KIT digital Adds Sophisticated Recommendation Functionality to VoD

KIT digital Adds Sophisticated Recommendation Functionality to VoD 
PerSys Harvests Data From Multiple Sources to Drive Revenues Through
Personalization 
LAS VEGAS, NV -- (Marketwired) -- 04/10/13 --  With the amount of
available on-demand content increasing exponentially, so too does the
necessity for increased search functionality and user control.
Leading video management software and services company, KIT digital,
Inc., is extending the functionality of its VOD Store solution with
PerSys, the personalisation system. PerSys gives clients the ability
to rapidly deploy a recommendation engine, calling on internal and
external data to drive consumption, and therefore revenues, through
better access to the right content. 
The core of KIT digital's VOD Store solution is the Cosmos video
platform, a scalable, broadcast-grade video content management system
for multi-screen delivery. With the VOD Store, the only 'drop in'
solution on the market, companies can build a solution that best
meets their capacity, consumers, and business models, underpinned by
flexible packaging and pricing tools. It supports not just multiple
platforms but multiple geographies, including multi-lingual support
and in-context authoring, allowing editorial staff to modify
promotions and other aspects of the user experience simply and
quickly. 
PerSys is a new addition to the VOD Store, being seen for the first
time at NAB 2013. It is designed specifically for the challenges of
personalising the user's experience, including ranking video content
according to their individual preferences. It uses a flexible plug-in
framework to support the rapid integration of new algorithms as they
become available, including third party recommendation engines and
data sources. 
With a design approach based on rules, personalisation schemes can be
quickly defined and invoked in PerSys and immediately implemented
across the VOD Store. Through its API, PerSys can be integrated into
any video solution. 
"We are all agreed that consumers want to be able to access content
when they want, and on the device of their choosing," said Mark
Christie, CTO of KIT digital. "One of the biggest challenges is
helping them find content that matches their particular interests.
With PerSys, broadcasters and content owners can develop very
sophisticated personalisation systems, with highly effective
recommendation engines drawing on multiple sources of data. The
technology is simple to implement, develop and manage, and the
results will lead to better monetisation of all content and growing
revenues." 
PerSys and the VOD Store will be among the solutions demonstrated by
KIT digital at NAB 2013, at booth SU 9121. 
About KIT digital, Inc.
 KIT digital is a leading video management
software and services company. Cosmos and Cloud, the company's video
asset management systems, enable leading broadband media companies to
produce, manage and deliver multiscreen socially-enabled video
experiences to audiences wherever they are. KIT digital services
nearly 2,500 clients in 50+ countries including some of the world's
biggest brands, such as Airbus, The Associated Press, AT&T, BBC,
BSkyB, Disney-ABC, Google, HP, Mediaset, MTV, News Corp, RCS Media
Group, Sky Deutschland, Sky Italia, Telecom Argentina, Telecom
Italia, Telefonica O2, Universal Studios, Verizon, Vodafone VRT and
Volkswagen. KIT digital maintains headquarters in New York City and
offices in more than a dozen countries around the world. Learn more
about KIT digital, Inc. at www.kitd.com or follow on Twitter. 
KIT digital Media Contact:
Natasha Roberton
VP Brand and Communications
T: +1 (347) 328 3545 
E: natasha.roberton@kit-digital.com 
TallGrass PR Media Contact:
Tarley Jordan
Account Executive
T: +1 (917) 684 1400
E: tarley.jordan@tallgrasspr.com