10 Ways to Improve Your Financial Literacy

  10 Ways to Improve Your Financial Literacy

 TD Ameritrade Celebrates 10^th Anniversary of Financial Literacy Month with
                           Free Investor Education

Business Wire

OMAHA, Neb. -- April 10, 2013

TD Ameritrade, Inc. (“TD Ameritrade”), a broker-dealer subsidiary of TD
Ameritrade Holding Corporation (NYSE:AMTD) is celebrating the 10^th
anniversary of Financial Literacy Month by encouraging investors to take time
to improve their financial knowledge with these 10 tips:

1.Make a plan. Identify your financial goals and objectives and use a free
    calculator like WealthRuler^TM to help you assess your financial situation
    and devise a plan to help you pursue those goals.
2.Know thyself. Do market swings make you uneasy? Or, do you seek
    opportunity in the daily swings? There are plenty of investing and trading
    approaches; be sure to consider your goals, risk tolerance, and time frame
    when you choose the one that makes sense for you.
3.Protect your assets. Understand your tolerance for risk and use it to
    determine the size of every investment you make. Position sizing and
    utilizing stop orders or Trade Triggers™ are tools that can be used to
    help you protect your investment capital.
4.Analyze from the top down. Learn how to identify current market trends and
    the stocks following them.
5.Search for additional opportunities. Build a list of securities to “watch”
    and invest in when your criteria indicate the time is right.
6.Get technical. After you’ve done your research but before you place your
    trade, be sure to review the security's past performance and identify when
    you might want to get in—and out.
7.Manage and monitor your positions. Use online tools to better understand
    your portfolio’s exposure to different industries, geographic regions and
    sectors. You can also monitor on the go using mobile apps.
8.Keep emotions in check. Investing should be rational. Always refer back to
    your investing plan, especially during times of extreme volatility when
    you are tempted to respond to panic and fear.
9.Practice first. Using paperMoney^® allows you to get your feet wet with
    investing concepts before you dive in with real money. Test your investing
    plan and new trading strategies until you’re comfortable.
10.Commit to learning. Make financial education an ongoing priority. Identify
    resources that can help, follow financial experts @TDANSherrod or
    @TDAJJKinahan on Twitter, or sign up for investing courses from our
    affiliate, Investools^®.

Now through April 30, 2013, investors get free* access to educational content
and coaching support from Investools from TD Ameritrade Holding Corp. For more
information, visit www.investoolsfree.com.

TD Ameritrade also provides a variety of free tools, resources and webinars –
for the novice investor to the sophisticated trader – in its online education
center. Investors can also follow the Company on Twitter, @TDAmeritradePR for
additional investment news.


All investments involve risk, including loss of principal. Asset allocation
and diversification do not eliminate the risk of experiencing investment

Past performance of a security or strategy does not guarantee future results
or investment success.

WealthRuler does not make specific asset class or security recommendations.
Users enter criteria including desired retirement age, income and planned
expense information, plan end date, and current value and allocation
percentages of stocks, bonds and cash. The tool classifies a user into one of
five portfolio strategy/risk tolerance models. These models, combined with
time horizon, determine the return and risk assumptions used in the
calculations. The tool runs multiple simulations to determine the likelihood
of plan success during average and poor market conditions. Results may vary
with each use and over time.

For complete details on criteria, methodology, limitations and key
assumptions, please see Methodologies & Assumptions.

IMPORTANT: The projections or other information generated by WealthRuler
regarding the likelihood of various investment outcomes are hypothetical in
nature, do not reflect actual investment results and are not guarantees of
future results.

The paperMoney^® software application is for educational purposes only.
Successful virtual trading during one time period does not guarantee
successful investing of actual funds during a later time period as market
conditions change continuously.

About TDAmeritrade Holding Corporation

Millions of investors and independent registered investment advisors (RIAs)
have turned to TDAmeritrade's (NYSE:AMTD) technology, people and education to
help make investing and trading easier to understand and do. Online or over
the phone. In a branch or with an independent RIA. First-timer or
sophisticated trader. Our clients want to take control, and we help them
decide how - bringing Wall Street to Main Street for more than 37 years. An
official sponsor of the 2014 and 2016 U.S. Olympic and Paralympic Teams,
TDAmeritrade has time and again been recognized as a leader in investment
services. Please visit TDAmeritrade's newsroom or www.amtd.com for more

Brokerage services provided by TDAmeritrade, Inc., member FINRA
(www.FINRA.org)/SIPC (www.SIPC.org)/NFA (www.nfa.futures.org).

Investools Inc., and TD Ameritrade, Inc. are separate but affiliated companies
that are not responsible for each other's services or policies.

Neither Investools Inc. nor any of its officers, employees, representatives,
agents or independent contractors are, in such capacities, licensed financial
advisors, registered investment advisors or registered broker-dealers.
Investools Inc. does not provide investment or financial advice or make
investment recommendations, nor is it in the business of transacting trades,
nor does it direct client commodity accounts or give commodity trading advice
tailored to any particular client's situation. Nothing contained in this
communication constitutes a solicitation, recommendation, promotion,
endorsement or offer by Investools Inc. of any particular security,
transaction or investment.

*Educational content and coaching support from Investools is available for
free until 04/30/2013. Capacity is limited for live online coaching sessions
and the Investing Foundation Workshop and can be accessed on a first-come,
first-served basis. After 04/30/2013, you must subscribe to maintain access.


TDAmeritrade Holding Corporation
For Media:
Christina Goethe, 201-369-8541
Communications & Public Affairs
On Twitter @TDAmeritradePR
For Investors:
Jeff Goeser, 402-597-8464
Investor Relations & Finance
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