Loews Corporation Takes “Whimsical” Approach to Communicating its Value
Message Aimed at Appealing to a Broader Segment of the Investment Community
NEW YORK -- April 11, 2013
Loews Corporation(NYSE:L) announced today the launch of The Adventures of
Lotta Value, Investment Hunter!, a unique and engaging way to communicate its
core principles of value investing and conservative financial management.
These principles have been used to guide the company for more than 50 years
and are the foundation for the attractive long-term returns the company has
generated for shareholders. The animated story follows the lead character, an
investment hunter named Lotta Value, on her quest to learn about Loews’s
strategy, financial performance and subsidiaries.
The presentation of the Loews value story in a graphic format may come as a
surprise to some. The corporation chose this approach to convey its message
because of the difficulty for conglomerates like Loews in today’s crowded
media world to effectively communicate their story. The corporation noted that
while it has experimented with the delivery of its message, Loews is not
tinkering with the value investing principles underlying its success.
Investors interested in learning more about Loews can find Lotta Value’s story
on the corporation’s new website at
About Loews Corporation
Loews Corporation is one of the largest diversified companies in the U.S. Its
principal subsidiaries are CNA Financial Corporation (NYSE:CNA), a 90% owned
subsidiary; Diamond Offshore Drilling, Inc. (NYSE:DO), a 50.4% owned
subsidiary; Boardwalk Pipeline Partners, LP (NYSE:BWP), a 55% owned
subsidiary; HighMount Exploration & Production LLC, a wholly owned subsidiary
and Loews Hotels, a wholly owned subsidiary. For more information please visit
Mary Skafidas, 212-521-2788
Vice President, Investor and Public Relations
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