Bayer CropScience Expands its Team of Turf and Ornamentals Professionals

Bayer CropScience Expands its Team of Turf and Ornamentals Professionals

Farno, DiMucci, Steinlage Hirvela, Johnson, and Pylar add strength to Bayer's
growing professional T&O business

RESEARCH TRIANGLE PARK, N.C., April 11, 2013 (GLOBE NEWSWIRE) -- via PRWEB -
Environmental Science, a division of Bayer CropScience LP, today announced
within its professional turf and ornamentals (T&O) business the following six
staffing appointments:

  *Pete Farno, lawn and landscape business manager
  *Patty Di Mucci, marketing communications manager
  *Joe Steinlage, insecticides product manager
  *Mike Hirvela, fungicides product manager
  *Jimmy Johnson, key account manager, golf
  *Rob Pylar, area sales manager, Michigan

"As Bayer continues to expand its role as the market leader in the T&O
industry, we have taken a number of steps to sharpen our focus on the evolving
needs of our golf and lawn and landscape customers," said Jose Milan, head of
Bayer's T&O business. "Consistent with our strategy, we are continuing to
invest in top talent to build a world class team that is best designed to add
critical value to our customers and the industries we serve."

As part of these changes, Bayer has announced that it will be creating two new
market manager positions -- one for the golf market and one for lawn and
landscape -- that will focus on segment-specific portfolio management and
integrated campaigns for these segments. In addition, sales regions and
territories will be realigned around warm- and cool-season turf geographies,
and a new key account manager position has been established to further develop
the company's focus on the golf course management business.

Bayer is also appointing new fungicide and insecticide product managers to
lead these product portfolios, and is fortifying the technical support
function and the T&O marketing and communications support with additional
dedicated team members.

Specifically, the new appointments include the following:

Pete Farno, who most recently served as global market segment manager for
Bayer's North American T&O business, will step into the newly-formed role of
lawn and landscape business manager, increasing the company's ability to focus
more specifically on the changing needs of lawn and landscape customers. In
this role, Farno will lead Bayer's presence in the market segment with a focus
on driving all herbicides, fungicides, insecticides and channel incentives. In
addition, Farno will serve as industry liaison between Bayer and key lawn and
landscape industry associations. Farno, who began working for Bayer in 1998,
has led business and marketing efforts across the T&O and professional pest
management (PPM) businesses for more than a decade.

Patty DiMucci joined Bayer's marketing communications team in 2011, bringing
with her more than 15 years of experience driving integrated marketing
campaigns, leading consumer promotions and directing events for a range of
global brands. As marketing communications manager for the T&O business,
DiMucci will supervise tactical and strategic implementation of an integrated
marketing communications plan that supports and promotes the North American
T&O brands and business.

Joe Steinlage, as insecticides product manager, will lead strategic planning
across the insecticides portfolio and brands, including forecasting and
inventory management for the insecticides business, life cycle management
strategy, product launch planning and support, and business development.
Steinlage joined Bayer CropScience in 2004 and has more than 17 years of
industry experience that includes five years supporting sales and marketing
within the agricultural market, where he specialized in cotton and citrus. He
most recently served as a business manager, specialty actives, for the
Environmental Science division of Bayer CropScience.

Mike Hirvela, who for the past five years has served Bayer's T&O business as
Michigan and Northern Ohio area sales manager, will manage now Bayer's
fungicide portfolio and brands across all relevant T&O market segments. Before
joining Bayer in 2007 to support customers across the lawn and golf markets,
Hirvela owned and operated one of only 16 companies in Michigan to be
certified as a Healthy Lawn Care Provider by the MGIA, and managed an 18-hole
golf course and country club in Bloomfield, Mich.

Jimmy Johnson, who previously supported the T&O business as fungicide product
manager, will be taking on the newly-formed role of key account manager for
the golf business. Johnson brings to this role more than 20 years of industry
experience. For the past 15 years, he has led sales and marketing efforts at
Bayer CropScience, and he has more than 10 years of leadership experience
within Bayer's T&O business.

Robert Pylar has joined Bayer to support the role of area sales manager,
serving Michigan, and his responsibilities include increasing the sales
figures of assigned accounts in the area; driving sales through assigned
distributor branches; and building and maintaining relationships with
distributors and key end-users. Pylar comes to Bayer with more than 19 years
of experience as a manufacture representative, distributor sales
representative and a golf course assistant superintendent in the Midwest
market.

"This new alignment of our talent will only strengthen Bayer's ability to
serve our industry and continue our history of scientific innovation and
leadership in the T&O market," added Milan. "We are looking forward to a great
year ahead."

For more information visit http://www.BackedbyBayer.com.

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Bayer CropScience is committed to bringing new technology and solutions for
agriculture and non-agricultural uses. For questions concerning the
availability and use of products, contact a local Bayer CropScience
representative, or visit Bayer CropScience online at
http://www.bayercropscience.us.

About Bayer CropScience

Bayer is a global enterprise with core competencies in the fields of health
care, agriculture and high-tech materials. This year the company is
celebrating 150 years of Bayer – consistent with its mission "Bayer: Science
For A Better Life". Bayer CropScience, the subgroup of Bayer AG responsible
for the agricultural business, has annual sales of EUR 8,383 million (2012)
and is one of the world's leading innovative crop science companies in the
areas of seeds, crop protection and non-agricultural pest control. The company
offers an outstanding range of products including high value seeds, innovative
crop protection solutions based on chemical and biological modes of action as
well as an extensive service backup for modern, sustainable agriculture. In
the area of non-agricultural applications, Bayer CropScience has a broad
portfolio of products and services to control pests from home and garden to
forestry applications. The company has a global workforce of 20,800 and is
represented in more than 120 countries. This and further news is available at:
http://www.press.bayercropscience.com.

Contact:

Bayer CropScience Media Hotline: 1-877-879-6162

USA-BCS-2013-0110

Find more information at http://www.bayercropscience.us.

Forward-Looking Statements

This release may contain forward-looking statements based on current
assumptions and forecasts made by Bayer Group or subgroup management. Various
known and unknown risks, uncertainties and other factors could lead to
material differences between the actual future results, financial situation,
development or performance of the company and the estimates given here. These
factors include those discussed in Bayer's public reports which are available
on the Bayer website at http://www.bayer.com. The company assumes no liability
whatsoever to update these forward-looking statements or to conform them to
future events or developments.

©2013 Bayer CropScience LP, 2 T.W. Alexander Drive, Research Triangle Park, NC
27709.

This article was originally distributed on PRWeb. For the original version
including any supplementary images or video, visit
http://www.prweb.com/releases/2013/4/prweb10620904.htm

CONTACT: Bayer CropScience LP
         Becca Hogan
         becca.hogan@bayer.com
         (919) 549-2998
 
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