EDINBURGH, Scotland, April 11, 2013 /CNW/ - As Air Canada Rouge gears up to
launch its non-stop route from Toronto to Edinburgh this July, Canadians are
urged to book their flights now.
More than 4 million Canadians claim Scottish ancestry and with increased
availability of convenient, direct access to Scotland from Toronto, there has
never been a better time to discover, or rediscover, what Scotland has on
While in Canada this week, Transport Minister Keith Brown is also promoting
Scotland's knowledge and experience on aviation matters. Following positive
discussions, which involved VisitScotland and the Scottish Government, Air
Canada announced in December that it would be launching direct flights between
Toronto and Edinburgh, starting in July. Speaking after meeting with Air
Canada representatives to discuss the potential to extend this route and to
introduce further Canadian opportunities for Scotland's airports, Mr Brown
"In 2014, the eyes of the world will be on Scotland, as we host two of the
world's greatest sporting events - the Commonwealth Games in Glasgow and the
Ryder Cup at Gleneagles. It will also be our second year of Homecoming, which
will have broad appeal to the Canadian market with its strong ancestral links.
"It is essential that it becomes easier for visitors to get to Scotland and
the new direct service between Edinburgh and Toronto is good news for
Edinburgh and Scotland as a whole.
"We are determined to improve our international air connections with countries
such as Canada, which is an important market for Scotland, and we hope that
this service will be the start of building a long and successful association
with Scotland, which brings about further Canadian opportunities for
VisitScotland and Air Canada have been working together to inspire
Torontonians with great reasons to visit Scotland posted on billboards
throughout the city, on local radio and via their extensive digital networks
More information on planning a visit to Scotland can be found at
www.cometoscotland.ca. For further details on availability, pricepoints and
ticketing, please go to www.aircanada.com
Notes to Editors
-- VisitScotland is Scotland's national tourism organisation. Its
core purpose is to maximise the economic benefit of tourism to
-- The organisation has three key roles:
o To market Scotland to all parts of the world to attract visitors.
o To provide information - and inspiration - to visitors and
potential visitors so they get the best out of a visit to Scotland.
o To provide quality assurance to visitors and quality advice to the
industry and partners to help the industry meet and strive to
exceed customer expectations.
-- 2013 is the Year of Natural Scotland, inspiring our people and
our visitors to celebrate Scotland's outstanding natural
beauty, landscapes and biodiversity as Scotland prepares to
welcome the world in 2014 and beyond.
-- Find out more about Scotland's outstanding natural beauty at
This copy was correct at the time of going to press. VisitScotland cannot
guarantee the accuracy of the information and accepts no responsibility for
any error or misrepresentation. All liability for loss, disappointment,
negligence or other damage caused by the reliance on the information contained
herewith, or in the event of any company, individual or firm ceasing to trade,
is hereby excluded.
Claire Röer, Consumer PR Manager, VisitScotland 011 44 7787 265989
Image with caption: "Canadian Transport Minister Keith Brown and Air Canada
Rouge's Vijay Bathija (CNW Group/Laura Davidson PR) (CNW
Group/VisitScotland)". Image available at:
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