EPAM Systems, Inc. : EPAM Develops the Largest Website Built on the Kentico
Platform for TUI Russia and CIS
Newtown, PA-April 10,2013-EPAM Systems, Inc. (NYSE:EPAM), a leading provider
of complex software engineering solutions and a leader in Central and Eastern
European IT service delivery, developed a tourist portal www.tui.ru for TUI
Russia & CIS in 2012. The portal was recognized as the largest website to be
designed on the Kentico CMS platform. The website has more than one million
visitors every week allowing the users to find holidays across the world and
book them online. The project helped TUI Russia & CIS make their brand more
recognizable, turn more visitors into customers and strengthen their loyalty.
TUI Russia & CIS emerged as a joint venture of two companies - TUI Travel PLC,
a European leader in the travel industry, and S-Group Capital Management, a
part of a holding company under the leadership of Alexey Mordashov, CEO and
chief shareholder of Severstal Group. In addition, Mostravel and VKO Group,
two well-known holiday companies, were acquired to create the new tour
operator. Both businesses had worked with diverse customer segments and
provided services for choosing and booking holidays through two different web
portals. In connection with the integration process, it was necessary to
create a new, consolidated website that would reflect the new TUI Russia & CIS
trademark and would work efficiently despite the enormous workload and data
EPAM Systems was chosen as a partner of TUI Russia & CIS to implement the
project. EPAM's ever-growing Travel and Hospitality practice has a dedicated
Competency Center that has gaineda wealth of expertise from various projects
for large airline companies, hotel networks, online booking service providers,
The Kentico CMS platform with ASP.NET and MS SQL2008 technologies were used
to create the new website. The project featured an Agile development, which
allowed the project team to quickly implement the requirements of the
customer's business units. The solution was integrated with the tour search
and tour booking system as well as the Master Tour system used by TUI Russia &
CIS to automate main business processes.
It took just six months to implement the project. The new website www.tui.ru
replaced the two separate websites of Mostravel and VKO Group that were used
previously, and made it possible to present all the tour operator's services
under a single TUI Russia and CIS trademark. After the development, users were
presented with a considerably simplified process for booking a holiday. What
used to take visitors five steps to find and book a holiday, now involved only
two steps. The new website also significantly helped increase the conversion
rate of the web portal visitors into customers.
TUI Russia & CIS is planning to further develop the site's functionality to
include trip planning and a wider range of tourist products to facilitate tour
booking via the Internet.
"Customer service determines many things in the travel industry," says Ivor
Vukelik, Marketing and Sales Director, TUI Russia & CIS. "On all levels of our
work with Russian tourists, we tend to provide the kind of service that
corresponds to the highest European standards. It's a part of a sales process
to browse a company's website where a tourist product is offered and described
in detail. It was crucial, therefore, for us to promptly develop a usable and
full-function solution that can operate enormous workload with no productivity
or availability loss. For projects like that, we needed to find a partner with
strong technology competencies including knowledge of purpose-built industry
solutions, and practical experience. We found all of this at EPAM Systems."
"One of the most demanded trends on the global IT market, particularly
noticeable in Russia, is the development of tourist and ecommerce websites for
airlines and hotel networks. EPAM's Travel Competency Center, which works with
world-known businesses like Hotels.com and Expedia, applied its expertise to
create a functionally rich portal for TUI and, therefore, guarantee high
quality, scalability, and efficiency. We're planning to further collaborate
with the TUI group within the process of industry development at EPAM in
Russia," says Artak Oganesyan, Director, Business Development, EPAM Systems.
About TUI Russia & CIS
TUI Russia & CIS is a joint venture created by TUI Travel PLC, a European
leader in the tourist industry, and the financial company S-Group Capital
Management, a part of the holding company under the leadership of Alexey
Mordashov, CEO and chief shareholder of Severstal Group.
TUI Travel PLC is one of the most profitable tour operators in the world, with
40 years of experience in travel business. In 2011, its operating profit was
£471million. The company invests actively into new businesses, transfers
knowledge and expertise to its units. The financial stability of TUI Russia &
CIS is guaranteed by its shareholders' financial stability and its employees'
For more information, please visit www.tui.ru.
About EPAM Systems
Established in 1993, EPAM Systems, (NYSE:EPAM) provides complex
softwareengineering solutionsthroughits award-winning Central and Eastern
European service delivery platform. Headquartered in the United States, EPAM
employs approximately 8,500 IT professionals and serves clients worldwide from
its locations in the United States, Canada, UK, Switzerland, Germany, Sweden,
Belarus, Hungary, Russia, Ukraine, Kazakhstan, and Poland.
EPAM is recognized among the top companies in IAOP's "The 2012 Global
Outsourcing 100", featuring EPAM in a variety of sub-lists, including
"Leaders-Companies in Eastern Europe". The company is also ranked among the
best global service providers on "The 2012 Global Services 100" by Global
Services Magazine and Neogroup, which names EPAM in "Leaders-Global Product
For more information, please visit www.epam.com.
This press release includes statements which may constitute forward-looking
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necessarily subject to risks, uncertainties, and assumptions as to future
events that may not prove to be accurate. Factors that could cause actual
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Source: EPAM Systems, Inc. via Thomson Reuters ONE
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