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Synacor Cloud ID Social Login Continues Momentum as Customers Launch the Service

Synacor Cloud ID Social Login Continues Momentum as Customers Launch the
Service

Service Providers Including Midcontinent Now Offer Synacor's First-Of-Its-Kind
Social Login, Providing Access to Online pay-TV Content Through Social
Accounts Like Facebook, Twitter or Google

BUFFALO, N.Y., April 10, 2013 (GLOBE NEWSWIRE) -- Synacor, Inc. (Nasdaq:SYNC),
leading provider of next-gen startpages, TV Everywhere solutions and
cloud-based Identity Management (IDM) services across multiple devices for
cable, satellite, telecom and consumer electronics companies, today announced
continued momentum of Cloud ID Social Login, a key offering of its Cloud
Identity Management platform. Midcontinent is among the first service
providers to offer their subscribers Social Login as a means to simultaneously
authenticate for TV Everywhere content when logging in on Facebook, Twitter or
Google.

"According to GfK, 70% of TV Everywhere users would be at least somewhat
deterred from using TVE if they needed to provide authentication," said
Michael Bishara, Vice President and General Manager of TV Everywhere, Synacor.
"We see our Cloud ID Social Login as a huge opportunity to provide a fun,
friction-free solution that improves consumers' online content access
experience—all part of spurring accelerated TVE adoption."

Social Login gives Synacor customers the flexibility to offer subscribers
access to online pay-TV content with their favorite social accounts like
Facebook, Twitter or Google. The offering simultaneously authorizes with the
subscriber's pay-TV provider or billing account. Synacor Cloud ID brings the
convenience of Social Login to TV Everywhere consumers with the trust of
entitlement verification for TV authorization.

"Through Synacor's Social Login offering, we're ensuring our subscribers have
an easier way than ever before to access the content they want," said Pat
McAdaragh, CEO, Midcontinent. "We're pleased to launch Synacor's Social Login,
along with their TV Everywhere and subscriber startpage offerings, which Midco
subscribers already enjoy."

Synacor's Cloud ID Management Platform provides authentication services for TV
Everywhere, Messaging, Value Added Services and Identity Management Services.
These capabilities help consumer electronics companies, app developers and
programmers to provide a secure and trusted identity management solution to
their end-consumers.

For more information on Synacor and Social Login, please visit synacor.com or
email tellmemore@synacor.com. To see Synacor's Michael Bishara talk more about
TV Everywhere, please click here.

About Synacor

Synacor's white-label platform enables cable, satellite, telecom and consumer
electronics companies to deliver TV Everywhere, digital entertainment,
cloud-based services and apps to their end-consumers across multiple devices,
strengthening those relationships while monetizing the engagement. Synacor
(Nasdaq:SYNC), is headquartered in Buffalo, NY. For more information, visit
synacor.com.

Integrate. Authenticate. Engage.

About Midcontinent Communications

Midcontinent Communications is the Upper Midwest's leading provider of data,
video, phone and cable advertising services for over 300,000 residential and
business customers in North and South Dakota, Minnesota and Wisconsin.

Forward-Looking Statements

This release includes certain forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. These statements are
based on the current expectations or beliefs of management of Synacor, and are
subject to uncertainty and changes in circumstances. Actual results may vary
materially from those expressed or implied by the statements herein due to
changes in economic, business, competitive, technological and/or regulatory
factors, and other factors affecting the operation of the respective
businesses of Synacor. More detailed information about these factors may be
found in filings by Synacor, as applicable, with the Securities and Exchange
Commission, including their respective Quarterly Report on Form 10-Q. Synacor
is under no obligation to, and expressly disclaims any such obligation to,
update or alter their respective forward-looking statements, whether as a
result of new information, future events, or otherwise.

CONTACT: Michael Zema
         (212) 445-8181
         mzema@webershandwick.com

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