Ricoh TotalFlow Intelligent Marketing Solutions help print service providers go beyond print for more revenue

 Ricoh TotalFlow Intelligent Marketing Solutions help print service providers
                       go beyond print for more revenue

Print service providers can defy commoditization by becoming full-fledged
marketing service providers

PR Newswire

MALVERN, Pa., April 10, 2013

MALVERN, Pa., April 10, 2013 /PRNewswire/ --The commercial print business
isn't easy these days with diminished print volumes, shorter runs, more demand
for personalized communications, and business customers with needs reaching
far beyond paper-based marketing collateral. Print service providers, quickly
becoming commoditized, need to find new ways to go beyond print, grow their
revenue and lock in loyal business customers.

That's why many print service providers are aspiring to become full-fledged
marketing service providers. To help them, Ricoh Americas Corporation today
further detailed its strategy for Ricoh TotalFlow Intelligent Marketing
Solutions, a suite of services that enable print service providers to offer
their business customers personalized marketing services. These services span
a broad array of channels – including print, email, Web pages, microsites,
social media – from a single integrated platform.

For example, Ricoh TotalFlow Intelligent Marketing Solutions enable print
service providers to create a customized Web-based storefront for each
business customer. The storefront gives business users an intuitive platform
from which to conduct powerful yet cost-effective integrated marketing
campaigns. The solution streamlines business customers' marketing operations
by automating their ordering, processes, production and management of
marketing assets, templates and finished products.

Ricoh TotalFlow Intelligent Marketing Solutions are the latest example of
Ricoh's Business Information Solutions approach, which tailors custom
solutions to clients' most urgent business challenges.

"Print service providers are working harder than ever with margins that are
only getting slimmer," said Dominic Pontrelli, Senior Vice President,
Marketing, Ricoh Americas Corporation. "If they want to thrive and expand
their business, they need to evolve their role from just printing on paper to
becoming full-service providers of marketing services across all the media
their business customers are using today. Print service providers are
well-positioned for this work given the close relationships they have with
their customers, the customer content assets they already use – and now with
Ricoh TotalFlow Intelligent Marketing Solutions – an entire service package at
their disposal."

Everyone benefits

Business customers can use Web storefronts to store logos, collateral,
signage, promotional items, fulfillment kits and more. They can create and
launch 1-to-1 mail/email marketing campaigns, integrate online and offline
campaigns with QR codes and create promotional materials such as branded

In addition to serving the business customer, Ricoh TotalFlow Intelligent
Marketing Solutions streamline operations for the print service provider,
enabling new efficiency, accuracy, productivity and revenue. The solution
provides budget forecasting data, real-time estimates on print costs, workflow
tracking for every job and much more.

Ricoh TotalFlow Intelligent Marketing Solutions start with an analysis of the
print service provider's operation and specific needs. Solutions can be built
on easy-to-deploy scalable software-as-a-service (SaaS) technology. The
storefronts are accessible via any browser any time. Mobile users can manage
campaigns remotely using smartphones or tablets. These and related solutions
are built on Ricoh production printers such as the RICOH Pro C901+ Graphic
Arts Edition production printer and software from key Premier partners such as
PTI Marketing Technologies, EFI, Rochester Software Associates and Objectif

Customers such as Virginia-based Graphics and Marketing are already
benefitting from the solution. Read the full case study here:

About Ricoh's Business Information Solutions

Through extensive analysis and experience, Ricoh has identified the major
business challenges enterprises are facing today: globalization, increasing
employee mobility, new generational work styles, exploding information
volumes, mounting cost pressures and rapid IT infrastructure changes. The
company directly addresses these challenges with its Business Information
Solutions approach, which brings together technologies, services and expertise
that can help to measurably improve business performance by optimizing the
flow of business information.

The Business Information Solutions approach streamlines an organization's
entire information workflow by improving:

  oInput – capturing valuable information from employees, customers and
  oProcessing – creating business value from information.
  oAnd Output – distributing the information to the right person at the right
    time in the right form for productive action.

For details on Ricoh's full line of products, services and solutions, please

| About Ricoh |

Ricoh is a global technology company specializing in office imaging equipment,
production print solutions, document management systems and IT services.
Headquartered in Tokyo, Ricoh Group operates in more than 200 countries and
regions. In the financial year ending March 2012, Ricoh Group had worldwide
sales of 1,903 billion yen (approx. 23 billion USD).

The majority of the company's revenue comes from products, solutions and
services that improve the interaction between people and information. Ricoh
also produces award-winning digital cameras and specialized industrial
products. It is known for the quality of its technology, the exceptional
standard of its customer service and sustainability initiatives.

Under its corporate tagline, imagine. change. Ricoh helps companies transform
the way they work and harness the collective imagination of their employees.

For further information, please visit

© 2013 Ricoh Americas Corporation. All rights reserved. All referenced product
names are the trademarks of their respective companies.


John Greco
Ricoh Americas Corporation
(973) 882-2023

Jill Searl
Brodeur Partners
(603) 559-5824

SOURCE Ricoh Americas Corporation