World Social Marketing Conference - Leading Experts In Toronto April 21-23
TORONTO, April 11, 2013
Ogilvy Public Relations Sponsors Chinese Environmentalist Ma Jun Scheduled to
Appear as Keynote Speaker; Conference Focuses on Global Issues, Behavior
TORONTO, April 11, 2013 /PRNewswire/ --For the first time ever, the World
Social Marketing Conference (WSMC) will be held in North America, as more than
500 marketers, communications experts and researchers from across the world
will discuss how the practice of social marketing can help address critical
global issues and public health concerns. The third biennial conference will
be held in Toronto, Canada from April 21-23, 2013 and features Ma Jun, who was
named one of TIME's Most 100 Influential People.
The three-day conference will boast a lineup of leading world experts and
practitioners in social marketing, a growing field that addresses social
issues with research-driven strategies to increase awareness and achieve
specific personal behavioral goals for social good. New learnings in the
fields of health, environment, criminal justice, transport and finance will be
presented with particular focus on sustainability, intra-disciplinary working
and the relevance and application of behavior change practice and science.
"We are thrilled to bring the foremost experts on social innovation and change
to North America through the World Social Marketing Conference," said Jeff
French, chairman, WSMC. "This year, WSMC will feature additional breakout
sessions so attendees are able to hone in on specific subjects, learning from
the best and brightest in the field. We aim to educate and engage attendees
and presenters by sparking debate and dialogue about critical global and
public health issues."
Ma, a leading Chinese environmentalist, journalist, writer, and consultant, is
scheduled to be the Conference's keynote speaker and will discuss his efforts
to clean up a highly polluted country through informing and motivating the
public. Jun continues to serve as the Founder of the Institute of Public &
Environmental Affairs and was recently named Most Influential Person in
Business by Fast Company.
"Ma Jun has literally taken on one of the world's largest environmental
challenges, showcasing that to improve global issues and embrace society's
needs, there must be collaboration between commercial, corporate, academia,
and the general public," said Tom Beall, managing director, Ogilvy PR's Global
Social Marketing Practice. "It is our hope that Ma and all of the Conference's
speakers and presenters can spark dialogue and action, prompting social
change. As a recurring Title Sponsor, Ogilvy PR is once again honored to
support the WSMC in convening the most ingenious minds and ground-breaking
campaigns in social marketing."
The Conference will feature a series of additional speakers, panel
presentations and debates. Notable speakers include: Nancy Lee, international
economist, author, and president of Social Marketing Services, Inc.; Brian
Wansink, professor at Cornell University and author of "Mindless Eating: Why
We Eat More Than We Think," and Phillip Kotler, founder of Social Marketing
professor, author, and founder of Kotler Marketing Group, Inc.
In addition to Ogilvy PR as Title Sponsor, Presenting Sponsors are Stephen
Thomas, Rescue Social Change and the International Social Marketing
For more information visit http://www.wsmconference.com or to attend the
Conference, visit http://wsmconference.com/programme.
About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary
communications leader operating in more than 85 officesacrosssix continents.
In 2012, Ogilvywas namedCannes Lions Network of the Year andMost Effective
Agency Network by the Effie Global Effectiveness Index, named Public Affairs
Consultancy of the Year by the Holmes Report, won Consumer Consultancy of the
Year in Asia Pacific (Holmes Report), and won the WPP global, top award (WPPed
Cream, Crème de la Crème) for the fifth time in six years. Ogilvy PR
integrates deeply with all Ogilvy & Mather disciplines (advertising, direct
marketing, activation, promotional, digital and entertainment)through the
proprietary Ogilvy Fusion™ approach to delivering comprehensive, business
solutions through content creation, community building, and communications
with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company
(NASDAQ: WPPGY), and one of the largest marketing communications companies in
the world. For more information, visit our website atwww.ogilvypr.comor
follow us on Twitter at @ogilvypr.
SOURCE Ogilvy Public Relations
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