Neolane Customer, KidZania, to Present at Forrester's Forum for Marketing Leaders 2013

  Neolane Customer, KidZania, to Present at Forrester's Forum for Marketing
  Leaders 2013

   The Leader in Family Edutainment Explores How to Build a Powerful Brand

Business Wire

NEWTON, Mass. -- April 10, 2013

Conversational marketing technology provider Neolane, Inc. today announced
that customer Sarah Marsh, VP of Customer Loyalty and Minister of Citizenship,
KidZania will speak at the Forrester Forum For Marketing Leaders 2013, being
held April 18-19, 2013 in Los Angeles, CA. KidZania, a global leader in family
edutainment, is using the Neolane platform to automate its marketing
initiatives, connect in-park and online experiences for their guests and
engage parents within a context that is meaningful to them.

Neolane is a gold sponsor of the forum which is designed for marketingleaders
with brand responsibilities. This year’s event will explore how the new,
perpetually connected customer provides endless marketing opportunities. It
will also focus on how to market to these customers when every moment is an
addressable medium and how marketers can target the right moments to build
relevance. Forrester will help attendees prioritize:

  *Media planning and optimization techniques for creating relevance and
    brand preference
  *Targeting strategies to engage customers across all types of addressable
  *Tips to avoid a privacy backlash


  *Sarah Marsh, VP of Customer Loyalty and Minister of Citizenship, KidZania


During the session, “Guest Executive Forum With Neolane: Being Personally
Connected, Locally Relevant, Globally Valued,” KidZania will explore how it is
building meaningful customer relationships and achieving sustainable business
growth – while having fun. Attendees will discover how they can:

  *Build a powerful brand experience that starts with relevance and respect
  *Make a lasting commitment to customer knowledge
  *Deliver awe-inspiring and authentic experiences on a much bigger scale


  *The Forrester Forum For Marketing Leaders is taking place on April 18-19
  *KidZania will be presenting on Thursday, April 18; 2:35 - 3:05 p.m. PT


JW Marriott Los Angeles L.A. LIVE Resort & Spa; Neolane will be at located at
booth #201.

For more information, visit

For those interested in tracking the event on Twitter, follow @neolane and the
event hashtag #FORRForum.

About KidZania

KidZania is one of the fastest growing kid’s interactive entertainment brands
in the world. It is an interactive kids’ city combining inspiration, fun and
learning through realistic role play for children 4-14. Kids independently
explore a safe and contained 80,000 square foot kid-sized city with nearly 100
exciting careers that they can try out as they learn about the inner-workings
of a city and the concept of managing money. Each ultra-realistic experience
is designed to empower kids, giving them the confidence to be their best
selves, and inspiration to be great global citizens. With 12 centers in nine
countries and rapidly growing globally, KidZania is one of the most inventive
kid’s edutainment concepts in the world.

For more information about KidZania, visit, follow us at, on Twitter @KidZania, or

About Neolane

Neolane provides the only conversational marketing technology that empowers
organizations to build and sustain one-to-one lifetime dialogues, dramatically
increasing revenue and marketing efficiency. Born digital, withbest-in-class
email and inbound-outbound channel fusion capabilities architected into a
single code-based platform, marketers achieve results in record time. Neolane
is easy to use for both power and casual users, but powerful enough to drive
the most sophisticated marketing strategies. Future proof, Neolane has a track
record of enabling its customers to adapt to new customer engagement
challenges and exploit opportunities more quickly than their
competition.Neolane is used by more than 400 of the world’s leading companies
including Alcatel Lucent,, Sears Canada, Sephora Europe and
Sony Music. Visit and read our blog The Cross-Channel

Copyright © 2013 Neolane. All Rights Reserved. All other brand names, product
names, or trademarks belong to their respective holders.


PAN Communications for Neolane, Inc.
Kyla Ruane, + 1 617-502-4300
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