74% of Women Are Motivated to Be Healthy; Anthem Worldwide's Kathy Oneto to
Speak at the 9th Annual M2W(R): Marketing To Women
Presentation Will Focus on What Women Really Want From Health and
Wellness and How Brand Marketers Can Create More Powerful Connections
SAN FRANCISCO, CA -- (Marketwired) -- 04/10/13 -- Anthem Worldwide,
part of the brand development practice of Schawk, Inc. (NYSE: SGK),
whose integrated global network provides innovative solutions to
articulate, unify and manage brand impact to create compelling and
consistent brand experiences, announced that Kathy Oneto, vice
president, brand strategy has been invited to speak for the second
year in a row at the 9th Annual M2W(R): Marketing To Women
Conference, April 15 - 17, 2013, Chicago Cultural Center.
"Regardless of age, 74% of women are motivated to be healthy," said
Kathy Oneto, vice president, brand strategy, of Anthem's San
Francisco office. "Anthem's recent study looks at women's
motivations, while contrasting them against the expectations they may
feel. The attitude of today's woman about health and wellness is that
they would rather live according to their internal motivations and
not to external expecations."
Anthem Worldwide's newest Health and Wellness study of three
generations of women examines what women really want from health and
wellness and what makes them motivated to achieve it, getting beyond
what she feels she should do to understanding what she wants to do
about health and wellness.
Added Oneto: "Anthem's study found that women are open to -- and are
in fact seeking -- brands to motivate them to be healthy and well so
they can reach their goals at any life stage. The brands that speak
to this desire authentically have an opportunity to build lasting
connections with generations of women."
Ms. Oneto will address how brand marketers can speak more powerfully
to women about health and wellness in a way that is consistent with
their goals and self identity and their desire to follow their own
motivations, whether they are Millennials, Generation X or Baby
From motivations to purchase behaviors, Oneto will share the findings
across these three generations and the surprising insights of what
women really want in being healthy in her M2W(R) presentation "What
Women Really Want From Health and Wellness."
Jim Lucas, executive vice president, global director, insights and
strategy, at Schawk, Inc. will accompany Oneto and speak to the topic
of "How She Buys: The Contours of Constraint." Their decades of
experience in marketing, branding, strategy and insights combine to
offer an eye-opening look into the minds of women when it comes to
health and wellness.
Kathy Oneto is also the author of the white paper "What Women Really
Want: From Health And Wellness" from which her talk will be inspired.
For a more in-depth look at the data, click the following Web site
address to read more and access, "What Women Really Want: From Health
For more information on Kathy Oneto's M2W "What Women Really Want:
From Health and Wellness" session description, click the following
Web address: http://www.m2w.biz/speakers.php#want
For more insights by Anthem's thought-leaders Kathy Oneto and Jim
Lucas and highlights that can be shared with the "What Women Really
Want: From Health and Wellness" Infographic, click the following Web
site addresses: http://m2w.anthemww.com and
For complete M2W(R) - The Marketing To Women Conference information,
the nation's premier conference on marketing to women to be held
April 15 - 17, 2013 at The Chicago Cultural Center, click the
following Web site address: http://www.m2w.biz/
Anthem Worldwide is part of the brand development division of Schawk,
Inc. (NYSE: SGK). Anthem's integrated global network provides
innovative solutions to articulate, unify and manage brand impact to
create compelling and consistent brand experiences. We do this by
aligning our strategic, creative and executional talent worldwide
with the business needs of companies seeking a competitive advantage.
Anthem offers a full range of branding and design services through
our network of world-class design professionals in 10 cities,
including Chicago, Cincinnati, Hilversum (The Netherlands), London,
New York, San Francisco, Singapore, Sydney, Toronto, and York (U.K.).
For more information on Anthem, please visit http://www.anthemww.com.
Follow Anthem on http://twitter.com/anthemworldwide.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2277824
VP, Brand Strategy
Anthem (San Francisco)
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