BIOLASE Engages Porter, LeVay & Rose, Inc. for Investor Relations

BIOLASE Engages Porter, LeVay & Rose, Inc. for Investor Relations 
IRVINE, CA -- (Marketwired) -- 04/11/13 --  BIOLASE, Inc. (NASDAQ:
BIOL), the world's leading manufacturer and distributor of dental
lasers, announced today that it has engaged Michael Porter of Porter,
LeVay & Rose, Inc. (PLR) for Investor Relations services, after
deciding to replace In-Site Communications, Inc. 
"We are very pleased to re-engage PLR," said Federico Pignatelli,
Chairman and Chief Executive Officer. "Mr. Porter worked successfully
with BIOLASE for several years in the early 2000s and has a deep
understanding of the Company's technology and goals. We look forward
to leveraging the breadth and depth of knowledge that Mr. Porter will
bring to BIOLASE."  
PLR is a premier full-service investor relations and corporate
communications firm that has functioned as a principled and
responsible liaison with its clients' stakeholders for four decades.
PLR represents clients in a wide range of industries, including
technology, biotech, medical devices, manufacturing, business
services, and retail.  
Find PLR online at 
About BIOLASE, Inc.
 BIOLASE, Inc. is a biomedical company that
develops, manufactures and markets dental lasers and also distributes
and markets dental imaging equipment; products that are focused on
technologies that advance the practice of dentistry and medicine. The
Company's laser products incorporate over 340 patented and
patent-pending technologies designed to provide biologically
clinically superior performance with less pain and faster recovery
times. Its imaging products provide cutting-edge technology at
competitive prices to deliver the best results for dentists and
patients. BIOLASE's principal products are dental laser systems that
perform a broad range of dental procedures, including cosmetic and
complex surgical applications, and a full line of dental imaging
equipment. BIOLASE has sold more than 22,000 lasers. Other products
under development address ophthalmology and other medical and
consumer markets. 
For updates and information on WaterLase and laser dentistry, find
BIOLASE online at, Facebook at, Twitter at, and
YouTube at  
For further information, please contact: 
Michael Porter 
Porter, LeVay & Rose, Inc. 
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