Wireless Ronin Technologies and Delphi Display Systems Join Forces to Deliver
Integrated Digital Signage Solutions
Relationship Facilitates Full Service, End-to-End Customer Engagement
Technology Solution for QSR & Pump Topper Industries
MINNEAPOLIS, MN -- (Marketwired) -- 04/11/13 -- Wireless Ronin
Technologies, Inc. (NASDAQ: RNIN), a leading marketing technologies
solutions provider, and Delphi Display Systems, Inc., a leading
manufacturer of outdoor LCD-based display systems for digital
signage, have entered into an exclusive licensing and services
agreement to provide integrated technology solutions to the
quick-service restaurant (QSR) and "pump topper" gas station markets.
Under the terms of the agreement, Wireless Ronin granted Delphi an
exclusive license to use and sublicense its RoninCast(R) 4.0
HTML5-based software in the QSR and pump topper target markets.
Delphi will market and sell the end-to-end customer engagement
solutions exclusively to the QSR and pump topper markets as part of
its Insight Engage(TM) technology platform. In consideration for the
exclusive license, Delphi will pay Wireless Ronin a minimum of $2.0
million over five years, $750,000 of which to be paid within two days
following execution. Delphi will use Wireless Ronin's 24/7 network
operations center exclusively to host Delphi's digital signage
applications, which will provide Wireless Ronin recurring hosting and
maintenance revenue over the next five years. Wireless Ronin and
Delphi have also mutually agreed to not compete with each other
within and outside the target markets. Each party has agreed to refer
prospective customer opportunities outside its own exclusive markets
to each other to leverage the relationship.
Delphi intends to integrate Wireless Ronin's latest RoninCast(R)
software technology with Delphi's Insight Engage(TM) drive-through
technology platform to provide a full service, end-to-end customer
engagement solution in the QSR and pump topper markets. The solution
will be designed to address the needs of Delphi's global installation
base of more than 30,000 customers, including large franchisees of
major QSRs, as well as Wireless Ronin's current pipeline of potential
customers in the QSR target market.
The fully-integrated solution will include interior and exterior
digital menu boards, order confirmation, wireless communication
systems and timing systems, along with cloud-based software to manage
these functions and deliver performance metrics.
Wireless Ronin will provide content management and delivery,
enterprise-wide real-time data aggregation, analytics and reporting,
as well as integration with point of sale (POS), mobile devices,
social media, and customer loyalty programs. Delphi also provides
integrations with virtually every common POS platform as a key part
of its business.
"This agreement marks a major strategic shift for Delphi, as we
transition from an outdoor digital signage hardware provider to a
world-class enterprise solutions company focused on delivering
high-value, tightly-integrated hardware and software solutions to the
QSR and pump topper markets," said Ken Neeld, president and CEO of
Delphi Display Systems. "We evaluated many software technologies and
chose Wireless Ronin because of the robust capabilities of their
well-architected platform that leverages the latest HTML5
technologies. We also share a similar vision for engaging our
end-customers with a true omni-channel experience."
Scott W. Koller, president and CEO of Wireless Ronin, commented: "The
combination of Delphi's expertise, products and services with our
RoninCast software and network operations center, provides the QSR
and pump topper industries a comprehensive technology solution
specifically designed to address their digital signage and menu board
"This relationship not only makes a comprehensive solution available
to Delphi's existing customer base and pipeline, but also generates
recurring revenue from hosting and maintenance," added Koller.
"Further, it allows us to leverage Delphi's extensive sales and
marketing efforts, enabling Wireless Ronin to focus our resources on
our growing pipeline of opportunities in the automotive, retail, food
service, and fast casual markets."
About Delphi Display Systems
Delphi Display Systems, Inc. designs
and manufactures a wide variety of outdoor digital signage products
and business analytics software solutions serving the quick service
restaurant (QSR), petroleum, retail, and other market verticals.
Applications include drive-thru order confirmation systems, vehicle
timing solutions, digital menu boards, gas-pump top video displays,
outdoor interactive way-finding systems and more. Delphi's has its
products installed in more than 30,000 QSR locations in 49 countries.
Follow the company on Twitter (https://twitter.com/DelphiDisplay) and
"like us" on Facebook under Delphi Display Systems. For more
information on the company and its products, visit
www.DelphiDisplay.com or call 714-825-3400.
About Wireless Ronin Technologies, Inc.
Wireless Ronin Technologies,
Inc. (WRT) (NASDAQ: RNIN) (www.wirelessronin.com) is a marketing
technologies company with leading expertise in current and emerging
digital media solutions, including signage, interactive kiosks,
mobile, social media and web, that enable clients to transform how
they engage with their customers. WRT provides marketing technology
solutions and services to clients, helping increase revenue and
improve operating efficiencies to execute marketing initiatives.
Since launching RoninCast(R) digital signage software in 2003, WRT
has led the digital signage industry by bringing leading edge
technology, services and support to its clients. WRT offers an array
of services to support its clients' marketing technology needs
including consulting, creative development, project management,
installation, training, and support and hosting. The company's common
stock trades on the NASDAQ Capital Market under the symbol "RNIN."
Follow the company on Twitter (http://twitter.com/wirelessronin) and
Pinterest (http://pinterest.com/rnin/) and "like us" on Facebook
(www.facebook.com/WirelessRonin) under Wireless Ronin.
This release contains certain
forward-looking statements of expected future developments, as
defined in the Private Securities Litigation Reform Act of 1995.
These forward-looking statements reflect management's expectations
regarding the license and service agreement with Delphi and are based
on currently available data; however, actual results are subject to
future risks and uncertainties, which could materially affect actual
performance. Risks and uncertainties that could affect such
performance include, but are not limited to, the following: estimates
of future expenses, revenue and profitability; the pace at which the
company completes installations and recognizes revenue; trends
affecting financial condition and results of operations; ability to
convert proposals into customer orders; the ability of customers to
pay for products and services; the revenue recognition impact of
changing customer requirements; customer cancellations; the
availability and terms of additional capital; ability to develop new
products; dependence on key suppliers, manufacturers and strategic
partners; industry trends and the competitive environment; and the
impact of losing one or more senior executives or failing to attract
additional key personnel. These and other risk factors are discussed
in detail in the risk factors section of the company's Annual Report
on Form 10-K filed with the Securities and Exchange Commission on
March 1, 2013.
Scott W. Koller
President and Chief Executive Officer
Wireless Ronin Technologies, Inc.
Investor Relations Contact:
Matt Glover or Michael Koehler
Liolios Group, Inc.
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