Procter & Gamble and CatapultRPM Top The Hub Magazine’s Shopper-Marketing Report Campbell Soup and Mars Advertising Claim Second Place in The Hub Top 20 Business Wire WESTPORT, Conn. -- April 11, 2013 Procter & Gamble is back on top as the number-one brand marketer in The Hub Magazine’s Top 20, an annual survey of excellence in shopper marketing. CatapultRPM is ranked as the number-one shopper-marketing agency. P&G had ranked first in the first two years of the survey, now in its sixth year, and has never finished lower than fourth. CatapultRPM had finished second for the previous three years. The Hub Magazine compiles The Hub Top 20 in collaboration with the University of Tennessee by asking brand marketers and agencies to evaluate each other in 13 areas critical to success in shopper marketing, a rapidly growing discipline dedicated to serving shoppers and marketing brands at retail. “Procter & Gamble, CatapultRPM, and all of the other brand marketers and agencies that made the Top 20 are there because they pursue shopper marketing as a brand-building strategy,” said Tim Manners, founder of The Hub Magazine. Dr. Dan Flint, director of the Shopper Marketing Forum at the University of Tennessee, comments: “Shopper marketing is changing in some meaningful ways while also remaining fairly stable. The rankings reflect the changes as well as the consistencies.” In order, the other brand marketers in the Hub Top 20 are Campbell Soup, Kimberly-Clark, Clorox, Hillshire Brands, Pfizer, Nestle, Unilever, ConAgra Foods, Coca-Cola, M&M Mars, SC Johnson, Hershey’s, PepsiCo, Bacardi, Barilla, Hormel Foods, Kraft Foods, Reckitt Benckiser and Novartis. The other agencies are Mars Advertising, Acosta Mosaic Group, JWT/OgilvyAction, TracyLocke, IN Marketing, Match Marketing Group, Arc Worldwide, Saatchi & Saatchi X, Draftfcb, Mass Hispanic, Blue Chip Marketing, The Integer Group, Upshot, TPN, Circle One, G2, Collaborative Marketing Group, Alcone Marketing Group, and Leader Enterprises. Complete Hub Top 20 results will be published May 1st at http://hubmagazine.com. The Hub Magazine is also available by paid subscription, at select Barnes & Noble book stores, and, as of May 1^st a free iPad, iPhone and Android app. Contact: The Hub Magazine Jane Harris, 203-227-7060, ext. 232 firstname.lastname@example.org
Procter & Gamble and CatapultRPM Top The Hub Magazine’s Shopper-Marketing Report
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