Coldwell Banker Prime Properties Partners with Trulia to Expand Reach and Drive More Leads to Agents

  Coldwell Banker Prime Properties Partners with Trulia to Expand Reach and
  Drive More Leads to Agents

  Number one Coldwell Banker Affiliate in New York State seeks to expand its
                       position and dominate its market

Business Wire

SAN FRANCISCO -- April 10, 2013

Trulia Inc. (NYSE: TRLA), a leading online marketplace for home buyers,
sellers, renters, and real estate professionals, today announced a strategic
partnership with Coldwell Banker Prime Properties, the number one Coldwell
Banker Affiliate in New York State.

Coldwell Banker Prime Properties has 15 offices across the state of New York
and had sales of over $960 million last year. As part of the agreement, its
450+ agents will enjoy prominent placement and brand exposure for their
property listings on Trulia. Their listings will be featured and branded in
Trulia’s search results, and an optimized lead form will be included on all
listings to help drive more leads.

“One thing that really distinguishes us from the competition is our level of
commitment to supporting our agents in every way possible, as they serve their
clients,” said Mary Huls, Corporate Operations Manager. “This includes
providing them with access to the most current technology, and the most
effective sales tools.”

Coldwell Banker Prime Properties' Marketing Director, Seth DiSarro had this to
say, “Trulia is an important marketplace for homes, and Coldwell Banker Prime
Properties wants to ensure that our agents and their customers have every
advantage when conducting business within that marketplace.”

“We are committed to making the home buying and selling process easier, and
improving the home search process on web and mobile is only half the
equation,” said Alon Chaver, VP Industry Services at Trulia. “To complete the
process, we need to connect the millions of consumers who visit Trulia each
month with real estate professionals who will give them the best service, and
through partnerships like this, we can work with the industry to better
achieve that goal.”

About Coldwell Banker Prime Properties

Established in 1986 as an independently owned and operated affiliate of
Coldwell Banker Real Estate Corporation, Coldwell Banker Prime Properties
offers complete residential services. With more than 450 full-time agents and
15 offices across the state, it is the number one Coldwell Banker affiliate in
New York State.

About Trulia, Inc.

Trulia (NYSE: TRLA)  gives home buyers, sellers, owners, and renters the
inside scoop on properties, places, and real estate professionals. Trulia has
unique info on the areas people want to live that can't be found anywhere
else: users can learn about agents, neighborhoods, schools, crime, commute
times, and even ask the local community questions. Real estate professionals
use Trulia to connect with millions of transaction-ready buyers and sellers
each month via our hyper-local advertising services, social recommendations,
and top-rated mobile real estate apps. Trulia is headquartered in downtown San
Francisco. Trulia is a registered trademark of Trulia, Inc.


Trulia Inc.
Matt Flegal, 415-400-7307
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