Morning Research on SUPERVALU, Safeway, Kroger, and Whole Foods Market

    Morning Research on SUPERVALU, Safeway, Kroger, and Whole Foods Market

PR Newswire

LONDON, April 11, 2013

LONDON, April 11, 2013 /PRNewswire/ --

Notwithstanding March's dismal jobs report, the U.S. labor market has shown
signs of improvement. However, there is still some way to go before there is a
full recovery in the labor market. As a result, consumers are expected to
remain cautious in spending. The expiration of payroll tax cuts at the start
of this year is also expected to keep consumer spending in check. The key for
grocery stores such as SUPERVALU Inc. (NYSE: SVU), Safeway Inc. (NYSE: SWY),
The Kroger Co. (NYSE: KR), and Whole Foods Market Inc. (NASDAQ: WFM) will be
to offer value to consumers, given the macro environment. On Wednesday, shares
of all four companies rose sharply as the broad market rallied on the back of
some encouraging economic data from China. StockCall has posted free technical
research reports on SVU, SWY, KR, and WFM and these can be accessed by signing
up at

http://www.stockcall.com/analysis

Shares of SUPERVALU Inc. rose sharply in yesterday's trading session. The
stock rose to an intra-day high of $5.28 before finishing the day 2.16% higher
at $5.21 on above average volume 8.81 million. SUPERVALU's shares have gained
more than 8.50% so far this week. Year-to-date, the stock has gained nearly
111%. Shares of SVU have seen a series of highs in the last few sessions,
which is a bullish signal. The stock's MACD has also crossed above the signal
line, further confirming the upbeat trend. Download the free report on SVU
upon registration at

http://www.StockCall.com/SVU041113.pdf

Safeway Inc.'s shares rose in trading on Wednesday, extending their gains for
the week. The stock closed 1.17% higher at $25.92 on above average volume of
6.35 million, taking its gains for the week to more than 4%. The stock touched
an intra-day high of $26 yesterday. Safeway's shares are currently trading
close to their 52-week high of $26.54. The stock has had an excellent run so
far in 2013, gaining more than 44.30%. The company's shares are currently
trading well above their 50-day and 200-day moving averages. SWY technical
report can be accessed for free by signing up at

http://www.StockCall.com/SWY041113.pdf

The Kroger Co.'s shares edged higher in Wednesday's session. The stock touched
an intra-day high of $32.72 before finishing the day 1.84% higher at $32.65 on
volume of 3.85 million. The company's shares are currently trading nearly
1.90% below their 52-week high. The stock has outperformed the S&P 500 in
2013, gaining more than 26%. Shares of KR have seen a series of highs since
the start of this year, which is a bullish signal. However, the stock
currently faces resistance at around $33. The free report on KR can be
downloaded by signing up now at

http://www.StockCall.com/KR041113.pdf

Shares of Whole Foods Market Inc. rallied in trading yesterday. The stock
ended the day 3.46% higher at $86.37 on above average volume of 3.14 million.
Despite the significant gains on Wednesday, Whole Foods Market's shares are
still down more than 4.80% so far this year. However, the stock's MACD has
just crossed above the signal line, which is a bullish signal. The positive
trend is further confirmed by recent volume activity. Shares of WFM currently
face resistance at around $88. A free report on WFM can be accessed by
registering at

http://www.StockCall.com/WFM041113.pdf

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