Neolane Customer, KidZania, to Present at Forrester's Forum for Marketing Leaders 2013 The Leader in Family Edutainment Explores How to Build a Powerful Brand Experience Business Wire NEWTON, Mass. -- April 10, 2013 Conversational marketing technology provider Neolane, Inc. today announced that customer Sarah Marsh, VP of Customer Loyalty and Minister of Citizenship, KidZania will speak at the Forrester Forum For Marketing Leaders 2013, being held April 18-19, 2013 in Los Angeles, CA. KidZania, a global leader in family edutainment, is using the Neolane platform to automate its marketing initiatives, connect in-park and online experiences for their guests and engage parents within a context that is meaningful to them. Neolane is a gold sponsor of the forum which is designed for marketingleaders with brand responsibilities. This year’s event will explore how the new, perpetually connected customer provides endless marketing opportunities. It will also focus on how to market to these customers when every moment is an addressable medium and how marketers can target the right moments to build relevance. Forrester will help attendees prioritize: *Media planning and optimization techniques for creating relevance and brand preference *Targeting strategies to engage customers across all types of addressable media *Tips to avoid a privacy backlash Who: *Sarah Marsh, VP of Customer Loyalty and Minister of Citizenship, KidZania What: During the session, “Guest Executive Forum With Neolane: Being Personally Connected, Locally Relevant, Globally Valued,” KidZania will explore how it is building meaningful customer relationships and achieving sustainable business growth – while having fun. Attendees will discover how they can: *Build a powerful brand experience that starts with relevance and respect *Make a lasting commitment to customer knowledge *Deliver awe-inspiring and authentic experiences on a much bigger scale When: *The Forrester Forum For Marketing Leaders is taking place on April 18-19 *KidZania will be presenting on Thursday, April 18; 2:35 - 3:05 p.m. PT Where: JW Marriott Los Angeles L.A. LIVE Resort & Spa; Neolane will be at located at booth #201. For more information, visit http://www.forrester.com/Forresters+Forum+For+Marketing+Leaders/agenda/-/E-EVE4859#. For those interested in tracking the event on Twitter, follow @neolane and the event hashtag #FORRForum. About KidZania KidZania is one of the fastest growing kid’s interactive entertainment brands in the world. It is an interactive kids’ city combining inspiration, fun and learning through realistic role play for children 4-14. Kids independently explore a safe and contained 80,000 square foot kid-sized city with nearly 100 exciting careers that they can try out as they learn about the inner-workings of a city and the concept of managing money. Each ultra-realistic experience is designed to empower kids, giving them the confidence to be their best selves, and inspiration to be great global citizens. With 12 centers in nine countries and rapidly growing globally, KidZania is one of the most inventive kid’s edutainment concepts in the world. For more information about KidZania, visit www.KidZania.com, follow us at Facebook.com/KidZaniaOfficial, on Twitter @KidZania, or YouTube.com/KidZania About Neolane Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, withbest-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition.Neolane is used by more than 400 of the world’s leading companies including Alcatel Lucent, barnesandnoble.com, Sears Canada, Sephora Europe and Sony Music. Visit www.neolane.com and read our blog The Cross-Channel Conversation. Copyright © 2013 Neolane. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders. Contact: PAN Communications for Neolane, Inc. Kyla Ruane, + 1 617-502-4300 firstname.lastname@example.org
Neolane Customer, KidZania, to Present at Forrester's Forum for Marketing Leaders 2013
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