Timothy Breene Joins Orchestro Board of Directors Accenture Visionary Brings Drive, Network and Expertise to Steer Aggressive Company Growth and Solution Innovation Business Wire MCLEAN, Va. -- April 11, 2013 Consumer markets are transforming, pushing retail and consumer goods firms to make harder decisions, faster, based on correctly interpreting changes in demand signals. Nobody understands this challenge better than Timothy Breene, former Chief Strategy and Corporate Development Officer and founder and CEO of Accenture Interactive – the fast growing digital media and marketing analytics business – who joins Orchestro’s Board of Directors to help enable brands worldwide to act with the speed and agility needed to win every inch in today’s tightly matched market. Breene brings extensive international experience in consumer goods and retail, mergers and acquisitions, the creation of new businesses, and scaling the development of late stage start-ups. His perspectives on strategy, innovation and business transformation have been featured several times in the Harvard Business Review – specifically, “Jumping the S-Curve,” published by Harvard Press in 2011. “One of the industry’s leading pioneers has chosen to join our board – it’s an honor that validates the work we’ve done and the path we’re now blazing,” said Prashanth V. (PV) Boccasam, CEO of Orchestro. “Tim has already brought immense value to our solution portfolio and corporate strategy, as we innovate on behalf of the consumer goods ecosystem.” In his distinguished 40-year career, Breene has worked with some of the largest retail and consumer goods firms worldwide as a consultant, strategist, entrepreneur and practitioner. Earlier in his career, he was an Executive Board Director at the U.K. retail conglomerate Kingfisher PLC and has also held senior marketing and line management roles with Guinness PLC and the marketing services group WCRS PLC. “Orchestro is driving the innovation that will change how retail and consumer goods companies compete,” said Breene. “For every strategy, every promotion, every product introduction – it all comes back to having a clear understanding of consumer channel data.” About Orchestro Orchestro powers demand execution for consumer-driven supply chains. Its adaptive analytics engine (Maestro™) makes sense of tens of thousands of real-time data feeds daily, across point-of-sale (POS), consumer sentiment and operational data. The world’s largest brands trust Orchestro’s cloud-native applications to transform their Big Data into better demand execution action plans – across product lines, promotions, retailers and channels. Please visit www.orchestro.com for more information. Contact: Orchestro Joanna Clark, 617-969-9192 Orchestro@corporateink.com
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Timothy Breene Joins Orchestro Board of Directors
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