Experian Marketing Services announces first full release of Simmons
Cross-channel media planning tool includes additional passively collected
measures of consumer computer smartphone and digital tablet usage
NEW YORK, April 11, 2013
NEW YORK, April 11, 2013 /PRNewswire/ --Experian Marketing Services, a global
provider of integrated consumer insight, targeting and cross-channel
marketing, today announced the first full release of Simmons Connect^SM
cross-channel data. The industry-first media planning and consumer profiling
tool links more than 60,000 consumer elements to detailed insights on
consumers' use of 11 traditional and digital media platforms.
This release contains new findings collected through the passive measurement
applications that respondents to the Simmons National Consumer Study actively
consent to install on their smartphones, digital tablets and computers.
Linking self-reported and passively collected measures provides marketers for
the first time with in-depth insights about consumer behaviors across digital
These behaviors can be analyzed and filtered against their brand preferences,
lifestyles, attitudes, media habits and more.
"With limited marketing dollars to spread across an increasing number of media
platforms, Simmons Connect delivers the ability for marketers to prioritize
channels and platforms that consumers actually use," said Simon Bradstock,
general manager of consumer insights at Experian Marketing Services.
"Moreover, Simmons Connect represents a big step for Experian Marketing
Services and our mission of bringing the richest and highest-quality data to
the market. This enables forward-thinking marketers to take a consumer
insight-driven approach to how they evolve their programs by putting the
customer at the center of their cross-channel programs."
One such example includes work from SapientNitro, an Experian Marketing
Services agency client. "Simmons Connect creates a seamless data-driven
experience for the always-on-the-go consumer," said Megan Ryan, senior
manager, Connections Planning, SapientNitro. "The Simmons Connect data
delivers the insights on consumer behaviors across platforms and aids in our
prioritization of cross-channels for various programs, where we can then shape
the story to be easily communicated to the connected consumer."
Adding to the measurement insights collected on computers, digital tablets and
smartphones, Simmons Connect offers insights into consumer usage of eight
other digital and traditional media platforms, including television,
e-readers, work computers, radio, magazines, newspapers, gaming consoles and
MP3 players. Drawing from more than 60,000 elements, this cross-channel view
allows marketers, agencies and media companies to understand with greater
detail the behaviors of their custom-defined consumer target. Marketers can
gain instant access to critical insights to inform smarter cross-channel
strategies with the Quick Report feature, including time spent, platform
reach, mobile day in the life and concurrent usage.
Some example insights include:
oSocial Connectors, the segment of mobile phone users who use their phone
to stay up to date with friends and social events, are the most likely to
be accessing social networking apps and sites from their smartphone
between 5 p.m. and 8 p.m. During this window of time, Social Connectors
are approximately 10 percent more likely than the average smartphone owner
to engage in this social activity. Mobile apps that are popular among
Social Connectors include Foursquare (index 146), Amazon Kindle (index
126), Pinterest (index 125), Groupon (index 124) and Matching With Friends
oUsers of mobile IM/chat apps are 30 percent more likely than the average
smartphone owner to say that they would be interested in receiving
advertisements on their phone.
oDuring a given week, the average mobile user opens IM/chat apps a total of
20 times and spends 12 minutes and 42 seconds instant messaging or
oWhile watching television, 72 percent of mobile IM/chat users say they are
often texting or chatting on their phone.
Learn more about Simmons Connect here, and read about these and more of the
latest consumer trends in our 2013 Digital Marketer Report.
About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer
insight, targeting and cross-channel marketing. We help organizations from
around the world intelligently interact with today's dynamic, empowered and
hyperconnected customers. By coordinating seamless interactions across all
marketing channels, marketers are able to plan and execute superior brand
experiences that deepen customer loyalty, strengthen brand advocacy and
For more information, please visit http://www.experian.com/marketingservices.
Experian^® is the leading global information services company, providing data
and analytical tools to clients around the world. The Group helps businesses
to manage credit risk, prevent fraud, target marketing offers and automate
decision making. Experian also helps individuals to check their credit report
and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended 31 March
2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44
countries and has its corporate headquarters in Dublin, Ireland, with
operational headquarters in Nottingham, UK; California, US; and São Paulo,
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered
trademarks of Experian Information Solutions, Inc. Other product and company
names mentioned herein are the property of their respective owners.
Experian Marketing Services Public Relations
1 212 380 2939
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