Bridgestone Americas Announces Anniversary, Results Of "One Team, One Planet" Spent Tire Program

Bridgestone Americas Announces Anniversary, Results Of "One Team, One Planet"
                              Spent Tire Program

Program finds valuable end use for spent tires

PR Newswire

NASHVILLE, Tenn., April 11, 2013

NASHVILLE, Tenn., April 11, 2013 /PRNewswire/ --This week, Bridgestone
Americas, Inc. announced progress toward the company's goal to eventually
assure that for every tire Bridgestone Americas sells in the U.S., one spent
tire (a tire that has been removed from use) will be used for a valuable
purpose. The program, which falls under Bridgestone Americas' "One Team, One
Planet" environmental commitment, was launched during national Earth Day
activities in Washington, D.C. in 2012, and supports the company's vision of a
waste-free future for the tire industry.

When fully implemented, the multi-faceted "One Team, One Planet" Spent Tire
Program will include a program for its company-owned stores, a voluntary
program for its extended network of affiliated retailers and a community
support program that provides spent tire collection for public space and river
or lake clean-up events. The company-owned stores and community support
programs rolled out at the time of the 2012 announcement.

Since April 2012, results of the program include:

  o100 percent rate of valuable reuse of all tires received at Bridgestone
    Retail Operations' more than 2,200 company-owned stores: Firestone
    Complete Auto Care®, Tires Plus®, Wheel Works® and Expert Tire® locations.
    The company achieved this milestone in November 2012.
  oSupport for more than 80 community clean-ups nationwide. The community
    clean-up support program includes a partnership with River Network.
    Bridgestone Americas will collect and recycle any spent tires collected
    during any River Network or other independently organized public space
    clean-up event – free of charge. The Portland-based nonprofit leads a
    national watershed protection movement that includes more than 2,000
    local, state and regional grassroots organizations whose primary mission
    is to protect rivers and watersheds.
  oCollection of nearly 25,000 tires through community clean-ups. As this
    initiative continues, organizers of community clean-ups can request tire
    recycling support by filling out the form available at

"We are thrilled with the level of participation and success since launching
the program last year," said John Sheerin, Environmental Director for
Bridgestone Retail Operations. "Together, with our partners, company-owned
stores and communities across the country, we are making progress toward our
goal of finding better solutions for our products at the end of their useful
lives. We're excited about what's been done, and for what's ahead."

Bridgestone Americas expects to roll out the voluntary Spent Tire Program to
its extended network of affiliated retailers in early summer of this year,
with the hope that the company's sales partners will join Bridgestone Americas
in striving toward zero waste of spent tires at their stores.

"One Team, One Planet" is the overarching program for all of Bridgestone
Corporation's environmental activities. Bridgestone's environmental mission is
"To help ensure a healthy environment for current and future generations" with
a focus on the company's three major objectives: Being in harmony with nature,
valuing natural resources and reducing CO[2] emissions.

To learn more about Bridgestone Americas' "One Team, One Planet" Spent Tire
Program, to fill out a form requesting tire recycling support for a community
clean-up program or to learn more about many of the company's other
environmental activities, visit

Learn more about River Network and its river restoration efforts at

For other recent press announcements, images and corporate logos from
Bridgestone Americas, Inc., visit For
product information on the full lines of Bridgestone and Firestone brand
tires, visit 

About Bridgestone Americas, Inc.:
Nashville, Tenn.-based Bridgestone Americas, Inc. (BSAM) is the U.S.
subsidiary of Bridgestone Corporation, the world's largest tire and rubber
company. BSAM and its subsidiaries develop, manufacture and market a wide
range of Bridgestone, Firestone and associate brand tires to address the needs
of a broad range of customers, including consumers, automotive and commercial
vehicle original equipment manufacturers, and those in the agricultural,
forestry and mining industries. The companies are also engaged in retreading
operations throughout the Western Hemisphere and produce air springs, roofing
materials, and industrial fibers and textiles. The BSAM family of companies
also operates the world's largest chain of automotive tire and service
centers. Guided by its One Team, One Planet message, the company is dedicated
to achieving a positive environmental impact in all of the communities it
calls home.

SOURCE Bridgestone Americas, Inc

Contact: Media Center 877-201-2373
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