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BIOLASE Engages Porter, LeVay & Rose, Inc. for Investor Relations


BIOLASE Engages Porter, LeVay & Rose, Inc. for Investor Relations

IRVINE, CA -- (Marketwired) -- 04/11/13 -- BIOLASE, Inc. (NASDAQ: BIOL), the world's leading manufacturer and distributor of dental lasers, announced today that it has engaged Michael Porter of Porter, LeVay & Rose, Inc. (PLR) for Investor Relations services, after deciding to replace In-Site Communications, Inc.

"We are very pleased to re-engage PLR," said Federico Pignatelli, Chairman and Chief Executive Officer. "Mr. Porter worked successfully with BIOLASE for several years in the early 2000s and has a deep understanding of the Company's technology and goals. We look forward to leveraging the breadth and depth of knowledge that Mr. Porter will bring to BIOLASE."

PLR is a premier full-service investor relations and corporate communications firm that has functioned as a principled and responsible liaison with its clients' stakeholders for four decades. PLR represents clients in a wide range of industries, including technology, biotech, medical devices, manufacturing, business services, and retail.

Find PLR online at www.plrinvest.com.

About BIOLASE, Inc. BIOLASE, Inc. is a biomedical company that develops, manufactures and markets dental lasers and also distributes and markets dental imaging equipment; products that are focused on technologies that advance the practice of dentistry and medicine. The Company's laser products incorporate over 340 patented and patent-pending technologies designed to provide biologically clinically superior performance with less pain and faster recovery times. Its imaging products provide cutting-edge technology at competitive prices to deliver the best results for dentists and patients. BIOLASE's principal products are dental laser systems that perform a broad range of dental procedures, including cosmetic and complex surgical applications, and a full line of dental imaging equipment. BIOLASE has sold more than 22,000 lasers. Other products under development address ophthalmology and other medical and consumer markets.

For updates and information on WaterLase and laser dentistry, find BIOLASE online at www.biolase.com, Facebook at www.facebook.com/biolaseinc, Twitter at twitter.com/biolaseinc, and YouTube at www.youtube.com/biolasevideos.

For further information, please contact: Michael Porter Porter, LeVay & Rose, Inc. 212-564-4700

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