UBM Tech and VDC Research to Unveil "Navigating the Internet of Things" Report at DESIGN West

UBM Tech and VDC Research to Unveil "Navigating the Internet of Things" Report
                                at DESIGN West

Embedded Technology Enabling New Revenue Streams on Display in Intelligent
Systems & M2M Exhibit Hall Zones

PR Newswire

SAN FRANCISCO, April 10, 2013

SAN FRANCISCO, April 10, 2013 /PRNewswire/ -- UBM Tech, which serves design
engineers and the electronics industry with essential business and technical
information, today announced new research to be unveiled at DESIGN West, the
annual technical conference and expo for electronics design engineers,
entrepreneurs, and technology professionals who create products with
electronic content. This special report, produced collaboratively by UBM Tech
and leading M2M market intelligence firm, VDC Research, is entitled
"Navigating the Internet of Things, Market Insights for Embedded Technology
Leaders." The report will provide analysis of the leading trends impacting
The Internet of Things (IoT), Cloud, and M2M connectivity, which are unlocking
a multitude of new applications, new categories of devices and business models
for OEMs and their customers. In addition, it will explore new ways to extend
cloud-based capabilities to enable adaptive management and supervision; better
adjust analytics and computational overhead between devices, the edge of
networks and data centers; and create new managed service offerings. Download
a free preview of the findings now.

(Logo: http://photos.prnewswire.com/prnh/20130410/SF92276LOGO)

For the first time publicly, UBM Tech and VDC Research will present the
detailed research findings in the panel session entitled "What the Intelligent
Systems Boom Means for the Embedded Market" on Tuesday, April 23 at 9:15 a.m.
in Room 231AB. While the IoT phenomenon has enabled countless innovations from
a connected car or home, to hand-held point of sale devices and wearable
military communication systems, these innovations also pose considerable risks
to consumers using these devices, enterprises deploying these devices and OEMs
developing these devices. UBM Tech editors, VDC Research analysts and leading
industry vendors will debate both sides of this equation. This session will
showcase current internet connected projects as well as the audiences'
estimate of future trends. In addition, the presenters will look at
development, software and security concerns of new products, the barriers to
bringing devices to the world of ubiquitous connectivity as well as the
promise of big data. DESIGN West also has an Internet of Things conference
track with classes taking place on Tuesday, April 23 and a Connected Devices
track in the Napkin Sketch to Shenzhen program on Thursday, April 25.

"The diversity of the embedded market complicates the implementation of sound
security practices for connected devices," said Karen Field, Senior Vice
President Content, Electronics, UBM Tech. "Embedded devices are highly
customized and require specialized security measures. Many engineers may have
not considered an issue such as connectivity in past designs, let alone
dedicated security software. Given this clear gap in understanding, the
industry needs a forum such as DESIGN West to learn how to change internal
processes and procedures, select different and new commercial products,
software and tools. We provide this learning both on and off the show floor,
in our IoT Conference Track and Intelligent Systems Zone on the Show Floor."

Exhibitors will showcase connected devices and new technologies at DESIGN
West. These include:

- The Intelligent Systems Zone is anchored by Platinum Sponsor Intel® in booth
916 and will feature solutions to make embedded solutions smarter through
advanced performance, connectivity, security, and manageability. Intelligent
Systems Alliance members will display hardware, software, firmware, tools and
systems integration that developers need to take a leading role in the rise of
intelligent systems. Participating companies include: ADI Engineering, Booth
1025: ADLINK Technology, Booth 1131: Advantech Corporation, Booth 1034;
American Portwell Technology, Booth 934; Congatec, Booth 1033; eCosCentric,
Booth 1023: EUROTECH, Booth 1032; IBASE Technology, Booth 930; InForce
Computing, Inc., Booth 1129; IEI, Booth 1024: Kontron America, Booth 1031:
Kozio, Inc., Booth 1030; Kontron America, Booth 1031: McAfee, Booth 1029; ROHM
Semiconductor, Booth 924; Super Micro Computer, Inc., Booth 1123; and
WindRiver, Booth 926.

- The M2M Zone will display the many applications of machine-to-machine
communications such as traffic control, telemedicine, utility and business
applications. Companies will display a new breed of sensors, wireless
networks and increased computing capability, to show attendees how deploying
an M2M should be incorporated into product development. Exhibitors include
Allegro Software, Booth 1037; Bluegiga, Booth 946; ClearConnex Inc., Booth
1140; CMX Systems, Booth 1038; EBSnet, Inc., Booth 938; Embedded Works, Booth
1137; Impinj Inc., Booth 114; Intrepid Control Systems, Booth 1040; Kontron,
Booth 1237; Laird Technologies, Booth 1042; Microchip Technology, Booth 1138;
Score Electronics, Booth 1245; Silex Technology America, Booth 948; Silicon
Image, Booth 1142; and wolfSSL, Booth 1241.

DESIGN West sponsors to date include Platinum Sponsors Microchip and Intel,
Gold Sponsors AMD and Rohde & Schwarz, Silver Sponsors IBM, Newark element 14,
Mouser Electronics, STMicroelectronics and Texas Instruments.

Media can register online for DESIGN West online until April 18^th here.

For more information on DESIGN West sponsorships, contact Will Wise at
will.wise@ubm.com or 415.947.6252.

Join the conversation about DESIGN West on Twitter
(https://twitter.com/#!/ubmdesign) and Facebook (www.facebook.com/ubmdesign)
for all the latest updates.

About DESIGN (www.ubmdesign.com)
Held in key strategic technology development locations worldwide, UBM Tech's
DESIGN events are the global electronics industry's leading gatherings. With
cutting edge product demonstrations, visionary speeches and hundreds of
essential technical training classes and accreditation opportunities, DESIGN
is the ideal venue for the electronics engineering community to learn,
collaborate and recognize excellence. UBM Tech's DESIGN events cater to the
extremely technical, higher-learning needs of the world's top engineers while
providing an unprecedented forum for the examination of the industry's
pressing business challenges. In addition, DESIGN West celebrates decades of
unique local electronics industry culture, innovation and Silicon Valley's
significant contributions to the global technology industry.

About UBM Tech
UBM Tech is a global community-driven media business that provides
information, events, training, and marketing solutions for the technology
industry. Its communities inform, educate and inspire decision makers across
the entire technology market—serving engineers and design professionals,
software and game developers, solutions providers and integrators, networking
and communications executives, and business technology professionals. UBM
Tech's industry-leading brands include EE Times, Interop, Black Hat,
InformationWeek, Game Developers Conference, Byte, and DesignCon. The
company's information products include research, education and training that
accelerate decision making for technology buyers. UBM Tech also offers a full
range of marketing services based on its content and technology market
expertise, including custom events, content marketing solutions, community
development and lead nurturing programs designed to help its clients identify
and participate in technology buying decisions. UBM Tech is a part of UBM plc.

ABOUT VDC RESEARCH
VDC Research is the leading M2M market intelligence firm that provides
engineering leaders and technology suppliers with research-driven insights to
help guide their product development and technology strategies. Based on a
unique blend of quantitative and qualitative analysis that offer granularity
and breadth of coverage, VDC is organized around four practice areas, each
with its own focused area of coverage. Together, they enable a unique
360-degree perspective of the opportunities and challenges resulting from The
Internet of Things and M2M. For more information visit: www.vdcresearch.com

Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.
Karen Field
http://www.profnetconnect.com/karenfield

For more information on UBM Tech's DESIGN West 2013 please contact:
Linda Uslaner, Marketing Director
T: 516.562.5843, E: linda.uslaner@ubm.com

SOURCE UBM Tech

Website: http://tech.ubm.com