Giselle Blondet, Host of Univision's Nuestra Belleza Latina, Joins Charmin At Hispanicize To Launch Mama Bear Campaign

  Giselle Blondet, Host of Univision's Nuestra Belleza Latina, Joins Charmin
  At Hispanicize To Launch Mama Bear Campaign

Mama Bear Campaign Celebrates Hard-Working Moms, Giving Them an Opportunity to
                                Win a Minivan

Business Wire

MIAMI -- April 11, 2013

Charmin®, the country’s most popular toilet paper, teams up with Giselle
Blondet, host of Univision's Nuestra Belleza Latina show, and Hispanicize, the
nation’s largest conference of Latina mommy bloggers, to launch a new,
interactive sweepstakes that celebrates the invaluable, everyday wisdom of
Latina “Mama Bears.” Moms are invited to visit the Mama Bear tab on Charmin’s
Facebook page and leave a 15-second voice recording about what makes them
proud to be a Mama Bear for a chance to win a 2013 Chrysler Town & Country
Minivan and an opportunity to be featured in a national Charmin radio
commercial. The sweepstakes runs through Mother’s Day, closing on June 30,
2013.

Giselle Blondet, host of Univision's Nuestra Belleza Latina, joins Charmin at
Hispanicize to launch ...

Giselle Blondet, host of Univision's Nuestra Belleza Latina, joins Charmin at
Hispanicize to launch the Mama Bear campaign, which celebrates hard-working
moms, giving them an opportunity to win a Minivan. (Photo: Business Wire)

Proud Mama Bear to three kids, Giselle Blondet was on-hand at Hispanicize to
greet attendees and swap stories about the joys of motherhood. Hot topics
included how Mama Bears are hard-working and take pride in being able to
juggle everything that keeps their family intact. “Being a Mama Bear means
something unique and different to everyone,” explained Blondet. “I am excited
to team up with Charmin to share what it means to me and celebrate Mama Bears
across the country.” During Hispanicize, bloggers gave a knowing nod to
Charmin’s softness, durability and great everyday price, while surrounded by
“sampling” opportunities in the ladies restroom that was stocked exclusively
with Charmin toilet paper!

About Sweepstakes

No purchase necessary. Open to legal residents of the 50 United States (D.C.)
18 and older. Void where prohibited. For more information about the
sweepstakes, visit the Mama Bear tab at www.Facebook.com/Charmin.

About Charmin

Charmin has been America's most popular toilet paper for more than 25 years.
In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra Strong - super
premium two-ply tissues; Charmin Basic - a one-ply tissue; Charmin Plus with
lotion with aloe; and Charmin Freshmates - adult flushable moist wipes. P&G
also sells Charmin in Puerto Rico, Canada, and Mexico. For more information on
Charmin, visit http://www.charmin.com.

About Procter & Gamble (NYSE: PG)

P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R),
Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Fairy(R), Gain(R),
Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Duracell(R),
Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R), Fusion(R),
Ace(R), Febreze(R), Ambi Pur(R), SK-II(R), and Vicks(R). The P&G community
includes operations in approximately 75 countries worldwide. Please visit
http://www.pg.com for the latest news and in-depth information about P&G and
its brands.

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http://www.businesswire.com/multimedia/home/20130411006239/en/

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Contact:

MSLGROUP
Jennifer Reza/Evelyn Barrios, 310-461-0383
 
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