Target and Emilio Estefan Expand Partnership with the Exclusive Release of Sound Machine™ by Monster Headphones

  Target and Emilio Estefan Expand Partnership with the Exclusive Release of
  Sound Machine™ by Monster Headphones

    Target offers first look to attendees at Hispanicize Festival in Miami

Hispanicize 2013

Business Wire

MINNEAPOLIS -- April 10, 2013

TargetCorp. (NYSE: TGT), 19-time GRAMMY-Award winning producer and
entrepreneur Emilio Estefan and Monster are teaming up to introduce premium
Sound Machine™ by Monster headphones. The headphones will debut exclusively at
select Target stores and beginning April 14.

Target and Emilio Estefan Expand Partnership with the Exclusive Release of
Sound Machine(TM) by Mons ...

Target and Emilio Estefan Expand Partnership with the Exclusive Release of
Sound Machine(TM) by Monster Headphones (Photo: Business Wire)

The Sound Machine™ by Monster headphones are designed with Latin music in
mind, capturing the rich, percussive nature of the music. They are available
in both on-ear and over-ear versions, retailing at $149.99 and $249.99
respectively. The lightweight on-ear headphones feature controls for the
user’s phone and music. The over-ear headphones feature plush cushions for
noise isolation, as well as DJ-style swiveling earcups and advanced deep bass
technology. The debut of these premium headphones is an expansion of the
Target and Estefan partnership which was announced last year.

“Emilio Estefan is an icon in the music industry as well as the Latin
community, and our partnership has been met with great excitement,” said Anne
Stanchfield, divisional merchandise manager of entertainment, Target. “With
the introduction of  Sound Machine™ by Monster headphones, we are expanding
our relationship to include a product Emilio played a role in creating.”

“Emilio Estefan’s music has been and continues to be a tremendous influence on
musicians all over the world,” said Noel Lee, head of Monster. “Being able to
work with him to create Sound Machine™ by Monster  headphones has been
inspiring for everyone here at Monster, and thanks to our valued partnership
with Target, we are looking forward to being able to bring Target guests a new
way to enjoy all the music they love, with a unique headphone that epitomizes
the heart and soul of Emilio’s art.”

“With Miami Sound Machine, we created a unique blend of rhythms that are
synonymous with our culture and our city,” said Emilio Estefan. “It has been
my dream to create a line of headphones that enhance the quality of sound for
people to enjoy these unique rhythms of the world. I am proud to partner with
Target in launching Sound Machine by Monster.”

Expansion of “Emilio Estefan’s Picks”

Estefan will also continue to work with Target to curate the exclusive “Emilio
Estefan’s Picks,” a selection of his favorite music, movies and books. This
collection will remain prominently placed in the Entertainment department and
has expanded to be available in nearly 150 Target stores. Further, Estefan
will leverage his strong relationships and music industry expertise to
recommend and help create future Target-exclusive Latin music artist

In addition to the headphones, new to Estefan’s latest assortment of “Emilio
Estefan’s Picks” is the Target-exclusive 2013 Billboard Latin Music Awards
compilation album featuring songs by nominated artists, including Gerardo
Ortiz, Pitbull, Prince Royce and Yuridia. The album is now available in all
stores and on Target is the exclusive retail sponsor of the
Billboard Latin Music Awards on April 25 in Miami for the sixth year.

Target and the 2013 Hispanicize Festival

Target is inviting guests at Miami’s 2013 Hispanicize Festival April 9-13 to
be among the first to experience the Sound Machine™ by Monster headphones
prior to their debut in stores. At Target’s Hispanicize lounge, attendees can
experience the headphones’ premium quality via listening stations and have a
chance to meet Estefan. Target is proud to be a sponsor of the 2013
Hispanicize Festival, where the retailer will highlight its Latin music


Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,808 stores
– 1,784 in the United States and 24 in Canada – and at Since 1946,
Target has given 5 percent of its profit through community grants and
programs; today, that giving equals more than $4 million a week. For more
information about Target’s commitment to corporate responsibility, visit

For more information, visit


Monster was founded over 30 years ago by Head Monster Noel Lee, who was
recently honored with the prestigious Plus X Award^®: Lifetime Achievement
Award, as a company dedicated to creating products that enhance the sound
quality of music. The company engineered the sound of the acclaimed Beats by
Dr. Dre^® headphones, and has become the world’s leading manufacturer of
high-performance, sonically superior headphones, all of which feature the
company’s Pure Monster Sound™. Monster is also the world's leading
manufacturer of advanced connectivity solutions for high-performance home
entertainment, audio, home cinema, computer and gaming as well as a leading
innovator in the field of mobile accessories and professional audio. The
company also provides high-performance AC power line conditioning and
protection products for audio/video systems, as well as energy-saving power
products. Monster continues to lead in innovation with over 300 U.S. and
international patents and dozens pending, offering more than 4,000 products in
over 134 countries worldwide.

Explore the world of Monster at To become a fan of
Monster^® products, please follow us onFacebook
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Target Public Relations
Courtney Foster, (612) 761-6713
Target Media Hotline, (612) 696-3400
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