr/11/2013 18:32 GMT

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