SmartHub® eCommerce Study Releases Cyber Monday Results
ATLANTA, April 11, 2013
ATLANTA, April 11, 2013 /PRNewswire/ --Innotrac Corporation (NASDAQ: INOC), a
best-of-breed commerce provider integrating digital technology, fulfillment,
and contact center solutions to support global brands, today announced summary
results of its latest SmartHub® eCommerce benchmark analysis, which was based
on a sampling of orders placed on Cyber Monday in November 2012.
SmartHub®, Innotrac's proprietary benchmarking tool, provides clients and
strategic partners with intelligence and analysis of the online retail
purchase cycle. The current release evaluated over 225 leading merchants
across 81 data points, tracking the entire eCommerce experience from ordering,
to shipping, packaging, customer service, and returns.
"We were really excited to see the data from Cyber Monday," said Melissa
O'Keefe, Sr. Director of eCommerce and Marketing at Innotrac. "There had been
a lot of speculation leading up to the holiday season about how Cyber Monday
would be affected given the new trend of brick and mortar stores extending
their hours and promotions during the Cyber Five. But, the data clearly shows
that Cyber Monday still holds the title of busiest shopping day of the year.
Our data shows how retailers performed."
The Cyber Monday SmartHub® benchmarking study details how retailers performed
in the categories of free shipping price points; shipping and delivery time
following the busiest day; and returns. Among the findings:
oRetailers utilized free shipping offers to entice Cyber Monday shoppers at
a 2.5 time higher rate than previously recorded.
oDuring the first 10 months of 2012, 68-80% of orders were shipped no later
than the day after the order was placed. On Cyber Monday, however, just
over half of orders (52%) were shipped by that point.
oComparable returns data from the August 2012 order cycle shows that 46% of
retailers offered free returns or a prepaid label on Cyber Monday orders
versus 30% in August.
The next release provides a snapshot of the February 2013 ordering cycle, just
ahead of Valentine's Day. Highlights include trends around shipping,
delivery, and branding; taking a closer look at changes that occurred within
the first quarter of the year.
Download the full 3.1 white paper,
Innotrac Corporation, founded in 1984 and based near Atlanta, Georgia, is a
best-of-breed commerce provider integrating digital technology, fulfillment
and contact center solutions to support global brands. The Company employs
sophisticated order processing and warehouse management technology and
operates eight fulfillment centers and one call center spanning all time zones
across the continental United States. Innotrac Europe GmbH has a network of
fulfillment centers, call centers, and returns processing facilities with
operations in the UK, Germany, France, Denmark, Sweden, Poland, Austria,
Italy, Switzerland, Ireland, Spain and the Netherlands. Connect with Innotrac
at www.innotrac.com or http://www.linkedin.com/company/innotrac.
Information contained in this press release, other than historical
information, may be considered forward-looking in nature. Forward-looking
statements are subject to various risks, uncertainties and assumptions. Should
one or more of these risks or uncertainties materialize, or should underlying
assumptions prove incorrect, actual results may vary materially from those
anticipated, estimated or expected. Among the key factors that may have a
direct bearing on Innotrac's operating results, performance or financial
condition are competition, the demand for Innotrac's services, Innotrac's
ability to retain its current clients, Innotrac's success in growing its
existing client base, developing new business, Innotrac's ability to maintain
or improve gross margins in the face of increasing revenues, reducing
operating costs in response to reduced service revenues, realization of
expected revenues from new clients, the general state of the industries that
the Company serves, changing technologies, Innotrac's ability to maintain
profit margins in the face of pricing pressures and numerous other factors
discussed in Innotrac's 2011 Annual Report on Form 10-K and other filings on
file with the Securities and Exchange Commission. Innotrac disclaims any
intention or obligation to update or revise any forward-looking statement
whether as a result of new information, future events or otherwise.
Innotrac Marketing Manager
SOURCE Innotrac Corporation
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