Timothy Breene Joins Orchestro Board of Directors

  Timothy Breene Joins Orchestro Board of Directors

Accenture Visionary Brings Drive, Network and Expertise to Steer Aggressive
Company Growth and Solution Innovation

Business Wire

MCLEAN, Va. -- April 11, 2013

Consumer markets are transforming, pushing retail and consumer goods firms to
make harder decisions, faster, based on correctly interpreting changes in
demand signals. Nobody understands this challenge better than Timothy Breene,
former Chief Strategy and Corporate Development Officer and founder and CEO of
Accenture Interactive – the fast growing digital media and marketing analytics
business – who joins Orchestro’s Board of Directors to help enable brands
worldwide to act with the speed and agility needed to win every inch in
today’s tightly matched market.

Breene brings extensive international experience in consumer goods and retail,
mergers and acquisitions, the creation of new businesses, and scaling the
development of late stage start-ups. His perspectives on strategy, innovation
and business transformation have been featured several times in the Harvard
Business Review – specifically, “Jumping the S-Curve,” published by Harvard
Press in 2011.

“One of the industry’s leading pioneers has chosen to join our board – it’s an
honor that validates the work we’ve done and the path we’re now blazing,” said
Prashanth V. (PV) Boccasam, CEO of Orchestro. “Tim has already brought immense
value to our solution portfolio and corporate strategy, as we innovate on
behalf of the consumer goods ecosystem.”

In his distinguished 40-year career, Breene has worked with some of the
largest retail and consumer goods firms worldwide as a consultant, strategist,
entrepreneur and practitioner. Earlier in his career, he was an Executive
Board Director at the U.K. retail conglomerate Kingfisher PLC and has also
held senior marketing and line management roles with Guinness PLC and the
marketing services group WCRS PLC.

“Orchestro is driving the innovation that will change how retail and consumer
goods companies compete,” said Breene. “For every strategy, every promotion,
every product introduction – it all comes back to having a clear understanding
of consumer channel data.”

About Orchestro

Orchestro powers demand execution for consumer-driven supply chains. Its
adaptive analytics engine (Maestro™) makes sense of tens of thousands of
real-time data feeds daily, across point-of-sale (POS), consumer sentiment and
operational data. The world’s largest brands trust Orchestro’s cloud-native
applications to transform their Big Data into better demand execution action
plans – across product lines, promotions, retailers and channels. Please visit
www.orchestro.com for more information.


Joanna Clark, 617-969-9192
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