Canadians first in North America to experience MasterPass - a better, faster
way to pay while simplifying the digital shopping experience
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TORONTO, April 11, 2013 /CNW/ - MasterCard Canada today announced the launch
of MasterPass, the future of digital payments, making Canadian consumers the
first in North America to be able to register for MasterPass services.
MasterPass is an innovation that delivers value to both consumers and
merchants for its simplicity and security:
-- Enabling a seamless, secure and speedy
regardless of where consumers may be and what screen they may
be using - MasterPass securely stores credit card information
and shipping information in a secure cloud hosted by trusted
-- Added tools that provide consumers with real-time alerts,
account balances, loyalty programs as well as Priceless offers
As of launch, merchants including Porter Airlines, WagJag, Jaunt.ca and
Grocery Gateway have enabled MasterPass checkout services on their eCommerce
websites. MasterCard plans to expand the number of MasterPass enabled
merchants in Canada to 800 merchants by the end of 2013 and 2,800 merchants by
the end of 2014. When making purchases through these companies' eCommerce
websites, MasterPass digital services will allow Canadian consumers to
securely and seamlessly complete their transaction in a few clicks,
eliminating the burden of filling out card and shipping information repeatedly.
In Canada, eCommerce is growing at a much faster pace than retail sales.
MasterCard Advisor's SpendingPulse data shows total Canadian year-over-year
eCommerce sales grew 26.6% over the past 6 months ending in February 2013,
compared to just 2.9% growth in overall Canadian retail sales during the same
"Canadians are early adopters when it comes to digital payments and embracing
new technologies; that's why Canada is the first market in North America where
we're launching MasterPass," said Jason Davies, Vice President of eCommerce at
MasterCard Canada. "With eCommerce growing by double digits, more and more
Canadians want a secure, seamless and simple payment experience. MasterPass
delivers this to consumers no matter if they are shopping on their laptops,
tablets or mobile phones."
A seamless check-out experience anytime, anywhere
For consumers, MasterPass enables transactions on any enabled device:
-- MasterPass ensures a secure payment experience - multiple
layers of security protect a consumer's MasterPass account from
fraud. After a one-time registration, consumers can securely
make payments that are as simple as a click, tap or touch, with
optional enhanced security feature of a one-time use security
code delivered by text message.
-- MasterPass-connected wallets provide consumers with more
payment options. Consumers can securely load up to 25
MasterCard and other branded credit, prepaid or branded debit
cards, excluding Interac debit cards, and up to 25 shipping
-- MasterPass makes the check out process seamless and simple
whether shopping on a computer, smartphone or tablet by
eliminating the need to enter detailed shipping and card
information with every purchase.
Merchants and bank partners provide custom experience with MasterPass
Unlike what's already in the market, MasterPass takes an open and flexible
approach to mobile payments with an easy to integrate technology that enables
adoption by merchants and banks.
-- Banks, merchants and partners are able to offer their own
-- MasterPass check out can be implemented with a retailers'
existing check out flow so the burden of integrating mobile and
online payments for businesses is simplified.
BMO Launches MasterPass-connected BMO Wallet
BMO Bank of Montreal also announced today that consumers can sign up for their
MasterPass enabled digital wallet called BMO Wallet in the coming weeks.
"With more consumers looking to digital solutions to make their day to day
purchases, MasterPass is a logical evolution and fits into BMO's strategic
direction for payments solutions," said David Heatherly, Head, North American
Payments, BMO Bank of Montreal. "The launch of the BMO Wallet will allow us to
provide a simple, seamless and consistent mobile payment experience across all
digital channels, including computer, tablet and mobile-based transactions,
while providing the same security features our customers have come to expect."
Merchants and Financial Institutions Embrace MasterPass
Current partners include: WagJag, Jaunt.ca, Porter Airlines, Grocery Gateway,
Roots, Global Payments Canada, TD Merchant Services, Moneris Solutions
Corporation and BMO Bank of Montreal.
Supporting Partner Quotes
"MasterPass makes purchases that much easier for our customers. Porter
prides itself on being an innovative airline that makes travel simple and
easy. MasterPass brings this philosophy to our online reservation process by
expediting the payment process." Said Michael Deluce, Executive Vice President
& Chief Commercial Officer of Porter Airlines.
"As one of Canada's largest online retailers, WagJag helps millions of
Canadians discover new and exciting products, services and adventures. We
are always looking to better serve our members and are thrilled to partner
with MasterCard and be one of first merchants in Canada to implement
MasterPass payment technology," said Jeremy Zuker, President and Founder of
WagJag. "We are happy that our members can benefit from the ease of
MasterCard's latest innovative payment technology."
"As early adopters of innovative technology, our customers at Grocery Gateway
have come to expect ease-of-use and convenience as part of their experience.
Now, with the integration of MasterPass, our customers have an additional
payment option available at checkout- essentially creating a virtual wallet at
their fingertips," said John Charleson of Longo Brothers Fruit Market Inc.,
operator of Grocery Gateway.
"MasterPass represents an excellent growth opportunity for Global Payments'
Canadian merchants with its platform for emerging digital commerce
capabilities," said Jeff McGuire, Vice President, Product Delivery and
Technology, Global Payments Canada. "Global Payments is committed to
delivering leading-edge solutions to merchants and is excited to be at the
forefront of this digital commerce evolution."
"At Moneris, we are proud to be one of the first Canadian acquirers to enable
MasterPass through our eCommerce gateway," said Jeff Guthrie, Chief Sales and
Marketing Officer, Moneris Solutions Corporation. "In today's increasingly
digital world, we constantly strive to provide payment systems that maximize
convenience and business value through technological innovation, while keeping
customer and merchant data secure."
About MasterPass MasterPass™ is a digital service that allows consumers to
use any payment card or enabled device to discover enhanced shopping
experiences that are as simple as a click, tap or touch - online, in-store or
anywhere. The MasterPass suite of services includes: MasterPass checkout
services to provide merchants a consistent way to accept electronic payments
regardless of where the consumer may be; MasterPass-connected wallets to
enable banks, merchants and partners to offer their own wallets; and,
MasterPass value added services to enrich the shopping experience before,
during and after checkout.
About MasterCard Worldwide MasterCard NYSE: MA, www.mastercard.com, is a
technology company in the global payments industry. We operatethe world's
fastest payments processing network, connecting consumers, financial
institutions, merchants, governments and businesses in more than 210 countries
and territories. MasterCard's products and solutions make everyday commerce
activities - such as shopping, traveling, running a business and managing
finances - easier, more secure and more efficient for everyone. Follow us on
Twitter @MasterCardNews, join the discussion on the Cashless Conversations
Blog and subscribe for the latest news.
Media Contact: Deborah Boyce Deborah.Boyce@ketchum.com (416) 355-7425
Serda Evren Vice President, Corporate Communications, MasterCard Canada
Serda_evren@mastercard.com (416) 365-6671
SOURCE: MasterCard Canada
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-0- Apr/11/2013 09:59 GMT
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