Stacie Bright, Global Director of Marketing Communications for Unilever to Keynote BDI and PR Newswire's Content Marketing

  Stacie Bright, Global Director of Marketing Communications for Unilever to
 Keynote BDI and PR Newswire's Content Marketing Summit in New York on April
                                  17, 2013.

PR Newswire

NEW YORK, April 11, 2013

NEW YORK, April 11, 2013 /PRNewswire/ --Unilever's Stacie Bright, a veteran
marketing and communications leader, will deliver the keynote presentation
about how brands connect with audiences through content marketing.The
conference will be held on April 17, 2013 at the Graduate Center of The City
University of New York and is produced by Business Development Institute and
PR Newswire.

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"I am looking forward to the BDI Summit on April 17^th, where I will share the
unique Dove Men+Care approach to hyper-relevant yet relatable storytelling,
and leveraging well-known sports notables to create content that connects with
men on a surprisingly personal level."

The half-day morning conference will consist of several case study
presentations followed by an interactive panel discussion.

Speakers include:

  oNinan Chacko, Chief Executive Officer, PR Newswire
  oSteve Haase, eCommerce Inbound Marketing Consultant, HubSpot
  oScott Linabarger, Senior Director, Digital Marketing & Creative Services,
    Cleveland Clinic
  oEric Webb, Sr. Director, Go To Market Services, McGladrey LLP

The conference will cover questions including:

  oHow do leading brands attract specific audiences through content
  oWhy is content marketing the foundation for achieving earned media goals?
  oWhat is the important relationship between search & content marketing?
  oWhat are case studies of marketers who create lead generation programs
    based on content marketing?
  oHow are leading companies organized for effective content marketing
    internally, with external partners, technologies, and platforms?
  oHow do regulated industries such as financial services & healthcare
    execute content marketing strategies?
  oWhy are leading marketers significantly increasing their use of multimedia
    & visual content?
  oWhat are effective strategies to reach Millennials through content
  oHow do you measure media (reach & impressions), engagement (actions &
    responses), & ROI (sales and customer impact) of campaigns that include
    content marketing?

More than 150 senior marketing, communications and media professionals are
expected to attend. For additional information, including registration, please

About Unilever North America
Unilever is one of the world's leading suppliers of Food, Home and Personal
Care products with sales in over 190 countries. Our products are present in 7
out of 10 homes globally and are used by over 2 billion people on a daily
basis. In the United States and Canada the portfolio includes brand icons such
as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair
Therapy, Consort For Men, Country Crock, Degree, Dove personal care products,
Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!,
Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's,
Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St.
Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the
preceding brand names are trademarks or registered trademarks of the Unilever
Group of Companies.

Our ambition is to double the size of our business, whilst reducing our
overall environmental footprint (including sourcing, consumer use and
disposal) and increasing our positive social impact. We are committed to
helping more than a billion people take action to improve their health and
well-being, sourcing all our agricultural raw materials sustainably by 2020,
and decoupling our growth from our environmental impact. Supporting our three
big goals are more than 50 time-based targets. See more on the Unilever
Sustainable Living Plan at or

Unilever employs more than 12,000 people across North America – generating
over $10 billion in sales in 2012. For more information visit or 

About PR Newswire
PR Newswire ( is the premier global provider of multimedia
platforms that enable marketers, corporate communicators, sustainability
officers, public affairs and investor relations officers to leverage content
to engage with all their key audiences. Having pioneered the commercial news
distribution industry 59 years ago, PR Newswire today provides end-to-end
solutions to produce, optimize and target content — from rich media to online
video to multimedia — and then distribute content and measure results across
traditional, digital, mobile and social channels. Combining the world's
largest multi-channel, multi-cultural content distribution and optimization
network with comprehensive workflow tools and platforms, PR Newswire enables
the world's enterprises to engage opportunity everywhere it exists. PR
Newswire serves tens of thousands of clients from offices in the Americas,
Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc

About Business Development Institute
Business Development Institute (, founded in New York City
by Steve Etzler in 2001 and managed by Maria Feola-Magro, produces conferences
and educational programs for marketing, communications and media
professionals. Over 13,000 attendees have participated in our programs. We
specialize in how technology and the internet impacts marketing,
communications and media. Our programs educate while providing valuable
networking opportunities to our attendees. The quality of our speakers,
program topics, 1/2 day format, networking, and value are what differentiates
BDI from its competitors. Follow us on Twitter at (

Media Contact:
Steve Etzler
Founder and CEO
Business Development Institute

SOURCE Business Development Institute LLC
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