MasterPass Digital Wallet Launches in Canada

Canadians first in North America to experience MasterPass - a better, faster 
way to pay while simplifying the digital shopping experience 
To tweet this news, copyand paste yourTwitter 
handle with the hashtag #MasterPass 
TORONTO, April 11, 2013 /CNW/ - MasterCard Canada today announced the launch 
of MasterPass, the future of digital payments, making Canadian consumers the 
first in North America to be able to register for MasterPass services. 
MasterPass is an innovation that delivers value to both consumers and 
merchants for its simplicity and security: 

    --  Enabling a seamless, secure and speedy
        check out
        regardless of where consumers may be and what screen they may
        be using - MasterPass securely stores credit card information
        and shipping information in a secure cloud hosted by trusted
    --  Added tools that provide consumers with real-time alerts,
        account balances, loyalty programs as well as Priceless offers
        and experiences.

As of launch, merchants including Porter Airlines, WagJag, and 
Grocery Gateway have enabled MasterPass checkout services on their eCommerce 
websites. MasterCard plans to expand the number of MasterPass enabled 
merchants in Canada to 800 merchants by the end of 2013 and 2,800 merchants by 
the end of 2014. When making purchases through these companies' eCommerce 
websites, MasterPass digital services will allow Canadian consumers to 
securely and seamlessly complete their transaction in a few clicks, 
eliminating the burden of filling out card and shipping information repeatedly.

In Canada, eCommerce is growing at a much faster pace than retail sales. 
MasterCard Advisor's SpendingPulse data shows total Canadian year-over-year 
eCommerce sales grew 26.6% over the past 6 months ending in February 2013, 
compared to just 2.9% growth in overall Canadian retail sales during the same 
time period.

"Canadians are early adopters when it comes to digital payments and embracing 
new technologies; that's why Canada is the first market in North America where 
we're launching MasterPass," said Jason Davies, Vice President of eCommerce at 
MasterCard Canada. "With eCommerce growing by double digits, more and more 
Canadians want a secure, seamless and simple payment experience. MasterPass 
delivers this to consumers no matter if they are shopping on their laptops, 
tablets or mobile phones."

A seamless check-out experience anytime, anywhere
For consumers, MasterPass enables transactions on any enabled device:
    --  MasterPass ensures a secure payment experience - multiple
        layers of security protect a consumer's MasterPass account from
        fraud.  After a one-time registration, consumers can securely
        make payments that are as simple as a click, tap or touch, with
        optional enhanced security feature of a one-time use security
        code delivered by text message.
    --  MasterPass-connected wallets provide consumers with more
        payment options.  Consumers can securely load up to 25
        MasterCard and other branded credit, prepaid or branded debit
        cards, excluding Interac debit cards, and up to 25 shipping
    --  MasterPass makes the check out process seamless and simple
        whether shopping on a computer, smartphone or tablet by
        eliminating the need to enter detailed shipping and card
        information with every purchase.

Merchants and bank partners provide custom experience with MasterPass
Unlike what's already in the market, MasterPass takes an open and flexible 
approach to mobile payments with an easy to integrate technology that enables 
adoption by merchants and banks.
    --  Banks, merchants and partners are able to offer their own
    --  MasterPass check out can be implemented with a retailers'
        existing check out flow so the burden of integrating mobile and
        online payments for businesses is simplified.

BMO Launches MasterPass-connected BMO Wallet
BMO Bank of Montreal also announced today that consumers can sign up for their 
MasterPass enabled digital wallet called BMO Wallet in the coming weeks.

"With more consumers looking to digital solutions to make their day to day 
purchases, MasterPass is a logical evolution and fits into BMO's strategic 
direction for payments solutions," said David Heatherly, Head, North American 
Payments, BMO Bank of Montreal. "The launch of the BMO Wallet will allow us to 
provide a simple, seamless and consistent mobile payment experience across all 
digital channels, including computer, tablet and mobile-based transactions, 
while providing the same security features our customers have come to expect."

Merchants and Financial Institutions Embrace MasterPass
Current partners include: WagJag,, Porter Airlines, Grocery Gateway, 
Roots, Global Payments Canada, TD Merchant Services, Moneris Solutions 
Corporation and BMO Bank of Montreal.

Supporting Partner Quotes
"MasterPass makes purchases that much easier for our customers. Porter 
prides itself on being an innovative airline that makes travel simple and 
easy. MasterPass brings this philosophy to our online reservation process by 
expediting the payment process." Said Michael Deluce, Executive Vice President 
& Chief Commercial Officer of Porter Airlines.

"As one of Canada's largest online retailers, WagJag helps millions of 
Canadians discover new and exciting products, services and adventures. We 
are always looking to better serve our members and are thrilled to partner 
with MasterCard and be one of first merchants in Canada to implement 
MasterPass payment technology," said Jeremy Zuker, President and Founder of 
WagJag. "We are happy that our members can benefit from the ease of 
MasterCard's latest innovative payment technology."

"As early adopters of innovative technology, our customers at Grocery Gateway 
have come to expect ease-of-use and convenience as part of their experience. 
Now, with the integration of MasterPass, our customers have an additional 
payment option available at checkout- essentially creating a virtual wallet at 
their fingertips," said John Charleson of Longo Brothers Fruit Market Inc., 
operator of Grocery Gateway.

"MasterPass represents an excellent growth opportunity for Global Payments' 
Canadian merchants with its platform for emerging digital commerce 
capabilities," said Jeff McGuire, Vice President, Product Delivery and 
Technology, Global Payments Canada. "Global Payments is committed to 
delivering leading-edge solutions to merchants and is excited to be at the 
forefront of this digital commerce evolution."

"At Moneris, we are proud to be one of the first Canadian acquirers to enable 
MasterPass through our eCommerce gateway," said Jeff Guthrie, Chief Sales and 
Marketing Officer, Moneris Solutions Corporation. "In today's increasingly 
digital world, we constantly strive to provide payment systems that maximize 
convenience and business value through technological innovation, while keeping 
customer and merchant data secure."

About MasterPass MasterPass™ is a digital service that allows consumers to 
use any payment card or enabled device to discover enhanced shopping 
experiences that are as simple as a click, tap or touch - online, in-store or 
anywhere. The MasterPass suite of services includes: MasterPass checkout 
services to provide merchants a consistent way to accept electronic payments 
regardless of where the consumer may be; MasterPass-connected wallets to 
enable banks, merchants and partners to offer their own wallets; and, 
MasterPass value added services to enrich the shopping experience before, 
during and after checkout.

About MasterCard Worldwide MasterCard NYSE: MA,, is a 
technology company in the global payments industry. We operatethe world's 
fastest payments processing network, connecting consumers, financial 
institutions, merchants, governments and businesses in more than 210 countries 
and territories. MasterCard's products and solutions make everyday commerce 
activities - such as shopping, traveling, running a business and managing 
finances - easier, more secure and more efficient for everyone. Follow us on 
Twitter @MasterCardNews, join the discussion on the Cashless Conversations 
Blog and subscribe for the latest news.

Media Contact: Deborah Boyce (416) 355-7425

Serda Evren Vice President, Corporate Communications, MasterCard Canada (416) 365-6671

SOURCE: MasterCard Canada

To view this news release in HTML formatting, please use the following URL:

CO: MasterCard Canada
ST: Ontario

-0- Apr/11/2013 09:59 GMT

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