LifeVantage(R) Canine Health Earns Quality Seal From the National Animal Supplement Council

LifeVantage(R) Canine Health Earns Quality Seal From the National Animal
Supplement Council

SALT LAKE CITY, April 10, 2013 (GLOBE NEWSWIRE) -- LifeVantage Corporation
(Nasdaq:LFVN), a company dedicated to helping people achieve healthy living
through a combination of a compelling business opportunity and scientifically
validated products, including its patented dietary supplement Protandim^®, the
Nrf2 Synergizer^®, TrueScience® Anti-Aging Cream and LifeVantage^® Canine
Health, has earned the Quality Seal for its Canine Health product from the
National Animal Supplement Council (NASC).

The Quality Seal assures consumers that manufacturers have met rigorous
quality control and labeling standards, and have passed a comprehensive
quality system audit. The Seal program is part of the non-profit NASC's effort
to promote consumer access to superior health and nutritional supplements for
companion animals – primarily dogs, cats and horses.

"We are proud to display the NASC Quality Seal on our Canine Health product,"
said LifeVantage President and Chief Executive Officer Douglas C. Robinson.
"The Seal underscores our commitment to offering innovative, science-based
products of the highest quality for people and the animals we love."

Robert Urban, the company's Chief Operating Officer, added, "Quality assurance
is ingrained in every aspect of LifeVantage's work, from research and
development to product delivery and beyond. We are always looking for ways to
enrich our offerings, with new science, new ingredients and new manufacturing
processes. We continue to improve all of our products, including Canine
Health. For us, earning the NASC Seal of Quality is recognition of an on-going
job being well done."

About LifeVantage Corporation

LifeVantage (Nasdaq:LFVN), a leader in Nrf2 science and the maker of
Protandim^®, the Nrf2 Synergizer^® patented dietary supplement, is a science
based nutraceutical company. LifeVantage is dedicated to visionary science
that looks to transform wellness and anti-aging internally and externally with
products that dramatically reduce oxidative stress at the cellular level. The
Company was founded in 2003 and is headquartered in Salt Lake City, Utah.

CONTACT: Investor Relations Contact:
         Cindy England (801) 432-9036
         Director of Investor Relations
         John Mills (310) 954-1105
         Senior Managing Director, ICR, LLC

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